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How To Market Your Small Business Right Now

Relevance: 66%      Posted on: March 21, 2018

If you're wondering how to market your small business in the age of digital marketing, you're probably aware of many of the opportunities available. You probably are aware of social media marketing. You probably also have a website, but you might not be clear on how best to market it. You might also be aware of search engine marketing (SEM) and search engine optimization (SEO), but might not know how to do these forms of marketing yourself. Below we lay out some of the most impactful ways small businesses are marketing themselves right now. Digital Marketing Fundamentals First, if you're…

UX for Small Business: 3 Tips for Digital Success

Relevance: 55%      Posted on: February 14, 2018

If you run a small business with any kind of digital presence, you need to think about UX for small business. If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you're selling, if you have a web presence, you need to think about user experience (or UX). What Is…

When You Should Hire a Copy Editor for Your Content

Relevance: 50%      Posted on: November 14, 2018

If you're not sure when you should hire a copy editor for your content versus trying to rework it yourself, our answer is always: it depends on a lot of factors. You should ask yourself if you can produce error-free writing on your own, for instance. Or if you have the time, energy, and know-how to go through all of your content systematically. In short, if you're not a copy editor, you just might need one. Below are some of the situations we see most often when people need a copy editor. Situation 1: When Dealing With a Document That…

An Inbound Marketing Strategy: Why Every Business Needs One

Relevance: 49%      Posted on: December 16, 2015

If you're reading this and you own a business, chances are you need an inbound marketing strategy. Think of it this way: according to Ad Age, digital advertising will represent 36% of all U.S. ad spending by 2019. Why? Probably because over 80% of people start shopping by searching for information online. This means that if you want to grow your business, you need to grow your business online. Outbound marketing vs. inbound marketing Digital marketing is very different than traditional marketing. Advertising over radio and television and in newspapers and magazines involves a lot of preliminary market research. Advertisers need…

3 Reasons Why SEO Matters for Smaller Organizations

Relevance: 46%      Posted on: October 11, 2017

If you're a small business owner or non-profit manager, you may have wondered why SEO matters. Search engine optimization sounds like something that only applies to large corporations. It sounds like something that only people with million dollar advertising budgets can afford. If this is what you think about when you think about SEO, you're probably thinking about national SEO or the ability to be the top search result for an entire country for a relatively simple keyword like "digital marketing." If this is how you think about SEO, however, you might be completely neglecting the form of SEO that can…

3 Local SEO Tips for Small Businesses

Relevance: 45%      Posted on: September 21, 2016

If you're looking for local SEO tips for small businesses, look no further. If you're not sure what local SEO is, this is also the post for you. As we mentioned in a previous post, there are really two kinds of search engine optimization: local SEO and national SEO. National SEO is the front page of Google, where you compete against the largest companies in the world for any keyword. Local SEO, on the other hand, is the way that Google ranks search results for keywords that are specific to a location. Whereas national SEO is very competitive and is very…

3 Free Online Fundraising Tools for Non-Profits

Relevance: 42%      Posted on: September 28, 2016

Free online fundraising tools for non-profits are all over the Internet these days, but: which ones actually work? Which ones are a waste of time and energy? We all know that non-profit organizations often struggle with fundraising. If you have ever worked for a non-profit, you know that money is typically tight, leaving little room for a marketing specialist or expensive digital marketing tools. You may not be aware that there are lots of free options for non-profits looking to explore digital marketing, however, including: A 10,000 per month AdWords grant available from Google Free e-mail newsletters for up to 2,000 subscribers…

When to Hire a Consultant: Solving Internal Problems Externally

Relevance: 41%      Posted on: April 6, 2016

Many organizations we have worked with over the years as individuals have struggled to understand when to hire a consultant. Business people, in particular, are often loathe to hire an outside consultant as it can make you look weak to management (or so you might think). So how do you know when it's appropriate to try to leverage some outside help to solve a problem? Below are three scenarios when hiring a consultant is probably a good idea. Scenario 1: You Need a Fresh Take on an Old Problem One of the best reasons to hire a consultant is when you have…

Why Your Content Marketing Plan Is Your Most Valuable Business Asset

Relevance: 36%      Posted on: September 6, 2017

A content marketing plan can help you create content that consumers want and marketing they can't ignore. But what does a content marketing plan look like? What should it contain? How do you put your plan into action? If you've come up against questions like these, you may be ready to create your first content marketing plan and to learn why it's your most valuable business asset. Really? A Content Marketing Plan Is Your Most Valuable Business Asset? Absolutely. Think about what marketing looks like now. If you own a business, run a non-profit, or work with any other type…

3 Tips for Keeping on Top of SEO Trends

Relevance: 34%      Posted on: April 26, 2017

SEO trends change constantly. Whether you're a small business owner, a non-profit manager, or a member of a team within a large business, it can be difficult to stay on top of best practices. Search engines are constantly updating the rules they use to prioritize search results for users. Website technologies constantly change, as well, but not always in ways that favor SEO. What is effective one year might kill your rankings next year. How do you keep track of it all? The Necessity of Staying on Top of SEO Trends Though difficult to do, staying on top of SEO trends is…