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How to Choose a Web Design Company for Your Small Business Or Non-Profit

Relevance: 100%      Posted on: November 23, 2016

If you're not in the web design industry, it can be difficult to know how to choose a web design company for your small business or non-profit. There are lots of businesses out there who make a lot of promises when it comes to web design: guaranteed visitors, mobile responsiveness, sites that never need to be updated, etc. The truth is that buying a website is a lot like buying a car: some cars are great and are exactly as-advertised. Some are pretty good, but are overpriced and not worth your money. And others are downright lemons. Some Other Questions You…

3 Reasons Why You Shouldn’t Design Your Own Website

Relevance: 86%      Posted on: May 17, 2017

Before you design your own website, consider what is best for your business or non-profit. Do you have the time, expertise, and resources to do a good job? Do you know best practices for mobile-ready web design in a world where smartphone usage is currently higher than 75%? Do you have the necessary skills to maintain your website after you build it? If you answered no to one or more of these questions, you should read this post before you make the decision to design your own website. You owe it to yourself to know what you're getting into before…

3 Steps for Logo Design That Works

Relevance: 79%      Posted on: March 30, 2016

Logo design is often neglected when creating a company's brand. But this is a paramount step that should follow the selection of colors for a brand, and should reflect the business's main activities.  A business's logo has a strong impact on its audience. A high-quality logo increases brand awareness, attracts new customers, and helps the company profit. Logo design that works can attract customers. When it doesn't work it can scare them away. So, the question is not whether you have to design a logo but in what way you have to do it. There are three stages of logo…

The 6 Biggest Web Design Mistakes Small Businesses Make

Relevance: 75%      Posted on: February 28, 2018

You’ve built a website that represents your business well. You took pictures. You created content for multiple pages. You purchased a domain and server space. You made your website live. So, why aren’t you getting the customer response you expected? You might have fallen prey to common web design mistakes that small businesses make. Even a few of these mistakes can drive all but the most loyal customers away. Web Design Mistake #1: Slow Loading Website With the advent of high-speed Internet, customers are no longer patient about waiting for webpages to load. Most customers will wait no longer than…

The 6 Biggest Web Design Mistakes Non-Profits Make

Relevance: 71%      Posted on: March 14, 2018

With a singular dream, conviction, and continual hard work, your nonprofit has made the journey from concept to reality. Every day your organization strives to live out its mission and vision while constantly trying to cultivate support. Your website can be a powerful tool to brand your organization and to cultivate the donors and volunteers that you need to sustain and grow. Unfortunately, your website can also drive away the support your organization needs if is not carefully crafted and maintained. Below are some of the biggest web design mistakes non-profits make and how you can avoid them. Web Design…

UX for Small Business: 3 Tips for Digital Success

Relevance: 67%      Posted on: February 14, 2018

If you run a small business with any kind of digital presence, you need to think about UX for small business. If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you're selling, if you have a web presence, you need to think about user experience (or UX). What Is…

How to Spot a Bad Web Designer: 5 Warning Signs

Relevance: 65%      Posted on: May 24, 2017

Not sure how to spot a bad web designer? If you are a non-profit manager or small business owner, you may feel that you're dependent on the person you just hired to build your website or redesign your old one. You also might feel like it's difficult to tell the difference between a good web designer and a bad one. Below are 5 warning signs to look for before you sign that contract. Warning Sign #1: Offers to Work Without a Contract The first way to spot a bad web designer is that they frequently "offer" to work without a…

Website Redesigns: What to Do if You’re Not Happy With Your Website

Relevance: 58%      Posted on: August 2, 2017

If you're unhappy with your current website, chances are you're considering a website redesign. You may have really liked your website when it was launched, but now it feels dated. Maybe you never really got the design you were looking for. Or maybe you're having a hard time maintaining your website because the technology it runs on is confusing or not very usable. Before you launch a website redesign process, however, there are several things you should consider. When to Consider a Website Redesign In general, you should seriously consider a website redesign if any of the following is true:…

3 Tips for Running Non-Profit Email Marketing Campaigns

Relevance: 54%      Posted on: January 31, 2018

Non-profit email marketing can be deceptively difficult. You’ve got a mission. You’ve got a list of names and email addresses of those who have supported your organization with their time, labor, and financial contributions. How will you mobilize that list of emails to mobilize further support for your organization? Don’t be quick to think that simply having an email marketing service with a pretty design is all that you need to garner support. There is no denying that design can powerfully impact your messages to your supporters. Design can enhance your message by drawing attention to it. However, it is…

5 Website Must-Have Features for Small Businesses and Non-Profits

Relevance: 53%      Posted on: May 31, 2017

Website must-have features come and go. What is essential one year may be ineffective the next. If you are a non-profit manager or small business owner looking to build a website, or improve your current one, you may find yourself lost in the jargon of web design. Responsive? Single-page? CMS? Custom? Before you go chasing trends, read below to discover the 5 website must-have features that just about every organization needs. Won't This List of 'Website Must-Have Features' Be Outdated as Soon as It's Published? It's true that web design trends change on an almost daily basis, but when you're running…

3 Quick Usability Tests for Your Small Business or Non-Profit Website

Relevance: 50%      Posted on: May 29, 2019

Usability can be thought of as how easy it is for the users of your website to navigate and utilize the functions of your site. In order to improve your website’s usability, it’s important to conduct some quick usability tests to identify any issues customer or donors may be experiencing when they visit your site. Below are our 3 favorite quick usability tests for you to try out. Test #1: Conducting a Moderated Usability Test Although there are many ways to usability test a website, one of the most tried and true methods is conducting a moderated usability test. To…

UX and Product Management: An Interview With Marcin Treder, CEO of UXPin

Relevance: 49%      Posted on: August 3, 2016

Recently, we had the pleasure of talking with Marcin Treder, designer, psychologist, and CEO of UXPin. We asked him about the relationship between UX and product management and how UXPin is changing the industry. CONTENT GARDEN: We're big fans of UXPin at Content Garden, but for folks that may not be familiar with it, can you give us a brief rundown of what UXPin is and what it does? What kinds of problems can UXPin solve? MARCIN: UXPin is the product design platform helping companies build great digital products together. From the early wireframes, through prototypes to final mockups, we provide…

The Sharpest Tool For Businesses Is a UX Toolkit

Relevance: 48%      Posted on: January 13, 2016

If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those expectations are met determines whether they interact with you, become leads, or eventually become customers. This means that, regardless of the type of product or service you're selling, if you have a web presence, you need to think about user experience (or UX). What a UX Toolkit Is and Why You Need One Let's start with what UX is, as that is a common question we…

3 Tips for Building a Non-Profit Website

Relevance: 46%      Posted on: October 25, 2017

Building a non-profit website is difficult for many organizations. Whether you're working with a non-profit as a volunteer or are a staff member or non-profit director, it can be difficult to find the resources necessary to develop a great website. At the same time, building a non-profit website that is effective, looks good, and provides visitors with relevant features is absolutely essential if you want your non-profit to be successful. That being said, a lot of the advice we gave for building a small business website will apply to building a non-profit website as well. There is some advice we have that is…

Building a Startup? Lean UX Is Your Best Friend

Relevance: 45%      Posted on: May 11, 2016

If you're a startup like us, you may struggle with user experience. Some of the questions that may plague you include: How many channels should you use to reach customers? What kinds of experiences do customers expect within those channels? What kinds of experiences do customers expect from the product or service you offer? Below we explore a philosophy we use to answer these questions that every startup should keep in mind: Lean UX. What Is Lean UX? Recently championed by Jeff Gothelf, Lean UX is an approach that tries to move as efficiently as possible through the design process.…

How Not to Get Locked Out of Your Own Website

Relevance: 45%      Posted on: January 18, 2017

Are you locked out of your own website? Did you sign a contract without really reading it and now you have to spend a fortune just to update your website? Did you pay for a website to be built and now it hasn't been updated in forever? Were you unaware you could be locked out of your own website? We are continually surprised by how many referral clients we get who have been locked out of their own website by another digital firm. Our first work for them typically involves digging them out of the contract they signed that granted…

3 Tips for Building a Small Business Website

Relevance: 44%      Posted on: October 18, 2017

If you're in the process of building a small business website, or have built one in the past, you know there are a lot of options available. Everywhere you go online these days there seem to be new tools available for building websites for little to no cost. You may also be wondering what option is best for your business. When clients ask us this question, we typically ask them about their goals and help them develop a website that will help them accomplish those goals. Not all website solutions are created equal, you see, and it's essential to find…

3 Ways Digital Marketing and UX Support Each Other

Relevance: 43%      Posted on: February 1, 2017

Digital marketing and UX support each other if each is used properly to further your business goals. As we mentioned in an article for Salesforce, when you are marketing your organization online, it's essential to think about how people will encounter that marketing. How will they use it? What will it look like on their screen? What will make them more likely to click, subscribe, or make a purchase? These are basic questions to consider when you're marketing, but they become especially important to think about when marketing online. If the experience your website provides to users contradicts your overall…

A 4-Step Website Audit Checklist for Small Businesses and Non-Profits

Relevance: 43%      Posted on: May 8, 2019

You may have scoured the internet for a website audit checklist to help you optimize your site. As a business owner or non-profit manager, your website is one of the fundamental ways that you advertise to consumers. When a potential customer or donor wants to learn more about you, the first place they will look is your website. When a current customer decides to place another order or a donor decides to give a gift, they want to use ecommerce so it will be fast and easy. If properly optimized, your business or non-profit website can serve your organization in…

Top UX Tools of the Trade: Prototyping, Usability, and Content Management

Relevance: 41%      Posted on: January 20, 2016

In a previous post, I described why UX is essential to think about for any business who has a web presence. In this follow-up post, I'll talk about some of the best, and most affordable, UX tools of the trade for helping you assess and grow that web presence. What UX Tools of the Trade Look Like for the Average Business: Prototyping, Usability, and Content Management If you're reading this and you're not sure what UX is, read my previous post where I define it. Essentially, the average business needs to think about three regular activities that involve UX: prototyping, usability,…