Search Results for: content strategy

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3 Ways to Increase Website Traffic Fast

Relevance: 18%      Posted on: October 10, 2018

If you recently launched a small business or non-profit, you may be looking for ways to increase website traffic fast. This may also be the case if you have an upcoming sale, fundraiser, or other important event. You may have also heard, possibly from us, that it can take up to 3 months for search engine optimization efforts to have a positive impact on your organic search presence. So... if you are looking to increase website traffic fast, what are your options? Way #1: Create a Social Media Strategy that Directs People to Your Website The first way to increase…

3 Things That Can Go Wrong With Your Website Migration Process

Relevance: 16%      Posted on: May 3, 2017

A website migration process can be needed if you're moving your website to a new domain, a new hosting provider, a new content management system (CMS), or if you're doing a complete redesign. If you are a small business owner or non-profit manager, however, you may find yourself confused by the various options available to you. Should you build a new website from scratch? Change your hosting? Change your domain? Change to a new CMS? In this post, we help you take some of the guesswork out of your website migration process. What Does Your Average Website Migration Process Look…

Social Media for Non-Profits: 3 Tips for Success

Relevance: 15%      Posted on: June 7, 2017

There are many questions that arise when doing social media for non-profits. Should you ask for donations? If so, how often? How often should you post? What should you post? If you are a non-profit manager, volunteer, or staff member, you may have questions like these when you sit down in front of your organization's Facebook, Twitter, and LinkedIn profiles. Below we share 3 tips for success when doing social media for non-profits. But, What Does Social Media for Non-Profits Even Look Like These Days? A lot of our non-profit clients start out by asking us what social media platforms they…

When to Hire a Consultant: Solving Internal Problems Externally

Relevance: 15%      Posted on: April 6, 2016

Many organizations we have worked with over the years as individuals have struggled to understand when to hire a consultant. Business people, in particular, are often loathe to hire an outside consultant as it can make you look weak to management (or so you might think). So how do you know when it's appropriate to try to leverage some outside help to solve a problem? Below are three scenarios when hiring a consultant is probably a good idea. Scenario 1: You Need a Fresh Take on an Old Problem One of the best reasons to hire a consultant is when you have…

Social Media for Small Business: 3 Do’s and Don’ts

Relevance: 15%      Posted on: June 14, 2017

Much of the advice we gave on non-profit social media also applies to doing social media for small business. When you're a small business owner, the temptation to treat your social media as your main venue for driving sales can be overwhelming. As we explain below, however, being too aggressive with sales language, posting inflammatory content, or slamming the competition on social media can be major traps and can actually hurt your sales in the long run. To help you avoid these and other pitfalls, below we share 3 do's and don'ts for doing social media for small business. Social…

How Healthcare Organizations Can Use Social Media for Relationship-Building

Relevance: 14%      Posted on: June 8, 2016

In previous posts, we've explained how healthcare organizations can use social media to create a healthy buzz. We've also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz could produce for your organization: meaningful relationships with your existing and future stakeholders. That seems like a lofty outcome. But, as other healthcare organizations have proven, it is achievable. Let’s investigate how healthcare organizations can use social media to build good relationships with their stakeholders.…

How to Create SEO-Friendly Product Pages for Your Website

Relevance: 14%      Posted on: August 16, 2017

Other than the home page, a website’s most important content is product pages. For lead or revenue generation, the products — the things you actually sell — must attract a lot of website traffic. By putting care into how you set up your product pages, you’ll improve their organic visibility on Google, and take full advantage of your SEO opportunity to drive more leads and revenue. Keyword Selection and Page Organization The first thing to do, of course, is select the right keywords for which to optimize your various product pages. At Straight North, we often talk to companies whose…

The Sharpest Tool For Businesses Is a UX Toolkit

Relevance: 13%      Posted on: January 13, 2016

If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you're selling, if you have a web presence, you need to think about user experience (or UX). What a UX Toolkit Is and Why You Need One Let's start with what UX is, as that is a common question we…

3 Tips for Keeping on Top of UX Trends

Relevance: 11%      Posted on: August 17, 2016

Digital technologies change all the time. The websites that were fashionable and user-friendly last year look hopelessly out-of-date this year. If you're a small business owner, you may struggle, as many of us do, to maintain an aesthetically-pleasing website that continues to be relevant. Here's a little secret to make you feel better: everyone does. All kinds of organizations struggle with the pace at which technologies change. Hospitals. Schools. Corporations. Local businesses. Large, multinational businesses. Even experts in technology. Especially them. If you'be been paying attention to any conversation involving digital technology, you've probably heard about this term "UX," short…