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Engage! The Importance of Using Calls to Action (CTAs) on Your Website

Relevance: 7%      Posted on: January 24, 2018

Websites can be powerful marketing tools: they can convert visitors into customers or donors. To do so, you need to include calls to action (CTAs) that guide your visitors. It is not enough anymore to simply create a website and wait for the magic to happen. If you build a website without a strategy, you may convert a few visitors into customers. But if you want your website to be a tool for customer or donor engagement, you need to strategically employ calls to action in your website design and content. What Are Calls to Action? A call to action is…

How to Find the Right Editor: 5 Questions to Ask

Relevance: 6%      Posted on: February 13, 2019

It's not easy to find the right editor for your website content, internal documents, or ebook. And at the same time, it can be difficult to be pitch perfect in every respect of running your business or non-profit. So what if you have a few spelling errors and misplaced commas on your website? It’s the message that matters… right? Unfortunately, potential clients will judge you on the quality of your writing, even if writing isn't your specialty. Fortunately, you don’t have to do everything by yourself. Before your work with an editor, however, be sure you vet them by asking…

6 Tips for What to Include in a Website About Page

Relevance: 6%      Posted on: December 5, 2018

One of the most important pages on your website is your about page. Your website about page is essentially your online elevator speech for your organization. When it is well-written, your about page can capture a visitor’s attention, inspire curiosity, and start to cultivate trust. Here’s our advice for drafting an effective about page for your website. Website About Page Tip #1: Be Succinct Create succinct, skimmable content. Chances are, potential readers of your abou” page are not interested in a documentary about your organization. Instead, they want to be able to quickly understand who you are and what you…

When You Shouldn’t Write Your Own Website Content

Relevance: 5%      Posted on: October 17, 2018

If you're a small business owner or non-profit manager, you may be looking to write your own website content. As a client-centered business, we encourage clients who want to write their own website content. But before you start toiling away, however, keep in mind that it is not always a good idea to write your own website content. Don't Write Customer Testimonials You should encourage customers to write their own testimonials with minimal direction. When customers are happy with the products or services that you’ve provided for them, it’s natural to ask them if they would be interested in sharing a…

3 Tips for Building a Non-Profit Website

Relevance: 5%      Posted on: October 25, 2017

Building a non-profit website is difficult for many organizations. Whether you're working with a non-profit as a volunteer or are a staff member or non-profit director, it can be difficult to find the resources necessary to develop a great website. At the same time, building a non-profit website that is effective, looks good, and provides visitors with relevant features is absolutely essential if you want your non-profit to be successful. That being said, a lot of the advice we gave for building a small business website will apply to building a non-profit website as well. There is some advice we have that is…

A 4-Step Website Audit Checklist for Small Businesses and Non-Profits

Relevance: 5%      Posted on: May 8, 2019

You may have scoured the internet for a website audit checklist to help you optimize your site. As a business owner or non-profit manager, your website is one of the fundamental ways that you advertise to consumers. When a potential customer or donor wants to learn more about you, the first place they will look is your website. When a current customer decides to place another order or a donor decides to give a gift, they want to use ecommerce so it will be fast and easy. If properly optimized, your business or non-profit website can serve your organization in…

How To Supercharge Your Social Media Strategies Without Spending a Fortune

Relevance: 4%      Posted on: February 17, 2016

Social media strategies are no longer optional for businesses or non-profits. Customers and donors use social media to vet new products with their friends, to learn more about a business before purchasing, to learn more about a charity or cause before donating, and to interact with customer service if there's a problem or just want to express their brand loyalty. Keeping on top of social media can be expensive. In sheer hours alone, you may find you're engaging too much with your social media channels. Working to supercharge your social media strategies doesn't have to break the bank, however, if…

Not Magic: Who’s On Facebook, Twitter, and YouTube in the U.S.

Relevance: 4%      Posted on: May 25, 2016

Despite claims to the contrary, social media isn’t magic. It's simply a large group of people who log on to same platform. This means that simply creating a Facebook page does not guarantee you will have a 200% increase in the number of new customers who find your website. So why use social media for your business? Because there are lots and lots of people who log on to each platform. And many of them could be potential customers, if you know where to look. Below we explore who's on social media to give you a more in-depth idea of…