Search Results for: digital marketing

There's a lot of buzz about digital marketing these days, but is it really more effective than traditional marketing? When weighing the value of traditional marketing vs digital marketing for a specific campaign, what factors should you consider? If you're a small business or non-profit, you may be struggling with these very issues. Most of our clients understand that digital marketing is important, but many wonder if digital marketing is really more effective than traditional marketing. To help them (and you) consider all the options, below are three factors to consider when launching your next marketing campaign. Before getting to…

Digital marketing fundamentals are becoming important whether you're a freelancer, a small business owner, a non-profit manager, or a member of a larger organization. You need to know what's available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you might want to outsource. It's important to inform yourself on how you can reach new customers, donors, or clients using today's emerging digital tools. What Are Digital Marketing Fundamentals? Digital marketing fundamentals are very different than traditional marketing fundamentals. What works in media like tv,…

If you're shopping for the entrepreneur or non-profit manager in your life, consider grabbing them one of the best digital marketing books for small businesses and non-profits. Smaller organizations often have to learn to be their own marketers. They often get periodic boosts from organizations like ours that cater to smaller organizations, but limited budgets mean that the rest of the time they need to learn to market themselves on their own. Below we give our personal picks for the 5 best digital marketing books for small businesses and non-profits. Consider picking these up yourself or giving them as a…