Search results for "content strategy"
| Results 1 - 20 of 53
|
Page 1 of 3
|
|
Sorted by: Relevance | Sort by: Date
|
Results per-page: 10 | 20 | 50 | All
|
[…]strategies for developing and deploying useful, usable content to a wide variety of audiences. Content Strategy in Technical Communication, a collection published with Routledge under the auspices of the ATTW Book Series in Technical and Professional Communication, seeks to provide a window into just such strategies. This book can help you learn content strategy through easy-to-understand examples, best practices, and guidelines. What Does Content Strategy in Technical Communication Contain? Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies […]
[…]online course for the Society for Technical Communication starting September 26th, 2017 entitled Content Strategy: Developing an Effective Workflow. Why You Should Learn About Content Strategy Content strategy is becoming one of the most important communication-related skill sets across many industries. Organizations of all shapes and sizes are discovering they need to plan for, publish, curate, and assess a variety of different types of content for their target audiences. This includes: Websites Blogs Social media Paid online advertising Internal documentation Customer support documentation Developing a consistent, effective, versatile plan for managing all your content is now a must, regardless of what […]
[…]the right reasons. Technical communication just focuses on delivering technical content whereas content strategy can focus on any type of content. As Guiseppe, our President and Founder, recently pointed out in a webinar for the Southeastern Michigan chapter of the Society for Technical Communication, however: businesses who aren’t using content strategy best practices might soon find themselves left behind their competition if they don’t pay attention to how they use their technical content in the customer journey. Ways Technical Communication and Content Strategy Overlap Technical communication is a field devoted to delivering technical content, usually in the forms of help […]
[…]offering a webinar for the Society for Technical Communication on January 24th, 2017 entitled: Is Content Strategy the Future of Work in Technical Communication? What You’ll Learn About Content Strategy and Technical Communication Using data from his own research into content strategy work in the academic, private, and non-profit sectors, in addition to research amassed from authoritative academic and industry sources, Guiseppe will lay out a roadmap for how technical communicators can contribute to their organizations’ content strategies. This roadmap will include: opportunities and limitations of technical content in an organization’s lifecycle how emerging technologies and content systems are changing the […]
[…]Getto, the President and Founder of Content Garden, was recently invited to present a keynote on content strategy and technical communication for the Washington, DC meeting of TC Camp, a technical communication unconference. In this post, he reflects on some of the key takeaways from his presentation. Guiseppe: My presentation was somewhat provocatively titled: Content Strategy: The Future of Technical Communication? In it, I lay out emerging trends that small business owners, non-profit managers, and technical writers should pay attention to in the years to come regarding how they develop, publish, and share online content. What Is Content Strategy? I typically define content […]
[…]for your website. What Is a Digital Marketing Strategy Template? Digital marketing is a subset of content strategy and is focused on developing marketing content for common online channels, such as: Social media: Platforms like Facebook, Twitter, LinkedIn, and Instagram. Webpages: Including about pages, product pages, homepages, and landing pages. Blog posts: Timely posts on topics that are relevant to your intended audience. Email newsletters: Special offers, fundraising reminders, and other VIP content you send to existing customers or donors. A digital marketing strategy template is a single document that helps you run all of your digital marketing efforts. What Should a Digital Marketing Strategy […]
[…]effectively market your organization. To help get you started, below are some Twitter marketing strategy tips we’ve used with our clients. Twitter Marketing Strategy Tip #1: Use Appropriate Hashtags It comes as no surprise that one of the most important things to consider when posting on Twitter is the use of hashtags in your posts. Hashtags can help users on Twitter find your posts when searching for a particular hashtag, or help your tweets pop up for others when a particular hashtag is trending. The tricky part is determining which hashtags are best for your small business or non-profit, and […]
[…]need to create a simple strategy for all your web content within a single document. What Is a Content Strategy Template and What Should It Include? According to Kristina Halvorson, “Content strategy plans for the creation, publication, and governance of useful, usable content.” A content strategy template is a single document that contains all the information you need to develop, maintain, and deliver your web-based content for your organization. At minimum, it should include: Content Goals: Goals are simple and realizable statements of objective facts. You don’t want to say things like “increase reach.” You want to say: “develop 150 new […]
[…]a ton of resources, including exclusive access to free information from Guiseppe’s new book Content Strategy in Technical Communication. Specifically, you’ll learn: Why technical content is essential for the customer journey What types of content consumers are most hungry for What channels you should be using to deliver your content right into the laps of prospective and returning customers Why You Should Care About the Customer Journey It is well established at this point that 70% of consumers cite post-purchase content and support as a key factor in future purchasing decisions. Consumers want to know what their money is funding, they […]
[…]website content? Run a blog? Some combination? Though no one-size-fits-all approach exists to content strategy, the necessity of attracting new customers means all businesses should be thinking about the different channels they’re using to deliver content. For our clients, we introduce this concept by having them think about the following broad channels: Web – Your website, meaning content connected to yourbusinessdomain.com Search – The way search engines index your website content and the way you promote your content Social – Individual social media networks you post content to Email – How you connect with potential, and existing, customers via email […]
[…]they can get their needs met on your site. They may do so in any of the following ways: 1) Reading content in a very specific order. Users tend to focus on content that is at the top left, top right, and along the left side of each webpage, as the following heatmaps depict. 2) Trying to navigate through your website. Users get very frustrated with non-intuitive navigation. If they can’t find what they’re looking for in under a minute, they tend to look elsewhere or give up entirely. This includes your top-level navigation, search, and the way content is organized throughout […]
[…]Scott is Founder and CEO of The Content Wrangler, a San Francisco-based international content strategy consultancy. CONTENT GARDEN: We work a lot with small businesses and non-profits who don’t have a content strategist or content marketer on staff. Can you speak to why the ability to develop and deploy effective content is important for smaller organizations’ content marketing strategies? Scott: “Effective” is the operative word here. In order to develop effective content—content that achieves a desired goal or intended result—we must put a plan in place that helps measure whether our efforts produce the goal we forecast. Strategy is the key to success. […]
[…]you can also use this information to consistently convert leads to customers. You can test your content with different types of people to see what content is most likely to convince people to buy. You can update online ad copy in a matter of minutes and can even run multiple ads at the same time to see which ones perform the best. The most important thing you need to know about inbound, however, is that it’s only going to grow in importance. People are growing tired of seeing t.v. commercials that interrupt their favorite shows. Millennials and other generations that […]
[…]Audit After a content audit, you need to take a hard look at your findings and turn them into a content strategy, which will be the subject of a follow-up post. Essentially, a content strategy is just a plan for creating, maintaining, and delivering content for your business. The most important thing to remember about a content audit is that it’s a powerful tool for thinking holistically about your content. If you’ve never inventoried all the content that you use to run your business, chances are there are sub-optimal pieces of content out there that are annoying leads, customers, and […]
[…]out our previous article on this topic: The Complete Guide to Content Marketing for Small Business Content Strategy Content strategy refers to your overall plan for developing, curating, and publishing content. It’s different from content marketing in that it involves planning for all the content in your organization, not just the marketing content. You may have content from your organization such as customer testimonials, product descriptions, and even strategic plans about business growth that are sitting somewhere, collecting dust. Developing an effective content strategy means managing all of your content so that when you do your marketing, you have the […]
[…]include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to engage with your followers and not just lecture to them. This means that even if you have automated some of your tasks, such as sharing posts, you still have to reply to comments made on your content. If you get a message on a social media platform, respond to that message in a […]
[…]of the most important things to develop for your organization is a content strategy. A content strategy template is a single document that contains all the information you need to develop, maintain, and deliver your web-based content for your organization. If you want to learn more about what a content strategy is and how to create one, check out one of our other blog posts: What Should Go Into Your Business’s Content Strategy Template One of the components that we find to be the most helpful within your strategy is a schedule for posting your content. Creating a content calendar […]
[…]a variety of devices to access it. Because of this, today’s technical writers need a sound content strategy to ensure they can deliver the right documentation to the right people at the right time and in the right format. How You Will Learn Documentation Project Management in The Course This hands-on, interactive course will take you through all the basics of documentation project management in a supportive, low-stress environment. Course members will be introduced to best practices in documentation project management and will have the opportunity to try out their new skills on real-life problems they’re facing over the 6 weeks of […]
[…]writing, people often have the perception that everyone is getting worse as writers. In their book Content Strategy for the Web, Kristina Halvorson and Melissa Rach provide a much more logical explanation for this phenomena: While organizations have struggled for decades—centuries, even—to make sense of their content, they were always able to keep the chaos (and consequences) to themselves. Then came websites, which created the perfect content strategy storm. Suddenly, organizations had to put all of their content (product info, investor reports, press releases, etc., etc.) in one place. For the first time. For all the world to see. And […]
[…]to work faster than content marketing. The trick is to balance these efforts with your overall content strategy. Since content marketing is a long-term game, you need to make sure you’re heading in the right direction. Some ways to do this are through regular checkups, maintenance, and strategy sessions with trusted advisors. Regular Checkups First off, it’s essential to gauge progress on your content marketing campaign through regular checkups. Just like a garden, growing successful content means making sure you have the right tools, getting rid of weeds (like outdated content or content that is outside your niche), and keeping […]