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[…]time. For all the world to see. And it hurt. It’s not that everyone suddenly got worse at writing. We are all just writing more publicly now than ever before. So, our mistakes are now more public than ever before. This is very true in the business world as well where company websites, marketing materials, social media platforms, and other channels all converge to provide audiences with a window inside organizations. The question becomes: will these audiences like what they see? To help your organization write better, below we provide three writing improvement tips. Writing Improvement Tip #1: Document All […]
[…]inconsistent style, and more. They should do research and ask you questions in order to make your writing the best it can be. Question #4: Ask About Terms of Engagement Editors understand that writing is a process. They will require that you agree to a set hourly rate for editing or a set fee for the type or length of your project ahead of time. But they should also allow you to ask questions about their corrections, suggestions, and comments. And while your final product should sound professional, it should also be a solid reflection of your brand. A worthwhile editor […]
[…]revisions and gain approval within your organization. For businesses that need more time for the writing process, writing a blog post once every two weeks or once a month may be more feasible. Whatever frequency you decide on, you want to make sure that you publish consistently in order to draw an audience for your blog. Pick a day and time each week, or other span of time, and publish your blog at that time religiously. Blogging Tip #4: Schedule Time to Write To make your blog a priority for your business or non-profit, you need to schedule time for […]
[…]circle consists of 3 to 4 professionals who meet periodically to give feedback on each other’s writing. These circles can review a number of different types of writing, including: Industry-specific articles (trade or academic) Cover letters and resumes Powerpoint and slideshow presentations Speeches Proposals Blog posts Webpage content Brochures and fliers Email campaigns Technical documentation Whitepapers Marketing copy Ebooks How Do You Build a Peer Review Circle? Through networking at your workplace, at conferences, and via professional platforms like LinkedIn, you can find professionals at your level of skill and commitment who are interested in fostering each other’s growth as […]
[…]content written from scratch. Know your limits when it comes to the often time-consuming task of writing website content. And know when it’s worth your time to enlist an expert. If you want to write content yourself, consider starting a peer review circle with some of your colleagues to improve your writing. Check out the following article for some tips on how to get started. How to Start a Peer Review Circle to Improve Your Content Write Smarter, Not Harder You don’t have to go it alone when creating website content. Your customers can help other potential customers realize the value […]
[…]and when it doesn’t. Professional editors recognize the diverse style of different types of writing and can edit accordingly. Having the feedback of a well-trained editor can mean the difference between impressing consumers or alienating them. Some documents you might want to hire a copy editor for include: Resumes Posters Flyers Brochures Print newsletters Business plans Grant proposals Technical documents Employee manuals Situation 2: When You’re Using Any Kind of Advertising (Digital or Traditional) Even though you may not think of yourself as a writer and your organization may not offer writing as a service, consumers expect the content in […]
[…]to do with the way that you write your content for it. The Balance Small Business suggests that writing more casually to your customers can have a great impact on who reads the newsletter. This is your time to talk to them, rather than at them. Think of it as more of an informal conversation than a formalized selling point with lots of big, technical words. A little can go a long way. Email Newsletter Element #2: An Eye-Catching Subject Line The second element of an effective email newsletter is the subject line of your email. Consider how you might […]
[…]figuring out what is realistic for you and your small business in terms of developing ideas and writing the blog posts themselves. You don’t need a new blog post every day, but you should try to publish something every week if possible. You also want to balance “evergreen” content with timely content. Don’t write articles that will be dated in a few weeks or months. At the same time, if a new trend emerges your industry that’s important for your customers to be aware of, write about that topic and push back some of the other content that you had […]
[…]tip for creating a winning non-profit blog is to create content that you can reuse. Since writing blog posts takes time, being able to repost older blog posts to channels like social media can help save time and provide content to push to your audience on a regular basis. Creating this kind of “evergreen” content can be tricky, but a great place to start is to think about the frequently asked questions you hear repeatedly when people first hear about your organization. These are the questions to which you probably already have stock answers. Instead of creating an FAQ page for […]
[…]Do you feel that the need to develop effective content (as opposed to simply writing documentation that lives in one place) is the main reason for this shift or are there other factors? A few years later, do you still stand by your assertion that marketing is the future of tech comm? Scott: Everything is marketing. If it can have an impact on how a consumer feels about a brand, that content is marketing. Period. End of story. I don’t just believe that, I know it’s true. Science tells us this. Even our parents and teachers tell us this from […]
[…]paying attention to what’s trending online regarding your content niche Content Development: Writing your own content and formatting it according to the channels you’ll publish it to Content Distribution: Publishing and distributing your content via your selected channels Content marketing efforts need to be consistent to be effective. More than any other form of marketing, you need to commit to maintaining your content over the long haul if you want it to bear fruit. In addition to researching, developing, and distributing content each week, you also need to pay attention to: Overall Scope and Trajectory: Week-to-week and month-to-month, you need […]
[…]this might be one of the causes. What Are Common SEO Mistakes Small Businesses Make? Instead of writing out common SEO mistakes to avoid, we offer you a comprehensive infographic that has listed down the Top 25+ common SEO mistakes that you might be making. This infographic includes both on-page and off-page SEO practices that are no longer relevant and can harm the overall performance of your website. Plus, it offers you effective tips on how to fix these issues successfully. Some of the common SEO mistakes highlighted in the infographic include: 1. Not creating and submitting a Sitemap. 2. […]
[…]companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, […]
[…]content marketing, you probably need at least a basic knowledge of the following skills: Content writing Website management SEO Social media marketing Email marketing Essentially, you need to be able to write effective content and you need to be able to write it in a way that is optimized for the channels you’re publishing it to, including search engines, social media platforms, and email platforms. If this list seems daunting to you, start with what you know and learn the rest as you go. Start Small to Grow Big Once you have a basic plan for your content marketing, start […]
[…]with a column for links and a column for notes and go through every page of your website, writing down information like the following: Visual design: how effective are the visual elements of the page (i.e. graphics, color, layout, etc.)? Content: how effective is the written content on the page? Features: what features are currently available on the page? What features would you like to see in a redesigned version? If you need more information on how to conduct an audit, check out this article: The Magic a Content Audit Holds for Improving Your Business Step 2: Go to Your […]
[…]developed for each element (i.e. “Use a keyword that will be central to the topic you’re writing about…” Links to any resources you can use to help you develop content for the messaging (i.e. “Use at least one image. I like to use Flickr’s Creative Commons (http://www.flickr.com/creativecommons) or Pixabay (http://pixabay.com/) for this.”) Tips for Selecting the Right Channels When you’re just getting started, it can be difficult to know which channels you should focus on. The answer, of course, is to use the channels that will help you best reach your target audience. To help you think about choosing the […]
[…]to pay attention to what you have to sell. There is so much competition online, that companies writing uninformative, keyword stuffed content are never showing up on Google searches. You have to create content that your customers want to read and it has to teach something new or it has to give advice that isn’t already on every other blog in your industry. If you aren’t coming up with engaging content, you have to find a writer that can. Focus on quality over quantity and you will see your customer base grow. Don’t let common social media marketing challenges like […]
[…]#1 of Effective Facebook Ads: Compelling Ad Copy You find yourself in a tough situation when writing a Facebook Ad: you want to create an ad that explains your product or service while also making sure that it does not have too much text. Understanding the right amount of text that will entice users to quickly read and click on your ad is key. What this amounts to in a Facebook Ad are two key text components: headlines and ad text. Thanks to research done by Adspresso, we’ve learned that the average headline text for a Facebook Ad is about […]
[…]showing in search engine results due to missed keyword opportunities or ineffective writing In other words, it simply doesn’t pay to leave content up too long. In fact, it can cost your organization significant resources in the form of lost revenue, poor customer / donor retention, or poor engagement with potential leads. Do Yourself a Favor: Schedule Your Next Website Audit Today If you haven’t done an audit of your website in the last year, or if you have concerns about any of the factors mentioned in this article, set aside time to do an audit of your site before the […]
[…]to ensure search engines keep indexing your site correctly, and even provides you templates for writing posts and pages that encourage best practices in SEO. Especially if you’re confused by how to keep your site SEO-friendly over time, Yoast SEO is the way to go. Way #2: Research Marketable Keywords and Include Them in Your Blog Post Titles Keywords are the lifeblood of SEO. If you use the wrong keywords, no one will find your content. If you use the right keywords, but in the wrong way, no one will find your content. First, you need to find the best […]