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[…]you’re selling, if you have a web presence, you need to think about user experience (or UX). What Is UX for Small Business? Let’s start with what UX is, as that is a common question we get from clients. One of our favorite definitions is from the folks over at Foolproof, a UX consulting company: Experience Design* is a design practice focused on human outcomes, particularly the level of engagement and satisfaction that the user derives from a product or service and the relevance of the experience to their needs and context. *Note: Experience Design, User Experience Design, and User […]
[…]prospective customers, clients, or donors without even knowing it. How Are Digital Marketing and UX Related? If you’re not familiar with the term UX, it is short for “user experience.” As Foolproof, a UX consulting company puts it: Experience Design* is a design practice focused on human outcomes, particularly the level of engagement and satisfaction that the user derives from a product or service and the relevance of the experience to their needs and context. *Note: Experience Design, User Experience Design, and User Experience are typically synonymous terms. Digital marketing is a term you’re probably more familiar with. It simply refers […]
[…]might also consider checking out these UX-related blogs: Boxes and Arrows Nielsen Norman Group UX Booth UX Magazine UX Matters UX Radio 2) Use UX Tools to Help You With Best Practices Thankfully, there are lots of tools out there for helping you improve the UX of your website. Tools can help provide you with short-term or long-term solutions to UX problems you might be facing. Need help usability testing your business website? There’s now an app for that. The best thing about UX tools is that they’re made by UX designers, AKA the masters of creating the best experiences for users. This […]
[…]Under 35. Originally from Gdansk, Poland, he now resides in Mountain View, California. Prior to UXPin, Marcin was a UX manager at Groupa Nokaut in […]
[…]you do just enough at each stage to attain a minimum viable solution and then move on. How Is Lean UX Different Than Regular UX? We get this question a lot from people in the technology sector. UX is still an emerging field. Do we really need a paradigm shift? According to thought leaders like Jeff we do. As he has famously said, at some point UX became a “deliverables business” in which designers churn out an endless supply of documents, none of which necessarily move the design process forward. A popular website for UX practitioners currently lists 32 distinct UX […]
[…]technology sector as it is for those within that sector. Below we present 3 specific reasons why UX matters for large organizations. Reason 1: Cross-Channel UX or Managing Multiple Points of Contact First off, the larger your organization is, the more points of contact you have with your customer base. Universities around the world now commonly offer entire degree programs online. K-12 schools are flipping the classroom by requiring students to watch video-recorded lectures at home so that they can get help with projects from real, live teachers during class. Local, state, federal, and international governments are increasing the ability of citizens […]
[…]money to actually build and launch your site. Below are some of our favorite prototyping tools. UXPin: UXPin is a very robust tool with a lot of different features for protoptying, including a full design library that contains some really beautiful design elements, like buttons, icons, and even whole website and mobile layouts. Sketch: If you like to draw, Sketch might be for you. It enables you to create from-scratch designs that you can then export to Photoshop or other applications. Photoshop / Pixlr: If you have a graphic design background, you might want to develop a full mockup of your […]
[…]with over the years have come to us with the impression that they don’t have to worry about UX. UX kind of sounds like an esoteric term if you’re not familiar with it. It sounds like something only big technology companies designing customized software need to think about. We often start conversations with clients by explaining that if you have a website, then you have a specific user experience in mind. You want users to click on certain buttons, to read certain information, and to come away from your site with particular notions. If you didn’t design your website, then the […]
[…]marketing firms typically won’t guarantee SEO outcomes, because they’re always in flux. Even if a firm got you the #1 spot in the whole world on Google, for instance, you wouldn’t stay there long without a serious investment of resources. Read more about the differences between local and national SEO: Being the Top Search Result on Google: Local vs National SEO Digital Marketing Myth #2: Social Media Is Free and Easy to Use Social media is a great way to market your business, particularly when you’re trying to create brand recognition. The truth, however, is that platforms like Facebook and […]
[…]users, conducting usability tests and user interviews, and analyzing results. Create an effective UX strategy for assessing your organization’s products and services on an ongoing basis to ensure maximum customer satisfaction. Understand how to analyze different kinds of UX data, from error logs to customer interviews. Develop personas for your users to help your design or documentation team keep them in mind in future product iterations. Sign Up for the Course Today (Space is Limited) Need More Hands-On Help With […]
Not sure how to spot a bad web designer? If you are a non-profit manager or small business owner, you may feel that you’re dependent on the person you just hired to build your website or redesign your old one. You also might feel like it’s difficult to tell the difference between a good web designer and a bad one. Below are 5 warning signs to look for before you sign that contract. Warning Sign #1: Offers to Work Without a Contract The first way to spot a bad web designer is that they frequently “offer” to work without a […]
If you’ve seen recent discussions online about the pros and cons of HTTP vs HTTPS and you host a WordPress website, you might be wondering: do I need to make the switch? The short answer is: yes. Google has begun rewarding websites for making the switch from unencrypted to encrypted addresses. It has also begun to mark websites that accept sensitive information like credit card info, but who don’t have an encrypted address, as potentially dangerous to users. HTTP vs HTTPS: What’s the Difference? When a website serves information to a user using a website address that is HTTP, third parties can […]
Welcome to Part 2 of our series, “The Complete Guide to Content Marketing for Small Business.” To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we’ve decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your “content niche” as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we’ll discuss how to create a sustainable plan for developing, publishing, […]
If you’re interested in content marketing for small business, you may be curious how it’s different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective […]
[…]that could greatly help your website. There are variety of tools and techniques, such as Lean UX, that can help you quickly and efficiently identify problems and work to fix them. Essentially, the mantra of Lean UX is: Design Test Refine Rather than spending months designing, or redesigning, a website, why not test early and often with a handful of users? Testing more often with small groups of users, rather than waiting until you’re close to launch and testing with a whole bunch, can help you spot problems early on and case save you hundreds or thousands of dollars in […]
[…]media marketing). Or it may be more complex like not knowing much about an emerging field (i.e. UX). You won’t have a good experience with any consultant if you’re not clear what you need from them. You bring plenty to the table besides money and time. You bring expertise in your business, which includes expertise in a particular industry. And no one knows everything. Just be clear about what you don’t know so you can find the right person for the job, namely someone who has knowledge that will be useful to you. Find an Appropriate Gap It can also […]
[…]was in the past. Content… Strategy? As group of highly-educated content, marketing, and UX people, some of whom work in higher education, we are often approached by people with questions like: “when did everyone get so bad at writing?” Referencing poor grammar on Facebook and other public appearances of what they consider to be ineffective writing, people often have the perception that everyone is getting worse as writers. In their book Content Strategy for the Web, Kristina Halvorson and Melissa Rach provide a much more logical explanation for this phenomena: While organizations have struggled for decades—centuries, even—to make sense of their […]
[…]that we are often cheaper than hiring a full-time employee. The going rate for a solid, full-time UX designer starts at around about $70,000 per year, for instance, and can easily go as high as $115,000 a year. There’s a reason why people who are really good at solving a specific type of problem are paid so well: they are relatively rare within their specific industries. Recruiting talented full-time employees can also be costly, especially if you’re not sure if your problem is a recurring one or a one-off. If you’re a large organization, you might have priorities that make it […]
In Part 1 and Part 2 of our 3-part series on launching a WordPress site, we discussed hosting, basic setup, design, SEO, and overall functionality. In Part 3, we tell you how to maintain your new site post-launch. There are several things you’ll want to consider as you continue to grow your website through WordPress, including regular maintenance updates, blogging, keeping content current, and social media. After Launching a WordPress Site: The Honeymoon Period After you first get done launching a WordPress site, if you’re anything like us, you may find yourself checking our site over and over to ensure everything […]
This is the first post in a three-part series called the Complete Guide to Launching a WordPress Site that will tell you everything you need to know to set up, launch, and maintain a great-looking and high-performing WordPress website. So, you’ve taken our advice and decided launching a WordPress site for your business’s website is the way to go. Great idea! Now you need to be guided through the process of launching a WordPress site. With their famous five-minute installation, WordPress websites are relatively easy to launch… if you know what you’re doing by the time you get to that point. […]
[…]content. There lots of different definitions for this term in the world of digital marketing and UX. We like to think of content as “useful information that people will see.” Of course, this begs the question: what people? Some people you might want to think about in relation to your content can include: Leads: You want to think about how people who aren’t already customers will encounter your content. What happens when someone lands on your website homepage for the first time? What happens when someone first follows you on Twitter? What will they see and do? Customers: Of course, you […]
When you launched your website, you likely put a lot of thought into your domain name and site design, but if you ignored your page speed, you’ve made a grave mistake. You need to think about site speed optimization, or tuning up your website to load as fast as possible. Website speed is not only factored into Google’s ranking algorithms, which means you’ll show up higher the search results, but it’s important for user experience as well. When you’re looking to please your site visitors, you’ll want to make sure your pages load fast. Below, I discuss why this factor […]
[…]conversion rate can be a bit tricky, but Chris Goward has recently written a great article for UX Magazine in which he lays out the following steps for conversion optimization: Analyze your conversion rate to try to understand what happens when visitors arrive at your site. Do they immediately leave (high bounce rate)? Do they engage with the wrong pages? Hypothesize why your conversion rate is the way it is. Make a statement about what the average visitor does when they get to your site, something like: “when a visitor arrives at my site, they read my blog but don’t sign up […]