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[…]more effective than traditional marketing? When weighing the value of traditional marketing vs digital marketing for a specific campaign, what factors should you consider? If you’re a small business or non-profit, you may be struggling with these very issues. Most of our clients understand that digital marketing is important, but many wonder if digital marketing is really more effective than traditional marketing. To help them (and you) consider all the options, below are three factors to consider when launching your next marketing campaign. Before getting to those, we give you some statistics that demonstrate the current value of digital marketing […]
[…]tasks like posting, responding to messages, and developing new content for your website. What Is a Digital Marketing Strategy Template? Digital marketing is a subset of content strategy and is focused on developing marketing content for common online channels, such as: Social media: Platforms like Facebook, Twitter, LinkedIn, and Instagram. Webpages: Including about pages, product pages, homepages, and landing pages. Blog posts: Timely posts on topics that are relevant to your intended audience. Email newsletters: Special offers, fundraising reminders, and other VIP content you send to existing customers or donors. A digital marketing strategy template is a single document that helps you run all of […]
[…]a larger organization. You need to know what’s available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you might want to outsource. It’s important to inform yourself on how you can reach new customers, donors, or clients using today’s emerging digital tools. What Are Digital Marketing Fundamentals? Digital marketing fundamentals are very different than traditional marketing fundamentals. What works in media like tv, radio, and print won’t always work online and vice versa. To be effective at digital marketing, you need to leverage the […]
[…]you may be turning off prospective customers, clients, or donors without even knowing it. How Are Digital Marketing and UX Related? If you’re not familiar with the term UX, it is short for “user experience.” As Foolproof, a UX consulting company puts it: Experience Design* is a design practice focused on human outcomes, particularly the level of engagement and satisfaction that the user derives from a product or service and the relevance of the experience to their needs and context. *Note: Experience Design, User Experience Design, and User Experience are typically synonymous terms. Digital marketing is a term you’re probably more […]
[…]need to learn to market themselves on their own. Below we give our personal picks for the 5 best digital marketing books for small businesses and non-profits. Consider picking these up yourself or giving them as a gift this holiday season. The “5” Best Digital Marketing Books for Small Businesses and Non-profits? “Why are these 5 books the best?” You might ask. And the answer is: we’ve read lots of digital marketing books in our careers, and these are the ones we keep coming back to in order to help our clients and ourselves. This is a pretty subjective list […]
[…]Beware Although there are many more tools out there to help small businesses with digital marketing, not all of them are cut from the same cloth. These are three tools we trust, but there are certainly many others. Whether you use these or other tools to help market your business, beware of seemingly miraculous claims like driving thousands of new customers to your website overnight or getting you to the first page of Google in days. Good digital marketing takes time, effort, and expertise. Tools like these can help provide a supplement for all three. Need Help With Digital […]
[…]we’ve seen with these solutions and what to ask before you buy. Myth #1: Industry-Specific Digital Marketing Solutions Are Cheaper Than Building a Website Solutions like these are often described as cheaper than building a website in something like WordPress. The “proof” of this is often that they require little to no down payment and only require a small monthly fee to maintain. The reality is that if you work with a competent web designer, the price of that custom WordPress website is only going to be a one-time cost, whereas over the months and years, that “small monthly fee” will […]
In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a […]
[…]own customized content streams that may or may not include your brand. How Do You Keep Track of Digital Marketing Trends? We won’t lie: it isn’t easy. And no matter what anyone tells you, there’s no one right way. With a conversation this fluid, there are going to be lots of viewpoints, lots of thought leaders, lots of right ways. There’s the right way for you and then there’s the right way for your customers. There are goals you may have as organization or for an individual project. Then there are everyday hurdles you need to overcome like converting leads to […]
[…]been offered a “deal” on a website in exchange for signing a 12 month contract with a digital marketing agency. Typically, this contract requires that any changes, redesigns, or updates go through the agency that built your website. Sometimes, the contract also offers a payment plan that allows you to pay for your website over 12 months. Though they may seem like a good idea at first glance, 12 month website contracts lock you into a relationship with a digital marketing agency and make it difficult for you to escape if things go south. Reason #1 Not to Sign a […]
[…]we lay out some of the most impactful ways small businesses are marketing themselves right now. Digital Marketing Fundamentals First, if you’re not aware of the full scope of digital marketing, you might want to check out this handy-dandy article we wrote on this very topic: Digital Marketing Fundamentals Everyone Should Know A Mobile-Responsive, SEO-Friendly Website The first must-have for marketing a small business is a website that works well on any size screen and that is SEO-friendly. 50% of consumers who conduct a local search on a smartphone visit a store within a day. This means your website needs to […]
[…]business. If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you’re selling, if you have a web presence, you need to think about user experience (or UX). What Is UX for Small Business? Let’s start with what UX is, as that is a common question we get from clients. […]
[…]type of advertising you need? Check out this article on the differences between traditional and digital marketing: Traditional Marketing vs Digital Marketing: 3 Things To Consider Situation 3: When You Are Creating Content For a Website or Other “Free” Venue One of the best ways to advertise your organization is by crafting blog posts and downloadable content for potential consumers. Original blog posts can be unique pages on your website that get archived by Google for unique keywords. You can also woo potential customer or donors by creating a short white paper on a topic in which you have expertise. […]
[…]are searching for (search volume). More people really are searching for a keyword like “digital marketing” then they are searching for a keyword like “digital marketing firms greenville nc.” So, you want to get the most people possible to see your content, right? So, the short-tail keyword is what you want to shoot for, right? Actually, long-tail keywords can be more valuable, especially for smaller organizations trying to attract people within a specific service area. Think about it: if you sell shoes in a service area with a diameter of 120 miles, do you really care if someone outside that service area knows […]
[…]the following two examples from our own website: “digital marketing agency” “digital marketing agency greenville nc” The first keyword is a national keyword because technically anyone searching for a digital marketing agency in the U. S. might use this keyword. This keyword is thus very competitive and difficult to rank for. The second keyword is limited to users searching for digital marketing agencies in or around Greenville, NC, the city in which we’re located. By using this location-specific keyword, we’re more likely to attract visitors to our website who are searching for local digital marketing agencies. This also means that […]
[…]your business, you need to grow your business online. Outbound marketing vs. inbound marketing Digital marketing is very different than traditional marketing. Advertising over radio and television and in newspapers and magazines involves a lot of preliminary market research. Advertisers need to know who is listening to a radio station, watching a television channel, or subscribing to a newspaper or magazine. Based on these demographics, broadcasters and publishers then sell space or air time to advertisers, who then sell ads to businesses who are trying to reach customers that fit those demographics. This marketing is outbound: you are trying to […]
[…]network already who can help solve your problem at a price point you can afford. Need Help With Digital Marketing or […]
[…]know that money is typically tight, leaving little room for a marketing specialist or expensive digital marketing tools. You may not be aware that there are lots of free options for non-profits looking to explore digital marketing, however, including: A 10,000 per month AdWords grant available from Google Free e-mail newsletters for up to 2,000 subscribers available through MailChimp The Donate Now button available on Facebook Below we explore each of these options in-depth so you can decide if they’re right for your organization. Why Free Online Fundraising Tools for Non-Profits Fail Many of our non-profit clients come to use with grand […]
[…]a basic knowledge of the following skills: Content writing Website management SEO Social media marketing Email marketing Essentially, you need to be able to write effective content and you need to be able to write it in a way that is optimized for the channels you’re publishing it to, including search engines, social media platforms, and email platforms. If this list seems daunting to you, start with what you know and learn the rest as you go. Start Small to Grow Big Once you have a basic plan for your content marketing, start small. Figure out what you can do […]
[…]the years, and while they serve as a solid foundation for basic advertising and promotion, content marketing issues still plague businesses who try to use these methods. Common Content Marketing Issues Businesses Face In this post and attached infographic, we are going to focus on some of the most common content marketing issues, where and how they can happen, and how to properly avoid them. The most common issue businesses experience is mismanagement of their content marketing efforts. According to recent research, only 18% of all marketers said their organization had the right technology and resources to manage their marketing […]