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Learn Content Strategy: Online Class for the Society for Technical Communication

Relevance: 100%      Posted on: August 30, 2017

Looking to learn content strategy? Not sure how to audit your content, how to develop exciting new content for your core audiences, or how to manage a lot of different types of content? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication starting September 26th, 2017 entitled Content Strategy: Developing an Effective Workflow. Why You Should Learn Content Strategy Content strategy is becoming one of the most important communication-related skill sets across many industries. Organizations of all shapes and sizes are discovering they need to plan for, publish, curate,…

Learn About Content Strategy And Technical Communication: Webinar for the Society for Technical Communication

Relevance: 84%      Posted on: January 10, 2018

Content strategy and technical communication are fast becoming fields that work in tandemn with one another. Technical communication experts help deliver useful information to a variety of audiences. They help people get work done and translate difficult concepts into plain language. They are excellent writers and editors. And with content management systems, online help documentation, and other forms of consumer-centered communication becoming key factors in customer retention, the clear question is: does the future technical communicator look like a content strategist? To help answer this question, Guiseppe Getto, the President and Founder of Content Garden, will be offering a webinar for the Society…

Content Strategy and Technical Communication: What Does the Future Hold?

Relevance: 81%      Posted on: September 13, 2017

Guiseppe Getto, the President and Founder of Content Garden, was recently invited to present a keynote on content strategy and technical communication for the Washington, DC meeting of TC Camp, a technical communication unconference. In this post, he reflects on some of the key takeaways from his presentation. Guiseppe: My presentation was somewhat provocatively titled: Content Strategy: The Future of Technical Communication? In it, I lay out emerging trends that small business owners, non-profit managers, and technical writers should pay attention to in the years to come regarding how they develop, publish, and share online content. What Is Content Strategy? I typically define…

A Free Digital Marketing Strategy Template for Small Businesses and Non-Profits

Relevance: 79%      Posted on: November 8, 2017

If you run a non-profit or small business, you might be on the lookout for a good digital marketing strategy template that can help make your life easier. You may struggle in your marketing efforts to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks like posting, responding to messages, and developing new content for your website. What Is a Digital Marketing Strategy Template? Digital marketing is a subset of content strategy and is focused on developing marketing content for common online channels, such as: Social media: Platforms like Facebook, Twitter, LinkedIn, and…

3 Twitter Marketing Strategy Tips for Small Businesses and Non-Profits

Relevance: 75%      Posted on: February 27, 2019

If you own a small business or work for a non-profit, you may have developed a Twitter marketing strategy to find customers or donors on this popular platform. If you're like many of the folks we've talked to in those spaces, however, you may find Twitter to be mysterious when it comes to how to develop a following and effectively market your organization. To help get you started, below are some Twitter marketing strategy tips we've used with our clients. Twitter Marketing Strategy Tip #1: Use Appropriate Hashtags It comes as no surprise that one of the most important things to…

What Should Go Into Your Business’s Content Strategy Template

Relevance: 68%      Posted on: February 10, 2016

If you’re developing your own web content for your business, you may struggle to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks. In this follow-up to last week's post, we'll tell you all the components you'll need to create a simple strategy for all your web content within a single document. What Is a Content Strategy Template and What Should It Include? According to Kristina Halvorson, "Content strategy plans for the creation, publication, and governance of useful, usable content." A content strategy template is a single document that contains…

A Bad Conversion Optimization Strategy May Be Costing Your Business Real Revenue

Relevance: 50%      Posted on: January 6, 2016

If you have a business website, you want to use that website to convert website visitors to leads and customers. This is your conversion optimization strategy: how effective your website is at persuading visitors to do something you want them to do, like sign up for your newsletter, download an ebook, or make a purchase. Why a conversion optimization strategy is important for business websites Many business owners may be unaware that website visitors are one of the best sources of potential revenue. Think about it: people visit your website for a reason. They want to learn more about your…

Content Marketing Strategies Now and in the Future: An Interview With Scott Abel, The Content Wrangler

Relevance: 49%      Posted on: July 19, 2017

We sat down with Scott Abel to talk content marketing strategies. Scott is Founder and CEO of The Content Wrangler, a San Francisco-based international content strategy consultancy. CONTENT GARDEN: We work a lot with small businesses and non-profits who don’t have a content strategist or content marketer on staff. Can you speak to why the ability to develop and deploy effective content is important for smaller organizations' content marketing strategies? Scott: “Effective” is the operative word here. In order to develop effective content—content that achieves a desired goal or intended result—we must put a plan in place that helps measure whether our efforts…

3 Common Social Media Marketing Challenges and How to Solve Them

Relevance: 48%      Posted on: August 10, 2016

Social media offers businesses ways to interact with their customers like never before. Problems arise when the platform changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to…

An Inbound Marketing Strategy: Why Every Business Needs One

Relevance: 48%      Posted on: December 16, 2015

If you're reading this and you own a business, chances are you need an inbound marketing strategy. Think of it this way: according to Ad Age, digital advertising will represent 36% of all U.S. ad spending by 2019. Why? Probably because over 80% of people start shopping by searching for information online. This means that if you want to grow your business, you need to grow your business online. Outbound marketing vs. inbound marketing Digital marketing is very different than traditional marketing. Advertising over radio and television and in newspapers and magazines involves a lot of preliminary market research. Advertisers need…

The Magic a Content Audit Holds for Improving Your Business

Relevance: 46%      Posted on: February 3, 2016

If you're running a business, chances are you struggle with content. Social media content. Webpage content. Internal documentation. Product descriptions on your website. The first step when you're having a hard time with content is to perform what is known as a content audit. A content audit is essentially just an inventory of what's good, bad, and ugly about all your content. What Do You Mean by Content? A lot of clients ask us: "what exactly do you mean by content?" This is a fair question in an age where there are so many different forms of content. There lots…

Digital Marketing Fundamentals Everyone Should Know

Relevance: 46%      Posted on: June 21, 2017

Digital marketing fundamentals are becoming important whether you're a freelancer, a small business owner, a non-profit manager, or a member of a larger organization. You need to know what's available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you might want to outsource. It's important to inform yourself on how you can reach new customers, donors, or clients using today's emerging digital tools. What Are Digital Marketing Fundamentals? Digital marketing fundamentals are very different than traditional marketing fundamentals. What works in media like tv,…

4 Tips for Facebook Marketing for Non-Profits

Relevance: 45%      Posted on: November 28, 2018

If you're familiar with Facebook marketing for non-profits, you know it can be challenging to attract an audience. If you are helping to run social media for an organization, you've probably looked elsewhere for tips on getting your Facebook posts more likes, comments, and shares. In fact, you may have checked out our blog post on this very topic: https://www.contentgarden.org/non-profit-social-media-ideas/ To help you continue the process, we've gathered a few tips for Facebook marketing for non-profits. Read on to help take your Facebook game to the next level. Facebook Marketing Tip #1: Planning Ahead and Creating a Social Media Schedule…

3 Tips for Setting Up Your Small Business Website for Success

Relevance: 39%      Posted on: July 26, 2017

Your small business website is one of your most valuable business assets. It is probably the first thing new customers will see before they even visit your store. Consumers will make judgments about your business based on your website, both consciously and unconsciously. If you are doing e-commerce, the experience people have while shopping on your website will likely determine if they buy from you again in the future. Are you setting up your small business website for success? Or are you building a website that will chase consumers away from your business? What Are Best Practices for Small Business…

Why Writing Matters for Business

Relevance: 38%      Posted on: April 13, 2016

With the shift to social media as a key platform for building customer relationships, many organizations, from small "solopreneurships" to large-scale corporations, are struggling to communicate effectively across channels. This is as much a technological problem as it is a strategic one: many organizations fail to present effective written communication to all their audiences on a consistent basis. Now more than ever: writing matters for business and a business's ability to write effectively may greatly affect its position in a given market. Below we explain exactly why writing matters for businesses of all shapes and sizes, and also provide 3…

The Complete Guide to Content Marketing for Small Business, Part 3: Improving Over Time

Relevance: 38%      Posted on: September 14, 2016

Welcome to Part 3 of our series, "The Complete Guide to Content Marketing for Small Business." To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we've decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your "content niche" as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we discussed how to create a sustainable plan for developing, publishing,…

Using MailChimp for a Small Business or Non-Profit

Relevance: 33%      Posted on: August 1, 2018

If you work for a small business or non-profit, you have probably considered various tools or options for assisting you in your email marketing efforts. Whether it's helping to track down new customers or a new audience, reach out to your existing audience, or extending your reach to new platforms, a solid email marketing strategy will help your small business or non-profit grow. A great tool that we at Content Garden utilize for our small business marketing efforts is a tool called MailChimp. What Is Mailchimp? MailChimp is the world's largest email marketing automation platform and allows its users to…

3 Tips for Launching a New Website for Your Small Business or Non-Profit

Relevance: 32%      Posted on: December 7, 2016

Launching a new website for your small business or non-profit can be stressful. Whether the new site is a redesign of your existing website or a completely new website, there are a lot of decisions to make. In no particular order, these decisions include: Logo: Do you want a new logo for your new website? How will this affect your branding in other places (i.e. signs, brochures, business cards, stationary, digital displays in your office, etc.)? Color Scheme: Any competent designer can help you brand your website effectively by using an appropriate color scheme, but what do you want this…

How To Market Your Small Business Right Now

Relevance: 30%      Posted on: March 21, 2018

If you're wondering how to market your small business in the age of digital marketing, you're probably aware of many of the opportunities available. You probably are aware of social media marketing. You probably also have a website, but you might not be clear on how best to market it. You might also be aware of search engine marketing (SEM) and search engine optimization (SEO), but might not know how to do these forms of marketing yourself. Below we lay out some of the most impactful ways small businesses are marketing themselves right now. Digital Marketing Fundamentals First, if you're…

Learn Usability: Online Class for the Society for Technical Communication

Relevance: 30%      Posted on: September 18, 2018

Looking to learn usability? Is your organization struggling to create usable websites, documentation, or applications? Are you getting a lot of customer complaints about your products or services and you’re not sure where to start? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication starting July 10th, 2018 entitled "Usability 101: What Every Organization Needs to Know." Why You Should Learn Usability Usability is still one of the main factors in customer retention, customer acquisition, and customer satisfaction. Many modern-day consumers won't buy from a poorly designed website. Follow-up content such as user documentation,…