Search Results for: content strategy

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The Magic a Content Audit Holds for Improving Your Business

Relevance: 46%      Posted on: February 3, 2016

If you're running a business, chances are you struggle with content. Social media content. Webpage content. Internal documentation. Product descriptions on your website. The first step when you're having a hard time with content is to perform what is known as a content audit. A content audit is essentially just an inventory of what's good, bad, and ugly about all your content. What Do You Mean by Content? A lot of clients ask us: "what exactly do you mean by content?" This is a fair question in an age where there are so many different forms of content. There lots…

Digital Marketing Fundamentals Everyone Should Know

Relevance: 46%      Posted on: June 21, 2017

Digital marketing fundamentals are becoming important whether you're a freelancer, a small business owner, a non-profit manager, or a member of a larger organization. You need to know what's available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you might want to outsource. It's important to inform yourself on how you can reach new customers, donors, or clients using today's emerging digital tools. What Are Digital Marketing Fundamentals? Digital marketing fundamentals are very different than traditional marketing fundamentals. What works in media like tv,…

4 Tips for Facebook Marketing for Non-Profits

Relevance: 45%      Posted on: November 28, 2018

If you're familiar with Facebook marketing for non-profits, you know it can be challenging to attract an audience. If you are helping to run social media for an organization, you've probably looked elsewhere for tips on getting your Facebook posts more likes, comments, and shares. In fact, you may have checked out our blog post on this very topic: https://www.contentgarden.org/non-profit-social-media-ideas/ To help you continue the process, we've gathered a few tips for Facebook marketing for non-profits. Read on to help take your Facebook game to the next level. Facebook Marketing Tip #1: Planning Ahead and Creating a Social Media Schedule…

3 Tips for Setting Up Your Small Business Website for Success

Relevance: 39%      Posted on: July 26, 2017

Your small business website is one of your most valuable business assets. It is probably the first thing new customers will see before they even visit your store. Consumers will make judgments about your business based on your website, both consciously and unconsciously. If you are doing e-commerce, the experience people have while shopping on your website will likely determine if they buy from you again in the future. Are you setting up your small business website for success? Or are you building a website that will chase consumers away from your business? What Are Best Practices for Small Business…

Why Writing Matters for Business

Relevance: 38%      Posted on: April 13, 2016

With the shift to social media as a key platform for building customer relationships, many organizations, from small "solopreneurships" to large-scale corporations, are struggling to communicate effectively across channels. This is as much a technological problem as it is a strategic one: many organizations fail to present effective written communication to all their audiences on a consistent basis. Now more than ever: writing matters for business and a business's ability to write effectively may greatly affect its position in a given market. Below we explain exactly why writing matters for businesses of all shapes and sizes, and also provide 3…

The Complete Guide to Content Marketing for Small Business, Part 3: Improving Over Time

Relevance: 38%      Posted on: September 14, 2016

Welcome to Part 3 of our series, "The Complete Guide to Content Marketing for Small Business." To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we've decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your "content niche" as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we discussed how to create a sustainable plan for developing, publishing,…

Using MailChimp for a Small Business or Non-Profit

Relevance: 33%      Posted on: August 1, 2018

If you work for a small business or non-profit, you have probably considered various tools or options for assisting you in your email marketing efforts. Whether it's helping to track down new customers or a new audience, reach out to your existing audience, or extending your reach to new platforms, a solid email marketing strategy will help your small business or non-profit grow. A great tool that we at Content Garden utilize for our small business marketing efforts is a tool called MailChimp. What Is Mailchimp? MailChimp is the world's largest email marketing automation platform and allows its users to…

3 Tips for Launching a New Website for Your Small Business or Non-Profit

Relevance: 32%      Posted on: December 7, 2016

Launching a new website for your small business or non-profit can be stressful. Whether the new site is a redesign of your existing website or a completely new website, there are a lot of decisions to make. In no particular order, these decisions include: Logo: Do you want a new logo for your new website? How will this affect your branding in other places (i.e. signs, brochures, business cards, stationary, digital displays in your office, etc.)? Color Scheme: Any competent designer can help you brand your website effectively by using an appropriate color scheme, but what do you want this…

How To Market Your Small Business Right Now

Relevance: 30%      Posted on: March 21, 2018

If you're wondering how to market your small business in the age of digital marketing, you're probably aware of many of the opportunities available. You probably are aware of social media marketing. You probably also have a website, but you might not be clear on how best to market it. You might also be aware of search engine marketing (SEM) and search engine optimization (SEO), but might not know how to do these forms of marketing yourself. Below we lay out some of the most impactful ways small businesses are marketing themselves right now. Digital Marketing Fundamentals First, if you're…

Learn Usability: Online Class for the Society for Technical Communication

Relevance: 30%      Posted on: September 18, 2018

Looking to learn usability? Is your organization struggling to create usable websites, documentation, or applications? Are you getting a lot of customer complaints about your products or services and you’re not sure where to start? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication starting July 10th, 2018 entitled "Usability 101: What Every Organization Needs to Know." Why You Should Learn Usability Usability is still one of the main factors in customer retention, customer acquisition, and customer satisfaction. Many modern-day consumers won't buy from a poorly designed website. Follow-up content such as user documentation,…