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Facebook Ads Pros and Cons for Small Businesses

Relevance: 12% Posted on: April 19, 2017

If you read our previous post on paid online advertising, are a small business owner, or are just considering Facebook ads pros and cons, read on. Facebook ads are a relatively new feature for reaching customers through the popular social media site. Like any online advertising platform, however, there are benefits and drawbacks. Facebook ads are relatively easy to set up, but you want to make sure you select the right options to reach your specific objectives. You also want to make sure your ad is well-designed to appeal to Facebook users in your target demographic. Below we discuss all the Facebook ads pros…

A Bad Conversion Optimization Strategy May Be Costing Your Business Real Revenue

Relevance: 12% Posted on: January 6, 2016

If you have a business website, you want to use that website to convert website visitors to leads and customers. This is your conversion optimization strategy: how effective your website is at persuading visitors to do something you want them to do, like sign up for your newsletter, download an ebook, or make a purchase. Why a conversion optimization strategy is important for business websites Many business owners may be unaware that website visitors are one of the best sources of potential revenue. Think about it: people visit your website for a reason. They want to learn more about your…

Complete Guide to Launching a WordPress Site: Part 2 (Pre-launch)

Relevance: 12% Posted on: March 9, 2016

In Part 1 of our 3-part series on launching a WordPress site, we discussed hosting, basic setup, and design. In Part 2, we tell you how to tune up your website for optimal SEO and overall functionality before launching it. There are several elements you want in place before launching a WordPress site, including some plug-ins that will help ensure your site performs well in search rankings and doesn't drive you crazy with spam. What's a "Plugin"? If you're new to launching a WordPress site you may not realize that the basic installation of the software only comes with a…

3 Free Online Fundraising Tools for Non-Profits

Relevance: 11% Posted on: September 28, 2016

Free online fundraising tools for non-profits are all over the Internet these days, but: which ones actually work? Which ones are a waste of time and energy? We all know that non-profit organizations often struggle with fundraising. If you have ever worked for a non-profit, you know that money is typically tight, leaving little room for a marketing specialist or expensive digital marketing tools. You may not be aware that there are lots of free options for non-profits looking to explore digital marketing, however, including: A 10,000 per month AdWords grant available from Google Free e-mail newsletters for up to 2,000 subscribers…

The 6 Biggest Web Design Mistakes Non-Profits Make

Relevance: 10% Posted on: March 14, 2018

With a singular dream, conviction, and continual hard work, your nonprofit has made the journey from concept to reality. Every day your organization strives to live out its mission and vision while constantly trying to cultivate support. Your website can be a powerful tool to brand your organization and to cultivate the donors and volunteers that you need to sustain and grow. Unfortunately, your website can also drive away the support your organization needs if is not carefully crafted and maintained. Below are some of the biggest web design mistakes non-profits make and how you can avoid them. Web Design…

Learn Documentation Project Management: Online Class for the Society for Technical Communication

Relevance: 8% Posted on: October 9, 2019

Looking to learn documentation project management? Is your organization struggling to create a workflow for producing new documentation that is timely, usable, and accurate? Are you getting a lot of customer complaints about your documentation and you’re not sure where to start? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication starting October 21st, 2019 entitled "Documentation Project Management: From Basic Research to Interviewing SMEs to Final Publication." Why You Should Learn Documentation Project Management Today's documentation ecosystems are very complex. Customers want on-demand information about their favorite products…

3 Reasons You Should Usability Test Your Business Website

Relevance: 7% Posted on: July 13, 2016

If you're like the vast majority of business owners, you’ve created a website to help make your business more easily accessible to customers. You may think that it stops there; you have the website, and so your users will just figure it out. However, you website might not be running on all cylinders, and could potentially use some minor (or sometimes major) fixes in order to get your users what they really need to get out of it. This is where usability testing your business website comes into play. In short, usability.gov defines usability testing as “evaluating a product or…

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Search Results for: social media

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