Search Results for: ux

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3 Reasons You Should Usability Test Your Business Website

Posted on: July 13, 2016

If you're like the vast majority of business owners, you’ve created a website to help make your business more easily accessible to customers. You may think that it stops there; you have the website, and so your users will just figure it out. However, you website might not be running on all cylinders, and could potentially use some minor (or sometimes major) fixes in order to get your users what they really need to get out of it. This is where usability testing your business website comes into play. In short, usability.gov defines usability testing as “evaluating a product or…

How To Be A Good Client

Posted on: June 1, 2016

There's lots of information everywhere these days about how to be a good consultant. Forbes recommends 6 things every consultant should do. Paul Wells has the number at 8. A simple Google search for the keywords "how to be a good consultant" will reveal many, many more great articles on this topic. And while all this information is valuable and usable by those of us who work as consultants, there is far less information about how to be a good client. So, below we give our own list of 5 things we think every client should do to make your experiences with us consultants…

Building a Startup? Lean UX Is Your Best Friend

Posted on: May 11, 2016

If you're a startup like us, you may struggle with user experience. Some of the questions that may plague you include: How many channels should you use to reach customers? What kinds of experiences do customers expect within those channels? What kinds of experiences do customers expect from the product or service you offer? Below we explore a philosophy we use to answer these questions that every startup should keep in mind: Lean UX. What Is Lean UX? Recently championed by Jeff Gothelf, Lean UX is an approach that tries to move as efficiently as possible through the design process.…

3 Reasons Why UX Matters for Large Organizations

Posted on: April 27, 2016

If you manage, or work for, a large organization, you may find yourself wondering why you should care about user experience. This is particularly the case in industries like education, government, and healthcare that seem to be outside the technology sector of the economy. Sure you have an organizational website, an intranet, and some tools you use for collaboration, but you don't make technology products like software, web applications, and mobile applications. UX isn't as important for your organization as it is for a company that makes those sorts of things, right? In fact, we'd like to claim that UX…

Why Writing Matters for Business

Posted on: April 13, 2016

With the shift to social media as a key platform for building customer relationships, many organizations, from small "solopreneurships" to large-scale corporations, are struggling to communicate effectively across channels. This is as much a technological problem as it is a strategic one: many organizations fail to present effective written communication to all their audiences on a consistent basis. Now more than ever: writing matters for business and a business's ability to write effectively may greatly affect its position in a given market. Below we explain exactly why writing matters for businesses of all shapes and sizes, and also provide 3…

When to Hire a Consultant: Solving Internal Problems Externally

Posted on: April 6, 2016

Many organizations we have worked with over the years as individuals have struggled to understand when to hire a consultant. Business people, in particular, are often loathe to hire an outside consultant as it can make you look weak to management (or so you might think). So how do you know when it's appropriate to try to leverage some outside help to solve a problem? Below are three scenarios when hiring a consultant is probably a good idea. Scenario 1: You Need a Fresh Take on an Old Problem One of the best reasons to hire a consultant is when you have…

Complete Guide to Launching a WordPress Site: Part 3 (Maintenance)

Posted on: March 16, 2016

In Part 1 and Part 2 of our 3-part series on launching a WordPress site, we discussed hosting, basic setup, design, SEO, and overall functionality. In Part 3, we tell you how to maintain your new site post-launch. There are several things you'll want to consider as you continue to grow your website through WordPress, including regular maintenance updates, blogging, keeping content current, and social media. After Launching a WordPress Site: The Honeymoon Period After you first get done launching a WordPress site, if you're anything like us, you may find yourself checking our site over and over to ensure everything…

Complete Guide to Launching a WordPress Site: Part 1 (Setup)

Posted on: March 2, 2016

This is the first post in a three-part series called the Complete Guide to Launching a WordPress Site that will tell you everything you need to know to set up, launch, and maintain a great-looking and high-performing WordPress website. So, you've taken our advice and decided launching a WordPress site for your business's website is the way to go. Great idea! Now you need to be guided through the process of launching a WordPress site. With their famous five-minute installation, WordPress websites are relatively easy to launch... if you know what you're doing by the time you get to that point.…

The Magic a Content Audit Holds for Improving Your Business

Posted on: February 3, 2016

If you're running a business, chances are you struggle with content. Social media content. Webpage content. Internal documentation. Product descriptions on your website. The first step when you're having a hard time with content is to perform what is known as a content audit. A content audit is essentially just an inventory of what's good, bad, and ugly about all your content. What Do You Mean by Content? A lot of clients ask us: "what exactly do you mean by content?" This is a fair question in an age where there are so many different forms of content. There lots…

Do You Own a Website? Here’s What You Need to Know About Site Speed Optimization

Posted on: January 27, 2016

When you launched your website, you likely put a lot of thought into your domain name and site design, but if you ignored your page speed, you’ve made a grave mistake. You need to think about site speed optimization, or tuning up your website to load as fast as possible. Website speed is not only factored into Google’s ranking algorithms, which means you’ll show up higher the search results, but it’s important for user experience as well. When you’re looking to please your site visitors, you’ll want to make sure your pages load fast. Below, I discuss why this factor…