Search results for "digital marketing"
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[…]more effective than traditional marketing? When weighing the value of traditional marketing vs digital marketing for a specific campaign, what factors should you consider? If you’re a small business or non-profit, you may be struggling with these very issues. Most of our clients understand that digital marketing is important, but many wonder if digital marketing is really more effective than traditional marketing. To help them (and you) consider all the options, below are three factors to consider when launching your next marketing campaign. Before getting to those, we give you some statistics that demonstrate the current value of digital marketing […]
[…]tasks like posting, responding to messages, and developing new content for your website. What Is a Digital Marketing Strategy Template? Digital marketing is a subset of content strategy and is focused on developing marketing content for common online channels, such as: Social media: Platforms like Facebook, Twitter, LinkedIn, and Instagram. Webpages: Including about pages, product pages, homepages, and landing pages. Blog posts: Timely posts on topics that are relevant to your intended audience. Email newsletters: Special offers, fundraising reminders, and other VIP content you send to existing customers or donors. A digital marketing strategy template is a single document that helps you run all of […]
[…]a larger organization. You need to know what’s available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you might want to outsource. It’s important to inform yourself on how you can reach new customers, donors, or clients using today’s emerging digital tools. What Are Digital Marketing Fundamentals? Digital marketing fundamentals are very different than traditional marketing fundamentals. What works in media like tv, radio, and print won’t always work online and vice versa. To be effective at digital marketing, you need to leverage the […]
[…]you may be turning off prospective customers, clients, or donors without even knowing it. How Are Digital Marketing and UX Related? If you’re not familiar with the term UX, it is short for “user experience.” As Foolproof, a UX consulting company puts it: Experience Design* is a design practice focused on human outcomes, particularly the level of engagement and satisfaction that the user derives from a product or service and the relevance of the experience to their needs and context. *Note: Experience Design, User Experience Design, and User Experience are typically synonymous terms. Digital marketing is a term you’re probably more […]
[…]need to learn to market themselves on their own. Below we give our personal picks for the 5 best digital marketing books for small businesses and non-profits. Consider picking these up yourself or giving them as a gift this holiday season. The “5” Best Digital Marketing Books for Small Businesses and Non-profits? “Why are these 5 books the best?” You might ask. And the answer is: we’ve read lots of digital marketing books in our careers, and these are the ones we keep coming back to in order to help our clients and ourselves. This is a pretty subjective list […]
[…]Beware Although there are many more tools out there to help small businesses with digital marketing, not all of them are cut from the same cloth. These are three tools we trust, but there are certainly many others. Whether you use these or other tools to help market your business, beware of seemingly miraculous claims like driving thousands of new customers to your website overnight or getting you to the first page of Google in days. Good digital marketing takes time, effort, and expertise. Tools like these can help provide a supplement for all three. Need Help With Digital […]
[…]we’ve seen with these solutions and what to ask before you buy. Myth #1: Industry-Specific Digital Marketing Solutions Are Cheaper Than Building a Website Solutions like these are often described as cheaper than building a website in something like WordPress. The “proof” of this is often that they require little to no down payment and only require a small monthly fee to maintain. The reality is that if you work with a competent web designer, the price of that custom WordPress website is only going to be a one-time cost, whereas over the months and years, that “small monthly fee” will […]
In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a […]
[…]own customized content streams that may or may not include your brand. How Do You Keep Track of Digital Marketing Trends? We won’t lie: it isn’t easy. And no matter what anyone tells you, there’s no one right way. With a conversation this fluid, there are going to be lots of viewpoints, lots of thought leaders, lots of right ways. There’s the right way for you and then there’s the right way for your customers. There are goals you may have as organization or for an individual project. Then there are everyday hurdles you need to overcome like converting leads to […]
[…]been offered a “deal” on a website in exchange for signing a 12 month contract with a digital marketing agency. Typically, this contract requires that any changes, redesigns, or updates go through the agency that built your website. Sometimes, the contract also offers a payment plan that allows you to pay for your website over 12 months. Though they may seem like a good idea at first glance, 12 month website contracts lock you into a relationship with a digital marketing agency and make it difficult for you to escape if things go south. Reason #1 Not to Sign a […]