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[…]“social media is the new word of mouth,” but what does that phrase really mean? Is social media really replacing word of mouth advertising? Are more people using social media than they are talking to people face-to-face? To help get to the bottom of this, we did a little research into what the data about word of mouth and social media tells us. Here’s what we found. Word of Mouth Is Still Word of Mouth According to Nielsen, 92% of consumers trust recommendations from friends and family above all other forms of advertising. This makes sense: unless your friend or family member […]
[…]changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly connecting with your audience on a personal level, building a solid marketing strategy, providing consistently strong content, and getting others to share your content. Connecting with Your Audience on Social Media As a business using social media to connect with your audience, you have to engage with your followers and not just lecture to them. This means that even if you have automated […]
Much of the advice we gave on non-profit social media also applies to doing social media for small business. When you’re a small business owner, the temptation to treat your social media as your main venue for driving sales can be overwhelming. As we explain below, however, being too aggressive with sales language, posting inflammatory content, or slamming the competition on social media can be major traps and can actually hurt your sales in the long run. To help you avoid these and other pitfalls, below we share 3 do’s and don’ts for doing social media for small business. Social […]
[…]media strategies are no longer optional for businesses or non-profits. Customers and donors use social media to vet new products with their friends, to learn more about a business before purchasing, to learn more about a charity or cause before donating, and to interact with customer service if there’s a problem or just want to express their brand loyalty. Keeping on top of social media can be expensive. In sheer hours alone, you may find you’re engaging too much with your social media channels. Working to supercharge your social media strategies doesn’t have to break the bank, however, if you […]
[…]online venues like social media that allow for less screening and less predictability. Although social media, like any form of public communication, contains inherent risks, using social media in healthcare can help organizations differentiate their services in an increasingly competitive market. People Trust Online Health Information According to Ad Week, 40% of healthcare consumers trust health-related information they find online. To meet this growing demand for online information, approximately 70% of healthcare organizations use social media as part of their advertising strategy. This cultural change is significant, but also differs by generation. For example, 18 to 24 year olds are twice […]
[…]organizations can use social media to create a healthy buzz. We’ve also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz could produce for your organization: meaningful relationships with your existing and future stakeholders. That seems like a lofty outcome. But, as other healthcare organizations have proven, it is achievable. Let’s investigate how healthcare organizations can use social media to build good relationships with their stakeholders. Way #1: Promotion One of the most […]
[…]Facebook, Twitter, and LinkedIn profiles. Below we share 3 tips for success when doing social media for non-profits. But, What Does Social Media for Non-Profits Even Look Like These Days? A lot of our non-profit clients start out by asking us what social media platforms they should use. We answer that it depends on the cause they represent and who they are trying to reach. The best way to decide on what social media platforms to use is to start a profile and see who’s on there. If you are trying to reach medical professionals in your local area, log into […]
[…]Given this perspective, it’s no wonder that businesses seek control over what is posted on social media. This train of thought often results in a social media policy, or a list of rules for what employees can post on social media. Unfortunately, overly strict social media policies can leave employees, volunteers, and other stakeholders feeling as though they are operating under a gag order. At the same time, if you don’t adopt a social media policy for your small business, you might open Facebook or some other channel some day to see posts you don’t approve of. Worse, your customers might […]
[…]running. To help expedite the process, we’ve gathered a few of our favorite non-profits on social media for you here. Non-Profit #1: National Geographic’s Instagram (@natgeo) As you know, Instagram is one of the most popular social media platforms out there that you’re going to want to get your non-profit an account on. However, unlike Facebook or Twitter, Instagram relies almost entirely on your followers viewing your posts on their mobile devices. Although you can access Instagram from a web browser, the platform has made a name for itself on its mobile-friendly app with its easy-to-use and enjoyable photo features. One […]
[…]you will have a 200% increase in the number of new customers who find your website. So why use social media for your business? Because there are lots and lots of people who log on to each platform. And many of them could be potential customers, if you know where to look. Below we explore who’s on social media to give you a more in-depth idea of who you’re targeting when you post. Not All Social Media Sites Are Alike Although it is estimated that over 500 social media sites exist, only a few high-performing sites are financially solvent and […]
[…]media is vital to any organization’s marketing strategy. If you’ve ever tried to use social media to promote a small business or non-profit, however, you’ve probably also realized that social media marketing requires quite a bit of upkeep. Your organization has slow weeks, which allows you to publish content easily. But your organization also has busy weeks, which makes it more difficult to keep on top of. Your pattern of posting has probably been uneven and you’ve noticed that you have less likes and shares than you did when you first started posting. Even though social media is a free […]
[…]well. It looks over elements of your site such as headings, keywords, alt tags, SEO, usability, social media, and more. Once you get your instant review and sign up for the 14 day trial, you can continue to utilize WooRank’s features at the “Pro” level for one website for $49 a month. Hootsuite If your website is already up to snuff, then you’re ready to tackle social media marketing head on. Say you’ve got Facebook, Twitter, and LinkedIn accounts. Now you have to find content for each of these channels, log into each one every day, and post appropriate content […]
[…]that Directs People to Your Website The first way to increase website traffic fast is to build a social media following and send your followers back to your website. If you’re using social media correctly, you should be growing your audience all the time. This is achieved through a combination of posting relevant content, being consistent, and boosting posts on platforms like Facebook. Once you’ve built a following, you can send time-sensitive posts to your existing audience with links back to your website. You should also be doing this regularly, however. If your content only lives in social media, your […]
[…]you need to leverage the technologies that fuel online media like websites, clickable ads, and social media profiles. These include: Search engines Content management systems like WordPress, Joomla!, and Magento Online ad platforms like Google Ads and Facebook Ads Social media platforms like Facebook, Twitter, and LinkedIn Interested in learning more about the differences between traditional marketing and digital marketing? Check out our previous article on this topic: Traditional Marketing vs Digital Marketing: 3 Things to Consider Below we go through the main skill sets you need to master to be effective at the digital marketing fundamentals that matter the […]
[…]Now you need to extend that same experience to your web presence. Your website, mobile app, and social media channels should all provide your customers with a simple, useful way to interact with your business. To help you think about what your web presence should do for your customers, think about what they need and want to do. The following questions will help you: Why do your customers return for repeat business? What specific value do you provide that makes you distinct in your marketplace? What sets you apart from your competition? What are the core values of your brand […]
[…]to Facebook. What makes Instagram so popular? After researching and talking with several mid-sized social media users that have large social media followings, Jayson DeMers of Forbes found that these users liked Instagram because of its functionality, visual nature, and novelty. Since Instagram is a mobile-heavy app, it’s always accessible to users wherever they have an internet connection. Brands are also getting on Instagram in a big way. It’s easy for companies to quickly take a picture on their mobile devices and edit inside the Instagram app itself, or download one of the many Instagram-adjacent apps for further editing tools. […]
[…]which pretty much does everything you could want it to do. Tool #2, Which Helps You Publish to Social Media: HootSuite Publisher and Suggestions Hootsuite is another great, low-cost content marketing tool that enables you to share great content over social media. With its publisher feature, you can queue up posts over major social media outlets like Facebook, Twitter, LinkedIn, and Instagram. You can also create an entire content calendar that tells you when things are posted if you’re running specific campaigns. The free version allows you to manage up to five different social media accounts. The pro version, which is just […]
[…]to be set up correctly in Google My Business, and needs to work well on mobile devices. An A+ Social Media Marketing Game Social media is an oft-misunderstood element of a small business marketing strategy. You may find yourself posting all the time and getting no response. Or you may be getting lots of responses and aren’t sure how to proceed to the next step of connecting with leads. At minimum, your social media strategy should include regular updates that are relevant to your customers, coupons and specials targeted at specific types of consumers, and a plan for following up personally with […]
[…]and shares. In fact, you may have checked out our blog post on this very topic: Non-Profit Social Media Ideas: 3 Organizations Who Are Killing It To help you continue the process, we’ve gathered a few tips for Facebook marketing for non-profits. Read on to help take your Facebook game to the next level. Facebook Marketing Tip #1: Planning Ahead and Creating a Social Media Schedule One of the most important things to develop for your organization is a content strategy. A content strategy template is a single document that contains all the information you need to develop, maintain, and […]
[…]engines index your website content and the way you promote your content Social – Individual social media networks you post content to Email – How you connect with potential, and existing, customers via email Internal – How you use content within your organization, hopefully as part of an overall content strategy Below you’ll find some recommendations for thinking about each of these content channels within your overall content strategy. Channel #1: Web One of the most important channels to consider is your website. Having a robust, well-designed website that showcases essential features is a must for every business. It is […]