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What It Really Means When People Say “Social Media Is the New Word of Mouth”

Relevance: 100%      Posted on: October 4, 2017

If you run a small business or non-profit, you have probably heard the phrase, "social media is the new word of mouth," but what does that phrase really mean? Is social media really replacing word of mouth advertising? Are more people using social media than they are talking to people face-to-face? To help get to the bottom of this, we did a little research into what the data about word of mouth and social media tells us. Here's what we found. Word of Mouth Is Still Word of Mouth According to Nielsen, 92% of consumers trust recommendations from friends and family above…

Small Businesses and the Power of Social Media Customer Care

Relevance: 100%      Posted on: December 20, 2017

The internet marketplace is booming with small businesses and non-profits taking advantage of the amazing accessibility to communities that social media offers. One cannot deny that the era of social media is a blessing and opportunity for the smaller businesses in our community, but with more and more of them getting online, it can be hard to truly stand out above the noise. That’s why all the smart digital marketers are turning their attention to social media customer care (SMCC), a little area of social media marketing that has often been overlooked by even the biggest of companies, as websitebuilder.org.uk…

3 Common Social Media Marketing Challenges and How to Solve Them

Relevance: 89%      Posted on: August 10, 2016

Social media offers businesses ways to interact with their customers like never before. Problems arise when the platform changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to…

Social Media for Small Business: 3 Do’s and Don’ts

Relevance: 89%      Posted on: June 14, 2017

Much of the advice we gave on non-profit social media also applies to doing social media for small business. When you're a small business owner, the temptation to treat your social media as your main venue for driving sales can be overwhelming. As we explain below, however, being too aggressive with sales language, posting inflammatory content, or slamming the competition on social media can be major traps and can actually hurt your sales in the long run. To help you avoid these and other pitfalls, below we share 3 do's and don'ts for doing social media for small business. Social…

How To Supercharge Your Social Media Strategies Without Spending a Fortune

Relevance: 87%      Posted on: February 17, 2016

Social media strategies are no longer optional for businesses or non-profits. Customers and donors use social media to vet new products with their friends, to learn more about a business before purchasing, to learn more about a charity or cause before donating, and to interact with customer service if there's a problem or just want to express their brand loyalty. Keeping on top of social media can be expensive. In sheer hours alone, you may find you're engaging too much with your social media channels. Working to supercharge your social media strategies doesn't have to break the bank, however, if…

Creating a Healthy Buzz: Why You Should Use Social Media in Healthcare

Relevance: 87%      Posted on: May 18, 2016

Leaders of the healthcare industry are smart to tread carefully when representing their organizations online. Healthcare organizations, not unlike most private and public organizations, want control over the way they're represented to healthcare consumers. This control can be threatened by newer, more interactive online venues like social media that allow for less screening and less predictability. Although social media, like any form of public communication, contains inherent risks, using social media in healthcare can help organizations differentiate their services in an increasingly competitive market. People Trust Online Health Information According to Ad Week, 40% of healthcare consumers trust health-related information they…

Social Media for Non-Profits: 3 Tips for Success

Relevance: 87%      Posted on: June 7, 2017

There are many questions that arise when doing social media for non-profits. Should you ask for donations? If so, how often? How often should you post? What should you post? If you are a non-profit manager, volunteer, or staff member, you may have questions like these when you sit down in front of your organization's Facebook, Twitter, and LinkedIn profiles. Below we share 3 tips for success when doing social media for non-profits. But, What Does Social Media for Non-Profits Even Look Like These Days? A lot of our non-profit clients start out by asking us what social media platforms they…

Yes, You Need A Social Media Policy for Your Small Business

Relevance: 85%      Posted on: July 6, 2016

For many small businesses, social media seems like a necessary evil: full of risks while holding the potential for great reward. Given this perspective, it's no wonder that businesses seek control over what is posted on social media. This train of thought often results in a social media policy, or a list of rules for what employees can post on social media. Unfortunately, overly strict social media policies can leave employees, volunteers, and other stakeholders feeling as though they are operating under a gag order. At the same time, if you don't adopt a social media policy for your small business,…

Non-Profit Social Media Ideas: 3 Organizations Who Are Killing It

Relevance: 85%      Posted on: October 24, 2018

If you are looking for non-profit social media ideas, you've probably looked for some inspiration in helping to get your Facebook, Twitter, or Instagram up and running. To help expedite the process, we've gathered a few of our favorite non-profits on social media for you here. Non-Profit #1: National Geographic's Instagram (@natgeo) As you know, Instagram is one of the most popular social media platforms out there that you're going to want to get your non-profit an account on. However, unlike Facebook or Twitter, Instagram relies almost entirely on your followers viewing your posts on their mobile devices. Although you can access Instagram…

How Healthcare Organizations Can Use Social Media for Relationship-Building

Relevance: 85%      Posted on: June 8, 2016

In previous posts, we've explained how healthcare organizations can use social media to create a healthy buzz. We've also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz could produce for your organization: meaningful relationships with your existing and future stakeholders. That seems like a lofty outcome. But, as other healthcare organizations have proven, it is achievable. Let’s investigate how healthcare organizations can use social media to build good relationships with their stakeholders.…

Not Magic: Who’s On Facebook, Twitter, and YouTube in the U.S.

Relevance: 51%      Posted on: May 25, 2016

Despite claims to the contrary, social media isn’t magic. It's simply a large group of people who log on to same platform. This means that simply creating a Facebook page does not guarantee you will have a 200% increase in the number of new customers who find your website. So why use social media for your business? Because there are lots and lots of people who log on to each platform. And many of them could be potential customers, if you know where to look. Below we explore who's on social media to give you a more in-depth idea of…

Using Hootsuite to Promote Your Small Business or Non-Profit

Relevance: 51%      Posted on: May 23, 2018

Unless you've been living under a rock for the last decade, you’ve probably heard that social media is vital to any organization’s marketing strategy. If you've ever tried to use social media to promote a small business or non-profit, however, you’ve probably also realized that social media marketing requires quite a bit of upkeep. Your organization has slow weeks, which allows you to publish content easily. But your organization also has busy weeks, which makes it more difficult to keep on top of. Your pattern of posting has probably been uneven and you’ve noticed that you have less likes and…

3 Digital Marketing Tools for Small Businesses

Relevance: 49%      Posted on: April 20, 2016

Publishing effective content for your small business may be confusing at times or difficult. Sometimes, it can just be time consuming. What if there were some digital marketing tools that could help you start to use your time more effectively for your small business on the cheap? With the plethora of marketing tools available, it's easy to get lost down a rabbit hole of free trials. That's why we've collected 3 tools that can help you get started marketing your business without breaking the bank. WooRank Let's start with some basics. Before you start posting on social media and trying…

3 Ways to Increase Website Traffic Fast

Relevance: 48%      Posted on: October 10, 2018

If you recently launched a small business or non-profit, you may be looking for ways to increase website traffic fast. This may also be the case if you have an upcoming sale, fundraiser, or other important event. You may have also heard, possibly from us, that it can take up to 3 months for search engine optimization efforts to have a positive impact on your organic search presence. So... if you are looking to increase website traffic fast, what are your options? Way #1: Create a Social Media Strategy that Directs People to Your Website The first way to increase…

Digital Marketing Fundamentals Everyone Should Know

Relevance: 45%      Posted on: June 21, 2017

Digital marketing fundamentals are becoming important whether you're a freelancer, a small business owner, a non-profit manager, or a member of a larger organization. You need to know what's available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you might want to outsource. It's important to inform yourself on how you can reach new customers, donors, or clients using today's emerging digital tools. What Are Digital Marketing Fundamentals? Digital marketing fundamentals are very different than traditional marketing fundamentals. What works in media like tv,…

UX for Small Business: 3 Tips for Digital Success

Relevance: 44%      Posted on: February 14, 2018

If you run a small business with any kind of digital presence, you need to think about UX for small business. If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you're selling, if you have a web presence, you need to think about user experience (or UX). What Is…

5 Instagram Marketing Tips for Small Businesses

Relevance: 43%      Posted on: April 11, 2018

If you own a small business, you have probably wondered whether Instagram is a good way to reach customers. That's why we assembled these Instagram marketing tips for small businesses. Instagram can be a great tool for reaching customers if you set yourself up for success. Why Instagram? Let's start with some statistics about why your small business should consider becoming active on Instagram. According to TechCrunch, Instagram currently has over 500 million daily active users, and over 800 million monthly active users. These numbers bring Instagram up to the second most popular social media platform out there, second only to…

3 Awesome and Cheap Content Marketing Tools for Small Businesses and Non-Profits

Relevance: 43%      Posted on: January 4, 2017

If you're looking for content marketing tools to help you promote your content online, you may find there aren't a lot available. Content marketing is relatively new in the world of marketing, and software developers are just now beginning to create packages that help people develop and deploy killer content. Many of these packages are incredibly expensive, however, and include thousands of dollars in miscellaneous "set-up fees," putting them out of reach for the average small business owner or non-profit manager. To help you get started with some of the tools we love, below we give our personal picks for…

How To Market Your Small Business Right Now

Relevance: 41%      Posted on: March 21, 2018

If you're wondering how to market your small business in the age of digital marketing, you're probably aware of many of the opportunities available. You probably are aware of social media marketing. You probably also have a website, but you might not be clear on how best to market it. You might also be aware of search engine marketing (SEM) and search engine optimization (SEO), but might not know how to do these forms of marketing yourself. Below we lay out some of the most impactful ways small businesses are marketing themselves right now. Digital Marketing Fundamentals First, if you're…

4 Tips for Facebook Marketing for Non-Profits

Relevance: 39%      Posted on: November 28, 2018

If you're familiar with Facebook marketing for non-profits, you know it can be challenging to attract an audience. If you are helping to run social media for an organization, you've probably looked elsewhere for tips on getting your Facebook posts more likes, comments, and shares. In fact, you may have checked out our blog post on this very topic: https://www.contentgarden.org/non-profit-social-media-ideas/ To help you continue the process, we've gathered a few tips for Facebook marketing for non-profits. Read on to help take your Facebook game to the next level. Facebook Marketing Tip #1: Planning Ahead and Creating a Social Media Schedule…