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Traditional Marketing vs Digital Marketing: 3 Things To Consider

Relevance: 39%      Posted on: October 12, 2016

There's a lot of buzz about digital marketing these days, but is it really more effective than traditional marketing? When weighing the value of traditional marketing vs digital marketing for a specific campaign, what factors should you consider? If you're a small business or non-profit, you may be struggling with these very issues. Most of our clients understand that digital marketing is important, but many wonder if digital marketing is really more effective than traditional marketing. To help them (and you) consider all the options, below are three factors to consider when launching your next marketing campaign. Before getting to…

Top 5 Digital Marketing Myths: Smaller Organizations Beware

Relevance: 39%      Posted on: January 9, 2019

In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a…

Using MailChimp for a Small Business or Non-Profit

Relevance: 36%      Posted on: August 1, 2018

If you work for a small business or non-profit, you have probably considered various tools or options for assisting you in your email marketing efforts. Whether it's helping to track down new customers or a new audience, reach out to your existing audience, or extending your reach to new platforms, a solid email marketing strategy will help your small business or non-profit grow. A great tool that we at Content Garden utilize for our small business marketing efforts is a tool called MailChimp. What Is Mailchimp? MailChimp is the world's largest email marketing automation platform and allows its users to…

3 Twitter Marketing Strategy Tips for Small Businesses and Non-Profits

Relevance: 36%      Posted on: February 27, 2019

If you own a small business or work for a non-profit, you may have developed a Twitter marketing strategy to find customers or donors on this popular platform. If you're like many of the folks we've talked to in those spaces, however, you may find Twitter to be mysterious when it comes to how to develop a following and effectively market your organization. To help get you started, below are some Twitter marketing strategy tips we've used with our clients. Twitter Marketing Strategy Tip #1: Use Appropriate Hashtags It comes as no surprise that one of the most important things to…

3 Tips for LinkedIn Marketing for Small Businesses and Non-Profits

Relevance: 36%      Posted on: January 11, 2017

LinkedIn marketing is a great way for small businesses, non-profits, and really any organization to develop quality leads. There are currently over 467,000,000 prospective customers, donors, and clients on LinkedIn! If you're looking to develop solid connections over social media and find yourself lost in the sea of social media marketing, LinkedIn is a great choice to focus your efforts on. If you're not sure how to get started, however, check out our 3 tips for LinkedIn marketing below. Why LinkedIn Marketing Is a Great Way to Reach People Many smaller organizations focus on Facebook because it's familiar to them and…

An Inbound Marketing Strategy: Why Every Business Needs One

Relevance: 35%      Posted on: December 16, 2015

If you're reading this and you own a business, chances are you need an inbound marketing strategy. Think of it this way: according to Ad Age, digital advertising will represent 36% of all U.S. ad spending by 2019. Why? Probably because over 80% of people start shopping by searching for information online. This means that if you want to grow your business, you need to grow your business online. Outbound marketing vs. inbound marketing Digital marketing is very different than traditional marketing. Advertising over radio and television and in newspapers and magazines involves a lot of preliminary market research. Advertisers need…

What Should Go Into Your Business’s Content Strategy Template

Relevance: 35%      Posted on: February 10, 2016

If you’re developing your own web content for your business, you may struggle to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks. In this follow-up to last week's post, we'll tell you all the components you'll need to create a simple strategy for all your web content within a single document. What Is a Content Strategy Template and What Should It Include? According to Kristina Halvorson, "Content strategy plans for the creation, publication, and governance of useful, usable content." A content strategy template is a single document that contains…

Why Your Content Marketing Plan Is Your Most Valuable Business Asset

Relevance: 35%      Posted on: September 6, 2017

A content marketing plan can help you create content that consumers want and marketing they can't ignore. But what does a content marketing plan look like? What should it contain? How do you put your plan into action? If you've come up against questions like these, you may be ready to create your first content marketing plan and to learn why it's your most valuable business asset. Really? A Content Marketing Plan Is Your Most Valuable Business Asset? Absolutely. Think about what marketing looks like now. If you own a business, run a non-profit, or work with any other type…

A Free Digital Marketing Strategy Template for Small Businesses and Non-Profits

Relevance: 32%      Posted on: November 8, 2017

If you run a non-profit or small business, you might be on the lookout for a good digital marketing strategy template that can help make your life easier. You may struggle in your marketing efforts to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks like posting, responding to messages, and developing new content for your website. What Is a Digital Marketing Strategy Template? Digital marketing is a subset of content strategy and is focused on developing marketing content for common online channels, such as: Social media: Platforms like Facebook, Twitter, LinkedIn, and…

5 Instagram Marketing Tips for Non-Profits

Relevance: 32%      Posted on: April 25, 2018

If you work for a non-profit, you have probably wondered whether Instagram is a good way to reach and interact with potential donors, volunteers, and members of your organization. That's why we gathered these Instagram marketing tips for non-profits like yours. Instagram can be a great tool for reaching people if you set yourself up for success and follow some of our tips below. Why Instagram? Let's start with some statistics about why your non-profit should consider becoming active on Instagram. According to TechCrunch, Instagram currently has over 500 million daily active users, and over 800 million monthly active users. These…