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5 Blogging Tips and Tricks for Small Businesses and Non-Profits

Relevance: 32%      Posted on: January 30, 2019

Writing a blog is a great way to advertise your business or non-profit. Industry-specific blog posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate a following for your business, try these blogging tips and tricks we use with our clients and on our own blog. Blogging Tip #1: Target Your Audience Your primary audience for your blog should be potential customers or donors. Remember that your goal in writing…

Do You Own a Website? Here’s What You Need to Know About Site Speed Optimization

Relevance: 31%      Posted on: January 27, 2016

When you launched your website, you likely put a lot of thought into your domain name and site design, but if you ignored your page speed, you’ve made a grave mistake. You need to think about site speed optimization, or tuning up your website to load as fast as possible. Website speed is not only factored into Google’s ranking algorithms, which means you’ll show up higher the search results, but it’s important for user experience as well. When you’re looking to please your site visitors, you’ll want to make sure your pages load fast. Below, I discuss why this factor…

3 Tips for Keeping on Top of SEO Trends

Relevance: 27%      Posted on: April 26, 2017

SEO trends change constantly. Whether you're a small business owner, a non-profit manager, or a member of a team within a large business, it can be difficult to stay on top of best practices. Search engines are constantly updating the rules they use to prioritize search results for users. Website technologies constantly change, as well, but not always in ways that favor SEO. What is effective one year might kill your rankings next year. How do you keep track of it all? The Necessity of Staying on Top of SEO Trends Though difficult to do, staying on top of SEO trends is…

3 Tips for Launching a New Website for Your Small Business or Non-Profit

Relevance: 25%      Posted on: December 7, 2016

Launching a new website for your small business or non-profit can be stressful. Whether the new site is a redesign of your existing website or a completely new website, there are a lot of decisions to make. In no particular order, these decisions include: Logo: Do you want a new logo for your new website? How will this affect your branding in other places (i.e. signs, brochures, business cards, stationary, digital displays in your office, etc.)? Color Scheme: Any competent designer can help you brand your website effectively by using an appropriate color scheme, but what do you want this…

21 Signs You Need to Switch Your Website Hosting Provider

Relevance: 25%      Posted on: February 21, 2018

While maintaining a website has become easier, thanks to the awesome CMS WordPress, ensuring that said website functions smoothly at all times is equally important and this is where choosing a reliable website hosting provider becomes crucial. A website host plays an important role when it comes to website security, speed and download time. It also makes your task of incorporating new technological features seamless. Thus, as one of the major investments in the online face of your business, you need to ensure that the website hosting company that you have chosen is able to provide you with all the…

3 Quick Usability Tests for Your Small Business or Non-Profit Website

Relevance: 23%      Posted on: May 29, 2019

Usability can be thought of as how easy it is for the users of your website to navigate and utilize the functions of your site. In order to improve your website’s usability, it’s important to conduct some quick usability tests to identify any issues customer or donors may be experiencing when they visit your site. Below are our 3 favorite quick usability tests for you to try out. Test #1: Conducting a Moderated Usability Test Although there are many ways to usability test a website, one of the most tried and true methods is conducting a moderated usability test. To…

What Features Should You Have on a Non-Profit Website?

Relevance: 20%      Posted on: November 2, 2016

Being a non-profit organization brings with it some special circumstances that are different from those of commercial businesses. The same goes for designing a website for a non-profit. In particular, there are four features any good non-profit website needs: A Donate Button A News Section or Blog A Description of Programs A Description of Volunteer Opportunities Why These Four? More often than not, users accessing a non-profit website will want to help the organization. Through donations, keeping up with the organization’s recent news, reading about programs that the non-profit runs, and considering volunteer opportunities, visitors to the site can immediately see…

How to Choose a Web Design Company for Your Small Business Or Non-Profit

Relevance: 20%      Posted on: November 23, 2016

If you're not in the web design industry, it can be difficult to know how to choose a web design company for your small business or non-profit. There are lots of businesses out there who make a lot of promises when it comes to web design: guaranteed visitors, mobile responsiveness, sites that never need to be updated, etc. The truth is that buying a website is a lot like buying a car: some cars are great and are exactly as-advertised. Some are pretty good, but are overpriced and not worth your money. And others are downright lemons. Some Other Questions You…

3 Things That Can Go Wrong With Your Website Migration Process

Relevance: 20%      Posted on: May 3, 2017

A website migration process can be needed if you're moving your website to a new domain, a new hosting provider, a new content management system (CMS), or if you're doing a complete redesign. If you are a small business owner or non-profit manager, however, you may find yourself confused by the various options available to you. Should you build a new website from scratch? Change your hosting? Change your domain? Change to a new CMS? In this post, we help you take some of the guesswork out of your website migration process. What Does Your Average Website Migration Process Look…

5 Website Must-Have Features for Small Businesses and Non-Profits

Relevance: 20%      Posted on: May 31, 2017

Website must-have features come and go. What is essential one year may be ineffective the next. If you are a non-profit manager or small business owner looking to build a website, or improve your current one, you may find yourself lost in the jargon of web design. Responsive? Single-page? CMS? Custom? Before you go chasing trends, read below to discover the 5 website must-have features that just about every organization needs. Won't This List of 'Website Must-Have Features' Be Outdated as Soon as It's Published? It's true that web design trends change on an almost daily basis, but when you're running…