[…]marketing firms typically won’t guarantee SEO outcomes, because they’re always in flux. Even if a firm got you the #1 spot in the whole world on Google, for instance, you wouldn’t stay there long without a serious investment of resources. Read more about the differences between local and national SEO: Being the Top Search Result on Google: Local vs National SEO Digital Marketing Myth #2: Social Media Is Free and Easy to Use Social media is a great way to market your business, particularly when you’re trying to create brand recognition. The truth, however, is that platforms like Facebook and […]
[…]users, conducting usability tests and user interviews, and analyzing results. Create an effective UX strategy for assessing your organization’s products and services on an ongoing basis to ensure maximum customer satisfaction. Understand how to analyze different kinds of UX data, from error logs to customer interviews. Develop personas for your users to help your design or documentation team keep them in mind in future product iterations. Sign Up for the Course Today (Space is Limited) Need More Hands-On Help With […]
[…]you’re selling, if you have a web presence, you need to think about user experience (or UX). What Is UX for Small Business? Let’s start with what UX is, as that is a common question we get from clients. One of our favorite definitions is from the folks over at Foolproof, a UX consulting company: Experience Design* is a design practice focused on human outcomes, particularly the level of engagement and satisfaction that the user derives from a product or service and the relevance of the experience to their needs and context. *Note: Experience Design, User Experience Design, and User […]
Not sure how to spot a bad web designer? If you are a non-profit manager or small business owner, you may feel that you’re dependent on the person you just hired to build your website or redesign your old one. You also might feel like it’s difficult to tell the difference between a good web designer and a bad one. Below are 5 warning signs to look for before you sign that contract. Warning Sign #1: Offers to Work Without a Contract The first way to spot a bad web designer is that they frequently “offer” to work without a […]
If you’ve seen recent discussions online about the pros and cons of HTTP vs HTTPS and you host a WordPress website, you might be wondering: do I need to make the switch? The short answer is: yes. Google has begun rewarding websites for making the switch from unencrypted to encrypted addresses. It has also begun to mark websites that accept sensitive information like credit card info, but who don’t have an encrypted address, as potentially dangerous to users. HTTP vs HTTPS: What’s the Difference? When a website serves information to a user using a website address that is HTTP, third parties can […]
[…]prospective customers, clients, or donors without even knowing it. How Are Digital Marketing and UX Related? If you’re not familiar with the term UX, it is short for “user experience.” As Foolproof, a UX consulting company puts it: Experience Design* is a design practice focused on human outcomes, particularly the level of engagement and satisfaction that the user derives from a product or service and the relevance of the experience to their needs and context. *Note: Experience Design, User Experience Design, and User Experience are typically synonymous terms. Digital marketing is a term you’re probably more familiar with. It simply refers […]
Welcome to Part 2 of our series, “The Complete Guide to Content Marketing for Small Business.” To help small business owners learn how to employ content marketing, one of the best methods for attracting new customers online, we’ve decided to create a complete guide for small business owners. In Part 1 of the series, we discussed how to find your “content niche” as a small business or how to find a focus for your content marketing efforts that distinguishes your business as unique and valuable to target customers. In Part 2, we’ll discuss how to create a sustainable plan for developing, publishing, […]