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[…]billion. This means that page views almost doubled in just three years. Top Themes and Plugins on WordPress WordPress offers thousands of free themes and plugins. Themes control the overall look and feel of your website. Plugins offer new functions to your website, such as enabling you to make custom buttons or telling you if you have broken links. The most popular free plugins are Regenerate Thumbnail, Akismet, Woo Commerce, Yoast SEO and Hello Dolly. The top free themes include Responsive, Customizr, Zerif Lite, Vantage and Hueman. As for the best-sellers, the most popular premium plugins are Visual Composer, Slider […]
[…]secure WordPress website possible does require a lot of expertise, there are methods of keeping WordPress secure that anyone can employ. Do I Really Need to Worry About Keeping WordPress Secure? Occasionally, we get asked this question by a client and our answer is always: are you comfortable with someone taking over your website or potentially making off with all the data it contains? WordPress websites are a prime target for hackers looking for financial information or any other kind of information they can exploit for personal gain. This is simply because WordPress is such a popular platform. Any time […]
[…]websites. Need More Help With WordPress? Also, check out our comprehensive list of all things WordPress: The Definitive Guide to Definitive WordPress […]
[…]from the full GA dashboard every time you log in to your dashboard. Step 12 of Launching a WordPress Site: Install and Activate Jetpack by WordPress.com A few years back, people who preferred to install WordPress on their own custom domain were forced to missed out on some of the functionality from the WordPress.com side of things. This included a powerful plugin set called Jetpack. Jetpack enables you to do lots of things, from automatically sharing all your new blog posts on social media to allowing users to subscribe to your blog. It’s a great plugin for just about anyone and it’s now […]
[…]to install all available updates in order to prevent hack attempts. You should also eliminate any WordPress plugins and themes you’re not using in order to optimize your WordPress database. Step 2: Monitor your site’s page speed and fix loading issues in order to enhance the experience website visitors have when they arrive at your site. There’s nothing worse than arriving at an organization’s website to find broken images, outdated links, and slow-loading pages. You should also delete all spam comments and clear out redundant media files to improve the site’s speed. Step 3: Set up automatic backups so that if your website should […]
[…]the simplest possible, natural-language keyword string you can: instead of “how to optimize WordPress for SEO,” use “WordPress SEO” or “Optimize WordPress for SEO.” Avoid single-word keywords: “SEO” is going to be ridiculously competitive when compared to “WordPress SEO” or “SEO for WordPress.” Avoid using the same keyword twice. Next, publish a new blog post to your website at least once per week with a new keyword in the title, meta-description, and content of your post. Way #3: Create Root Pages and Link Your Posts Back to Them Instead of publishing multiple blog posts with the same keyword, which can […]
[…]a website using HTTPS. It simply is harder to do so. How Do I Get an HTTPS Website Address for My WordPress Website? Tune in next week for a follow-up post about how to secure your WordPress website with tips culled directly from our recent experience securing several client websites and our own website. Are You a Non-Proft or Small Business That Needs Help With Converting Your Website to […]
[…]main things you need to know to keep your WordPress site running smoothly. Step 15 of Launching a WordPress Site: Regular Maintenance Updates WordPress has 3 kinds of updates that need regular attention: WordPress core updates: These are updates to the main WordPress operating system. It’s essential to install these updates as soon as they come out, as they affect the overall functionality of your site, its security, and other features. Updates to plugins: Every plugin you install will also receive period updates from whoever made it. It’s very important to install these updates when they become available, but waiting a few […]
[…]the hosting provider offer a “one-click installation” that allows you to install WordPress with the click of a button? WordPress-friendliness: Does the hosting provider provide tailored solutions for WordPress websites? Level of customer service: Does the hosting provider allow you to email a human being with a problem you’re having for free? Based on this criteria, and our 8+ years experience with WordPress, we recommend the following providers for hosting WordPress websites: Dreamhost (what we use) Bluehost HostGator Step 2 of Launching a WordPress Site: Choosing Between Shared, VPS, and Managed Hosting There are typically three types of hosting you can purchase from […]
[…]see the green padlock on your site, we recommend working with someone who knows more about WordPress. Making the switch from HTTP to HTTPS is not always a simple process, and you can definitely break your website if you don’t know what you’re doing. Depending on the problem, a competent WordPress developer can fix the problem for you in an hour or two, saving you the time and hassle of trying to fix a problem you may not fully understand yourself. Are You a Non-Proft or Small Business That Needs Help With Converting Your Website to […]
[…]sellers of these solutions often tout their product as easier to maintain than something like WordPress. There is a reason that WordPress powers nearly a third of the web, however: it’s a very usable technology. In reality, most digital marketing solutions require a learning curve. If the tool is simple to use, it might be due to the fact that there are few features available. Some tools may lag behind current web standards, meaning that they will perform poorly on modern venues like mobile devices. Questions to ask before you buy: How much can I customize my website? What if I […]
[…]on This Topic Do I Need an SSL Certificate on My WordPress Website? 3 Tips for Converting Your WordPress Website to SSL for Free Keeping WordPress Secure: 4 Things Everyone Should Do Are You a Non-Proft or Small Business That Needs Help Converting Your Website to […]
If you’re new to thinking about content channels, you may feel overwhelmed at the sheer volume of ways to deliver content as an organization. Should you run Google Ads? Post on social media? Develop static website content? Run a blog? Some combination? Though no one-size-fits-all approach exists to content strategy, the necessity of attracting new customers means all businesses should be thinking about the different channels they’re using to deliver content. For our clients, we introduce this concept by having them think about the following broad channels: Web – Your website, meaning content connected to yourbusinessdomain.com Search – The way […]
Are you working for a small business that is looking to build an effective email newsletter? It’s important to understand what elements to include in an email newsletter, and how it can impact your small business. We’ve researched the most effective and impactful elements of email newsletters and compiled some of our favorites below. Email Newsletter Element #1: Writing in an Informal Tone The first element of an effective email newsletter has to do with the way that you write your content for it. The Balance Small Business suggests that writing more casually to your customers can have a great […]
[…]effectively balances usability, effective design, and SEO. Check out our guide to launching a WordPress website: Complete Guide to Launching a WordPress Website Tip #3 for Setting up a Small Business Website: Design Finally, you’ll need someone to help you brand your website if you’re not a web designer. Research has shown that you have about 10-20 seconds to keep someone on your website. If you don’t have an engaging, visually-appealing website that is easy to use, consumers will go elsewhere. In particular, you need a designer to help you with: Logo: You need a modern-looking, memorable logo that is optimized for […]
[…]websites. You’ve heard of CMSs even if you didn’t know the technical term for them: WordPress, Drupal, and Joomla! are all content management systems. The main advantage of building a website in a CMS rather than from scratch is that CMSs dramatically decrease the time and expertise required for maintaining websites. If you build a website from scratch or pay someone to do so, you will have no way of updating it unless you are fully versed in coding languages such as HTML and CSS. Worse, unless you are updating the code within your website, it will begin to fall behind […]
[…]System or CMS is simply a tool for managing all the content within a website. Popular CMSs like WordPress, Joomla!, and Drupal give organizations more control of their website, including the ability to customize it, or even alter its code. What’s a CMS Got to Do With SEO? Search Engine Optimization or SEO is a measure of how well-placed your website’s links are within search engine page results. Search engines don’t automatically rank your links and they don’t rank everyone’s links the same. In fact, search engines like Google use around 400 different factors to decide how authoritative a link is and […]
Are you leveraging your technical content to attract and retain customers? If you’re not sure about your answer to this question, Guiseppe Getto, the President and Founder of Content Garden, offered a webinar for the Content Wrangler on June 16th, 2020 entitled: How to Use Technical Content to Attract and Retain Customers. Today’s customers are increasingly savvy. They do a ton of research before purchasing a product or service. You may think that your content is too dense for your customers. Information like product specifications, technical requirements, and process workflows may seem like information that should never leave your organization, but […]
[…]for their website needs. Our answer is always: it depends. First of all, as folks who develop WordPress websites for small businesses and non-profits, we admit to being biased: we love WordPress. We are not fans of sites like Wix that are largely drag-and-drop website builders. We have a lot of reasons for feeling this way, but here are a few: Wix sites create the expectation that anyone can create an effective website You can’t migrate your data out of a Wix site like you can with a WordPress site Wix uses proprietary software for their websites, so we have […]
[…]difficult to judge what its future will hold when compared to more established solutions like WordPress and Joomla!. Guide: There are many guides to these CMS’s all over the Internet, but here’s a list of all the best WordPress guides we’ve found. There’s No shame in Outsourcing to Good UX Tools The key to keeping your website up-to-date, functional, and looking great is asking for help. Whether that’s from a consultant or a tool, you just want to make sure you’re not buying a lemon. There are a lot of very costly UX tools out there that we try to […]