Search Results for: digital marketing

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3 Tips for Launching a New Website for Your Small Business or Non-Profit

Relevance: 32%      Posted on: December 7, 2016

Launching a new website for your small business or non-profit can be stressful. Whether the new site is a redesign of your existing website or a completely new website, there are a lot of decisions to make. In no particular order, these decisions include: Logo: Do you want a new logo for your new website? How will this affect your branding in other places (i.e. signs, brochures, business cards, stationary, digital displays in your office, etc.)? Color Scheme: Any competent designer can help you brand your website effectively by using an appropriate color scheme, but what do you want this…

3 Tips for Running Non-Profit Email Marketing Campaigns

Relevance: 32%      Posted on: January 31, 2018

Non-profit email marketing can be deceptively difficult. You’ve got a mission. You’ve got a list of names and email addresses of those who have supported your organization with their time, labor, and financial contributions. How will you mobilize that list of emails to mobilize further support for your organization? Don’t be quick to think that simply having an email marketing service with a pretty design is all that you need to garner support. There is no denying that design can powerfully impact your messages to your supporters. Design can enhance your message by drawing attention to it. However, it is…

Power Words Non-Profits and Small Businesses Should Use in Their Marketing

Relevance: 32%      Posted on: March 22, 2017

Think about the powerful people that you know. What makes them confident and strong—admirable even? Some of it might be the way that they dress—the right clothing, the polished shoes. Some might be a handshake that inspires you to believe what they’re telling you. Others may have the education that allows them to quickly demonstrate a mastery of complex subjects—that’s often inspiring and gives a person the feeling of power. But there’s something else at work here, too, something that small businesses and nonprofits can use to their advantage. It’s the concept of power words. Of course there are words—and…

5 Tips for Keyword Research for Small Businesses

Relevance: 32%      Posted on: June 22, 2016

Keyword research is one of the most important activities that many small businesses neglect. We get it: we're a small business. Keyword research takes time away from selling your products (even if, ironically, one of your products is keyword research). It involves seemingly arcane activities like building a keyword matrix and terms that sound like they're from the stock market such as "keyword competitiveness" and "search traffic." And: is it really that important? Is keyword research for small businesses important even if you aren't an e-commerce-focused organization? Is it as important for small businesses as it is for large corporations?…

3 Twitter Marketing Strategy Tips for Small Businesses and Non-Profits

Relevance: 31%      Posted on: February 27, 2019

If you own a small business or work for a non-profit, you may have developed a Twitter marketing strategy to find customers or donors on this popular platform. If you're like many of the folks we've talked to in those spaces, however, you may find Twitter to be mysterious when it comes to how to develop a following and effectively market your organization. To help get you started, below are some Twitter marketing strategy tips we've used with our clients. Twitter Marketing Strategy Tip #1: Use Appropriate Hashtags It comes as no surprise that one of the most important things to…

3 Tips for Running Small Business Email Marketing Campaigns

Relevance: 30%      Posted on: February 7, 2018

If you own a business and want to retain customers, you need to employ effective small business email marketing. Consumers want to be empowered to choose how they will interact with businesses that interest them and that they find to be worthwhile. Email marketing can be used to gain and retain loyalty amongst your customers. It’s important to start an email marketing campaign ethically and responsibly, however. Instead of paying for consumer information (such as names and emails), your business needs to entice customers to sign up for your newsletter. You need coax them to sign up while they are…

5 Instagram Marketing Tips for Small Businesses

Relevance: 29%      Posted on: April 11, 2018

If you own a small business, you have probably wondered whether Instagram is a good way to reach customers. That's why we assembled these Instagram marketing tips for small businesses. Instagram can be a great tool for reaching customers if you set yourself up for success. Why Instagram? Let's start with some statistics about why your small business should consider becoming active on Instagram. According to TechCrunch, Instagram currently has over 500 million daily active users, and over 800 million monthly active users. These numbers bring Instagram up to the second most popular social media platform out there, second only to…

3 Common Social Media Marketing Challenges and How to Solve Them

Relevance: 29%      Posted on: August 10, 2016

Social media offers businesses ways to interact with their customers like never before. Problems arise when the platform changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to…

3 Awesome and Cheap Content Marketing Tools for Small Businesses and Non-Profits

Relevance: 28%      Posted on: January 4, 2017

If you're looking for content marketing tools to help you promote your content online, you may find there aren't a lot available. Content marketing is relatively new in the world of marketing, and software developers are just now beginning to create packages that help people develop and deploy killer content. Many of these packages are incredibly expensive, however, and include thousands of dollars in miscellaneous "set-up fees," putting them out of reach for the average small business owner or non-profit manager. To help you get started with some of the tools we love, below we give our personal picks for…

4 Tips for Facebook Marketing for Small Businesses

Relevance: 28%      Posted on: March 27, 2019

If you've tried Facebook marketing for small businesses, you're probably aware that there's a lot of information out there. You've probably looked at what other small businesses are doing to improve your own efforts. The truth is: there's a lot more to successful marketing on Facebook than their used to be when you could simply through up a business page and posting to it. Here, we’ve gathered some tips on facebook marketing for small businesses to help you make the most out of this important platform. Tip #1 for Facebook Marketing for Small Businesses: Complete Your Business Profile It may…