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If you’re not in the web design industry, it can be difficult to know how to choose a web design company for your small business or non-profit. There are lots of businesses out there who make a lot of promises when it comes to web design: guaranteed visitors, mobile responsiveness, sites that never need to be updated, etc. The truth is that buying a website is a lot like buying a car: some cars are great and are exactly as-advertised. Some are pretty good, but are overpriced and not worth your money. And others are downright lemons. Some Other Questions You […]
[…]your old one. You also might feel like it’s difficult to tell the difference between a good web designer and a bad one. Below are 5 warning signs to look for before you sign that contract. Warning Sign #1: Offers to Work Without a Contract The first way to spot a bad web designer is that they frequently “offer” to work without a contract. This may seem like a benefit to you, the customer. No red tape. No worries about them overcharging you. Room to haggle if you see the need. The problem is: working with a web designer without a […]
[…]why aren’t you getting the customer response you expected? You might have fallen prey to common web design mistakes that small businesses make. Even a few of these mistakes can drive all but the most loyal customers away. Web Design Mistake #1: Slow Loading Website With the advent of high-speed Internet, customers are no longer patient about waiting for webpages to load. Most customers will wait no longer than 3 to 5 seconds. There are several possible reasons that your website may be loading slowly: Your server is not fast enough You’re not using the latest version of your CMS […]
[…]all you need to communicate in order for them to know what to create for your organization. When a web designer hears you use the term “wow factor,” it is akin to hearing you say you want that “je ne SAIS QUOI”—which is French for “I do not know what.” What is a wow factor for one client can be entirely unimpressive to another client. Web design firms can’t read their clients’ minds. But they can communicate with you to help understand what is a “wow factor” for you and your organization. Before you end your relationship with a web […]
[…]your organization needs if is not carefully crafted and maintained. Below are some of the biggest web design mistakes non-profits make and how you can avoid them. Web Design Mistake #1: Vague Mission Statements Your supporters want to know what your organization does and what your organization aspires to accomplish. A clear mission statement provides details about what your organization is currently doing to address a pressing social problem. For example, your organization’s mission statement might be: We provide lunch and dinner to hungry, homeless Washington, D.C. community members 7 days a week. Your mission statement should also tell supporters […]
[…]does? Once you’ve reflected on what makes you a successful business, you’re ready to design a web presence that builds on that success. UX for Small Business Tip #2: Design for Core Interactions Once you’ve zeroed in on what makes your brand unique, you need to think about how you want to interact with your customers online. Try to identify all the tasks customers should be able to accomplish through your website, mobile app, and/or social media channels. Make a list and describe what you’d like your customers to be able to do. Then identify which tasks fit with which element […]
[…]the time, expertise, and resources to do a good job? Do you know best practices for mobile-ready web design in a world where smartphone usage is currently higher than 75%? Do you have the necessary skills to maintain your website after you build it? If you answered no to one or more of these questions, you should read this post before you make the decision to design your own website. You owe it to yourself to know what you’re getting into before you get started on a DIY web design project. But Don’t Sites Like Wix and WordPress Make It […]
[…]non-profit to be successful. Tip #1 for Building a Non-Profit Website: Work With Established Web Designers Only Something we have seen far too many times is non-profits who choose to work with less established web designers, such as students or volunteers, and who end up getting taken for a ride. In fact, most of the referrals we get for non-profits are from organizations who have had a bad experience with another web designer. Why is this? As non-profits often suffer from a lack of resources, especially when first starting out, it can be tempting to work with someone who offers […]
[…]and non-profit managers get locked out of their own websites: They sign a service contract with a web designer that forces them to pay for each revision to their website They don’t learn the necessary skills to maintain their own website, and are unable to update it themselves There are two primary technologies used for building websites. A Content Management System (CMS) is a software program like WordPress, Joomla!, or Magento that makes building and maintaining websites easier and cheaper. These software programs run on web standard languages like HTML, CSS, and JavaScript. Sometimes web designers will simply build you a static […]
[…]to build a website, or improve your current one, you may find yourself lost in the jargon of web design. Responsive? Single-page? CMS? Custom? Before you go chasing trends, read below to discover the 5 website must-have features that just about every organization needs. Won’t This List of ‘Website Must-Have Features’ Be Outdated as Soon as It’s Published? It’s true that web design trends change on an almost daily basis, but when you’re running a smaller organization, you don’t necessarily need to stay on top of every hot new design trend out there. What you need is a reliable, well-designed website […]