Search Results for: web design

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Do You Own a Website? Here’s What You Need to Know About Site Speed Optimization

Relevance: 24%      Posted on: January 27, 2016

When you launched your website, you likely put a lot of thought into your domain name and site design, but if you ignored your page speed, you’ve made a grave mistake. You need to think about site speed optimization, or tuning up your website to load as fast as possible. Website speed is not only factored into Google’s ranking algorithms, which means you’ll show up higher the search results, but it’s important for user experience as well. When you’re looking to please your site visitors, you’ll want to make sure your pages load fast. Below, I discuss why this factor…

25+ Common SEO Mistakes Small Businesses Make

Relevance: 23%      Posted on: May 16, 2018

If you're a small business owner, you may know that optimizing your website for search engines is a proven method through which you can improve your site's ranking in search engine results. Implementing the best SEO practices on your website can help increase brand visibility and improve organic traffic to your website. However, the reverse of this is also true: if you have implemented redundant SEO practices then it could result in issues like a higher bounce rate, low click-through-rate, and decrease in ranking. Avoid these common SEO mistakes if you want to improve the search presence of your website. Redundant SEO…

3 Tips for Running Small Business Email Marketing Campaigns

Relevance: 20%      Posted on: February 7, 2018

If you own a business and want to retain customers, you need to employ effective small business email marketing. Consumers want to be empowered to choose how they will interact with businesses that interest them and that they find to be worthwhile. Email marketing can be used to gain and retain loyalty amongst your customers. It’s important to start an email marketing campaign ethically and responsibly, however. Instead of paying for consumer information (such as names and emails), your business needs to entice customers to sign up for your newsletter. You need coax them to sign up while they are…

4 Myths About Industry-Specific Digital Marketing Solutions

Relevance: 20%      Posted on: September 5, 2018

Industry-specific digital marketing solutions are often touted by their sellers as tailored to the needs of a particular industry. Over the years, we've seen them crop up in healthcare, education, massage/wellness, realty, and the non-profit sector. Sometimes, these solutions provide a necessary stopgap for clients who need additional functionality from their website. Quite often, however, these tools end up being more trouble than they're worth. Below we talk about the biggest myths we've seen with these solutions and what to ask before you buy. Myth #1: Industry-Specific Digital Marketing Solutions Are Cheaper Than Building a Website Solutions like these are often…

5 Great Calls to Action for Small Businesses

Relevance: 20%      Posted on: August 22, 2018

In a crowded marketplace, it’s difficult for small businesses to get the attention that they deserve. Potential customers are inundated with advertisements on TV, radio and even at the gas station pump. Given the tendency of potential customers to tune out when they encounter advertising, it makes sense to draw them in using interactive online advertising. However, it is not enough to simply create online advertisements; small businesses must create compelling Calls to Action (CTAs) that engage potential customers. Here are 3 great calls to action for small businesses that you can use to attract potential customers. What's A Call…

Learn Usability: Online Class for the Society for Technical Communication

Relevance: 20%      Posted on: September 18, 2018

Looking to learn usability? Is your organization struggling to create usable websites, documentation, or applications? Are you getting a lot of customer complaints about your products or services and you’re not sure where to start? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication starting July 10th, 2018 entitled "Usability 101: What Every Organization Needs to Know." Why You Should Learn Usability Usability is still one of the main factors in customer retention, customer acquisition, and customer satisfaction. Many modern-day consumers won't buy from a poorly designed website. Follow-up content such as user documentation,…

How to Maintain a WordPress Website: A Step-by-Step Guide

Relevance: 19%      Posted on: July 12, 2017

Are you a business owner or non-profit manager looking for tips on how to maintain a WordPress website? In this post, we will take a look at the website maintenance best practices you should implement on your WordPress website in order to improve its performance and functionality. Implementing the following tips can help you achieve higher ranking in search results and increased website traffic. Following these tips will also help make your site more friendly to both website visitors and the robots that run search engines. How to Maintain a WordPress Website: The 6 Essential Steps There are lots of things…

What Features Should You Have on a Non-Profit Website?

Relevance: 18%      Posted on: November 2, 2016

Being a non-profit organization brings with it some special circumstances that are different from those of commercial businesses. The same goes for designing a website for a non-profit. In particular, there are four features any good non-profit website needs: A Donate Button A News Section or Blog A Description of Programs A Description of Volunteer Opportunities Why These Four? More often than not, users accessing a non-profit website will want to help the organization. Through donations, keeping up with the organization’s recent news, reading about programs that the non-profit runs, and considering volunteer opportunities, visitors to the site can immediately see…

What Features Should You Have on a Small Business Website?

Relevance: 17%      Posted on: November 16, 2016

As small business owners ourselves, we know figuring out what features you need on your small business website can be challenging. Do you need a blog? Mobile responsiveness? Deals? Coupons? The answer to these questions, of course, is: yes, maybe, or no depending on the nature of your business and your available budget. We'd say there are four features any good small business website needs, however: An About Us Section A News Section or Blog A Description of Available Services Optimization for Mobile Devices Why These Four? Users accessing a small business website will either be returning customers or potential future customers. You…

The 7 Best Free WordPress Themes for Small Businesses

Relevance: 16%      Posted on: February 24, 2016

Many businesses struggle to maintain a high-quality website. There can be many reasons for this, but the most common problem we see with our clients is when someone else builds a website for them and the client struggles to update their own content. Sometimes nefarious web designers will even lock clients out of their own website in order to charge them per hour for updating content. To help clients get out of this content trap, we recommend WordPress. WordPress is a content management system (CMS) that allows you to build a range of websites, from simple blogs to full-blown e-commerce…