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4 Myths About Industry-Specific Digital Marketing Solutions

Relevance: 70%      Posted on: September 5, 2018

Industry-specific digital marketing solutions are often touted by their sellers as tailored to the needs of a particular industry. Over the years, we've seen them crop up in healthcare, education, massage/wellness, realty, and the non-profit sector. Sometimes, these solutions provide a necessary stopgap for clients who need additional functionality from their website. Quite often, however, these tools end up being more trouble than they're worth. Below we talk about the biggest myths we've seen with these solutions and what to ask before you buy. Myth #1: Industry-Specific Digital Marketing Solutions Are Cheaper Than Building a Website Solutions like these are often…

Do I Need HTTPS For My Website? The Lasting Impacts of Security-ageddon

Relevance: 65%      Posted on: August 9, 2017

'Do I need HTTPS for my website?' is a question we've gotten a lot since Google declared 2/3 of websites to be insecure in January of 2017. Not since "mobile-ageddon" has Google penalized so many websites in one fell swoop. During mobile-ageddon, Google started penalizing websites if they weren't mobile-responsive. Now, Google is doing the same thing with security. In January of 2017, they declared any website that isn't using the HTTPS protocol "insecure," and started penalizing certain types of insecure websites in search rankings. Do I Need HTTPS For My Website? Yes, You Probably Do If you're still on…

3 Tips for Setting Up Your Small Business Website for Success

Relevance: 51%      Posted on: July 26, 2017

Your small business website is one of your most valuable business assets. It is probably the first thing new customers will see before they even visit your store. Consumers will make judgments about your business based on your website, both consciously and unconsciously. If you are doing e-commerce, the experience people have while shopping on your website will likely determine if they buy from you again in the future. Are you setting up your small business website for success? Or are you building a website that will chase consumers away from your business? What Are Best Practices for Small Business…

3 Tips for Building a Small Business Website

Relevance: 47%      Posted on: October 18, 2017

If you're in the process of building a small business website, or have built one in the past, you know there are a lot of options available. Everywhere you go online these days there seem to be new tools available for building websites for little to no cost. You may also be wondering what option is best for your business. When clients ask us this question, we typically ask them about their goals and help them develop a website that will help them accomplish those goals. Not all website solutions are created equal, you see, and it's essential to find…

CMS SEO Comparison: Is Your CMS Hurting Your SEO? [Infographic]

Relevance: 47%      Posted on: August 29, 2018

If you're a small business owner or non-profit manager with a website, you are probably using a CMS to run that website. CMSs help website owners to easily update their website and keep it looking sharp without having to know how to code. If you care about SEO, however, you should know that not all CMSs are created equal. And if you haven't done a CMS SEO comparison, your CMS may be hurting your SEO without you even knowing about it. What's a CMS? A Content Management System or CMS is simply a tool for managing all the content within a website.…

3 Reasons Why You Shouldn’t Design Your Own Website

Relevance: 43%      Posted on: May 17, 2017

Before you design your own website, consider what is best for your business or non-profit. Do you have the time, expertise, and resources to do a good job? Do you know best practices for mobile-ready web design in a world where smartphone usage is currently higher than 75%? Do you have the necessary skills to maintain your website after you build it? If you answered no to one or more of these questions, you should read this post before you make the decision to design your own website. You owe it to yourself to know what you're getting into before…

Top UX Tools of the Trade: Prototyping, Usability, and Content Management

Relevance: 43%      Posted on: January 20, 2016

In a previous post, I described why UX is essential to think about for any business who has a web presence. In this follow-up post, I'll talk about some of the best, and most affordable, UX tools of the trade for helping you assess and grow that web presence. What UX Tools of the Trade Look Like for the Average Business: Prototyping, Usability, and Content Management If you're reading this and you're not sure what UX is, read my previous post where I define it. Essentially, the average business needs to think about three regular activities that involve UX: prototyping, usability,…

How Not to Get Locked Out of Your Own Website

Relevance: 39%      Posted on: January 18, 2017

Are you locked out of your own website? Did you sign a contract without really reading it and now you have to spend a fortune just to update your website? Did you pay for a website to be built and now it hasn't been updated in forever? Were you unaware you could be locked out of your own website? We are continually surprised by how many referral clients we get who have been locked out of their own website by another digital firm. Our first work for them typically involves digging them out of the contract they signed that granted…

AdWords vs AdWords Express: What Small Businesses Should Know

Relevance: 37%      Posted on: May 4, 2016

If you're a small business looking to advertise on Google, you may be considering AdWords vs AdWords Express. Google ads can be a great way to drive traffic to your website. They display next to search results related to keywords that you set up ahead of time. You might also be aware that Google recently rolled out a new version of Google AdWords, the system by which you run ads on Google, called AdWords Express. Though definitely easier to use than AdWords, AdWords Express takes some important choices out of your hands that you might not be aware of. Below…

The 6 Biggest Web Design Mistakes Small Businesses Make

Relevance: 34%      Posted on: February 28, 2018

You’ve built a website that represents your business well. You took pictures. You created content for multiple pages. You purchased a domain and server space. You made your website live. So, why aren’t you getting the customer response you expected? You might have fallen prey to common web design mistakes that small businesses make. Even a few of these mistakes can drive all but the most loyal customers away. Web Design Mistake #1: Slow Loading Website With the advent of high-speed Internet, customers are no longer patient about waiting for webpages to load. Most customers will wait no longer than…