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Top 5 Digital Marketing Myths: Smaller Organizations Beware

Relevance: 38%      Posted on: January 9, 2019

In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a…

3 Reasons You Should Usability Test Your Business Website

Relevance: 37%      Posted on: July 13, 2016

If you're like the vast majority of business owners, you’ve created a website to help make your business more easily accessible to customers. You may think that it stops there; you have the website, and so your users will just figure it out. However, you website might not be running on all cylinders, and could potentially use some minor (or sometimes major) fixes in order to get your users what they really need to get out of it. This is where usability testing your business website comes into play. In short, usability.gov defines usability testing as “evaluating a product or…

3 Tips for Keeping on Top of UX Trends

Relevance: 36%      Posted on: August 17, 2016

Digital technologies change all the time. The websites that were fashionable and user-friendly last year look hopelessly out-of-date this year. If you're a small business owner, you may struggle, as many of us do, to maintain an aesthetically-pleasing website that continues to be relevant. Here's a little secret to make you feel better: everyone does. All kinds of organizations struggle with the pace at which technologies change. Hospitals. Schools. Corporations. Local businesses. Large, multinational businesses. Even experts in technology. Especially them. If you'be been paying attention to any conversation involving digital technology, you've probably heard about this term "UX," short…

Why You Shouldn’t Sign a 12 Month Website Contract

Relevance: 33%      Posted on: June 28, 2017

Signing a 12 month website contract with a digital marketing agency is almost never a good idea. If you're a small business or non-profit, you have probably been offered a "deal" on a website in exchange for signing a 12 month contract with a digital marketing agency. Typically, this contract requires that any changes, redesigns, or updates go through the agency that built your website. Sometimes, the contract also offers a payment plan that allows you to pay for your website over 12 months. Though they may seem like a good idea at first glance, 12 month website contracts lock…

3 Tips for Launching a New Website for Your Small Business or Non-Profit

Relevance: 32%      Posted on: December 7, 2016

Launching a new website for your small business or non-profit can be stressful. Whether the new site is a redesign of your existing website or a completely new website, there are a lot of decisions to make. In no particular order, these decisions include: Logo: Do you want a new logo for your new website? How will this affect your branding in other places (i.e. signs, brochures, business cards, stationary, digital displays in your office, etc.)? Color Scheme: Any competent designer can help you brand your website effectively by using an appropriate color scheme, but what do you want this…

28 Things You Should Know Before Using WordPress

Relevance: 30%      Posted on: November 30, 2016

Non-profits and small businesses need to make smart financial decisions. This starts with your website. A from-scratch website can cost thousands of dollars and can take dozens of hours to build. You're much better off having your designer work from a content management system (CMS) such as WordPress, Joomla!, or Magento. And with so many blogs and websites using content management systems for web publishing, the market for free content management systems is constantly growing and improving. The popular open-source blogging platform WordPress is the leader in this market as it currently holds 59.3% of market share. If you're considering…

3 Great Email Newsletter Tools for Small Businesses

Relevance: 29%      Posted on: September 26, 2018

Email newsletter tools for small businesses seem to be a dime a dozen these days. Everywhere you look there's a new one. If you're a small business owner or work at a small business, you might be considering sending newsletters out to your current or potential customers and clients, but how do you get started? You may have even checked out our previous blog post that discussed how MailChimp's services could help you with your email marketing efforts. To help you get going with your email marketing efforts, below we review 3 email newsletter tools for small businesses: MailChimp, Venngage,…

The Complete Guide to Content Marketing for Small Business, Part 1: Finding Your Niche

Relevance: 28%      Posted on: August 31, 2016

If you're interested in content marketing for small business, you may be curious how it's different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective…

Engage! The Importance of Using Calls to Action (CTAs) on Your Website

Relevance: 24%      Posted on: January 24, 2018

Websites can be powerful marketing tools: they can convert visitors into customers or donors. To do so, you need to include calls to action (CTAs) that guide your visitors. It is not enough anymore to simply create a website and wait for the magic to happen. If you build a website without a strategy, you may convert a few visitors into customers. But if you want your website to be a tool for customer or donor engagement, you need to strategically employ calls to action in your website design and content. What Are Calls to Action? A call to action is…

3 Ways Small Businesses Get Better Google Reviews

Relevance: 24%      Posted on: February 6, 2019

We often get asked how small businesses get better Google reviews. If you own a small business, chances are you've attracted a negative review or two. This review may have resulted from a mistake on your part or it could just be from an unreasonable customer. Either way: you need a plan in place to deal with negative reviews and to get more positive ones. Below are three ways clients we've worked with have gotten better Google Reviews. Way #1 That Small Businesses Get Better Google Reviews: Investigate the Source of Negative Reviews and Respond to Them The first way small businesses…