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Content Strategy and Technical Communication: What Does the Future Hold?

Relevance: 31%      Posted on: September 13, 2017

Guiseppe Getto, the President and Founder of Content Garden, was recently invited to present a keynote on content strategy and technical communication for the Washington, DC meeting of TC Camp, a technical communication unconference. In this post, he reflects on some of the key takeaways from his presentation. Guiseppe: My presentation was somewhat provocatively titled: Content Strategy: The Future of Technical Communication? In it, I lay out emerging trends that small business owners, non-profit managers, and technical writers should pay attention to in the years to come regarding how they develop, publish, and share online content. What Is Content Strategy? I typically define…

Complete Guide to Launching a WordPress Site: Part 3 (Maintenance)

Relevance: 29%      Posted on: March 16, 2016

In Part 1 and Part 2 of our 3-part series on launching a WordPress site, we discussed hosting, basic setup, design, SEO, and overall functionality. In Part 3, we tell you how to maintain your new site post-launch. There are several things you'll want to consider as you continue to grow your website through WordPress, including regular maintenance updates, blogging, keeping content current, and social media. After Launching a WordPress Site: The Honeymoon Period After you first get done launching a WordPress site, if you're anything like us, you may find yourself checking our site over and over to ensure everything…

Why Writing Matters for Business

Relevance: 29%      Posted on: April 13, 2016

With the shift to social media as a key platform for building customer relationships, many organizations, from small "solopreneurships" to large-scale corporations, are struggling to communicate effectively across channels. This is as much a technological problem as it is a strategic one: many organizations fail to present effective written communication to all their audiences on a consistent basis. Now more than ever: writing matters for business and a business's ability to write effectively may greatly affect its position in a given market. Below we explain exactly why writing matters for businesses of all shapes and sizes, and also provide 3…

3 Tips for Keeping on Top of Digital Marketing Trends

Relevance: 28%      Posted on: December 9, 2015

Whether you're a small business owner, a consultant, or a member of a team within a large business, digital marketing trends are notoriously hard to keep on top of. Search engines are constantly changing the rules they use to prioritize search results for users. New tools are launched almost every day for finding, managing, and distributing content. Social media is radically changing the landscape as users are empowered to develop their own customized content streams that may or may not include your brand. How Do You Keep Track of Digital Marketing Trends? We won't lie: it isn't easy. And no matter what…

The Magic a Content Audit Holds for Improving Your Business

Relevance: 28%      Posted on: February 3, 2016

If you're running a business, chances are you struggle with content. Social media content. Webpage content. Internal documentation. Product descriptions on your website. The first step when you're having a hard time with content is to perform what is known as a content audit. A content audit is essentially just an inventory of what's good, bad, and ugly about all your content. What Do You Mean by Content? A lot of clients ask us: "what exactly do you mean by content?" This is a fair question in an age where there are so many different forms of content. There lots…

3 Tips for Creating Great Content Marketing Collateral

Relevance: 27%      Posted on: January 25, 2017

Content marketing is becoming one of the #1 methods for organizations to reach new customers, clients, and donors online. In order to produce high-quality content across channels (i.e. social media, blogs, ebooks, etc.), you need to create a repository of content marketing collateral you can draw from. This process can be time-consuming and difficult to stay on top of. In order to help you streamline your content marketing process, especially if you're a smaller organization, we recommend focusing on three main areas: reusable content, curated content, and branded content. What Is Content Marketing Collateral? If you're not familiar with the…

The Complete Guide to Content Marketing for Small Business, Part 2: Creating a Plan

Relevance: 27%      Posted on: September 7, 2016

Welcome to Part 2 of our series, "The Complete Guide to Content Marketing for Small Business." To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we've decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your "content niche" as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we'll discuss how to create a sustainable plan for developing, publishing,…

3 Benefits of Blogging for Non-Profits

Relevance: 25%      Posted on: March 13, 2019

Given limited staff and volunteers, many nonprofit organizations think that they do not have the time and energy to commit to blogging. Blogging does require time, energy, planning, talent, and coordination. However, the potential rewards of blogging far outweigh the extra workload required to make a compelling blog a reality. Here are three benefits of blogging for non-profits to consider. Benefit #1: Blogging Drives Traffic to Your Non-Profit Website One of the main benefits of blogging for non-profits is that each blog post acts as an individual page on your website. Search engines are more likely to find blog posts…

The 2 Paid Online Advertising Options You Should Consider Using

Relevance: 25%      Posted on: March 29, 2017

Even if you've never used paid online advertising for your business or non-profit, you've no doubt seen them, those little contextual ads that pop up when you're browsing on Google or scrolling through your newsfeed on Facebook, Twitter, or LinkedIn. You may have wondered how much it costs to run ads on platforms like these, and more importantly: are they effective? Don't people just scroll past them? Does anyone actually click on them? Why Should I Use Paid Online Advertising? The first question we get from a lot of clients is: why should I pay for online advertising? According to…

How to Maintain a WordPress Website: A Step-by-Step Guide

Relevance: 25%      Posted on: July 12, 2017

Are you a business owner or non-profit manager looking for tips on how to maintain a WordPress website? In this post, we will take a look at the website maintenance best practices you should implement on your WordPress website in order to improve its performance and functionality. Implementing the following tips can help you achieve higher ranking in search results and increased website traffic. Following these tips will also help make your site more friendly to both website visitors and the robots that run search engines. How to Maintain a WordPress Website: The 6 Essential Steps There are lots of things…