[…]to do with the way that you write your content for it. The Balance Small Business suggests that writing more casually to your customers can have a great impact on who reads the newsletter. This is your time to talk to them, rather than at them. Think of it as more of an informal conversation than a formalized selling point with lots of big, technical words. A little can go a long way. Email Newsletter Element #2: An Eye-Catching Subject Line The second element of an effective email newsletter is the subject line of your email. Consider how you might […]
[…]companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, […]
[…]#1 of Effective Facebook Ads: Compelling Ad Copy You find yourself in a tough situation when writing a Facebook Ad: you want to create an ad that explains your product or service while also making sure that it does not have too much text. Understanding the right amount of text that will entice users to quickly read and click on your ad is key. What this amounts to in a Facebook Ad are two key text components: headlines and ad text. Thanks to research done by Adspresso, we’ve learned that the average headline text for a Facebook Ad is about […]
[…]figuring out what is realistic for you and your small business in terms of developing ideas and writing the blog posts themselves. You don’t need a new blog post every day, but you should try to publish something every week if possible. You also want to balance “evergreen” content with timely content. Don’t write articles that will be dated in a few weeks or months. At the same time, if a new trend emerges your industry that’s important for your customers to be aware of, write about that topic and push back some of the other content that you had […]
[…]inconsistent style, and more. They should do research and ask you questions in order to make your writing the best it can be. Question #4: Ask About Terms of Engagement Editors understand that writing is a process. They will require that you agree to a set hourly rate for editing or a set fee for the type or length of your project ahead of time. But they should also allow you to ask questions about their corrections, suggestions, and comments. And while your final product should sound professional, it should also be a solid reflection of your brand. A worthwhile editor […]
[…]revisions and gain approval within your organization. For businesses that need more time for the writing process, writing a blog post once every two weeks or once a month may be more feasible. Whatever frequency you decide on, you want to make sure that you publish consistently in order to draw an audience for your blog. Pick a day and time each week, or other span of time, and publish your blog at that time religiously. Blogging Tip #4: Schedule Time to Write To make your blog a priority for your business or non-profit, you need to schedule time for […]
[…]tip for creating a winning non-profit blog is to create content that you can reuse. Since writing blog posts takes time, being able to repost older blog posts to channels like social media can help save time and provide content to push to your audience on a regular basis. Creating this kind of “evergreen” content can be tricky, but a great place to start is to think about the frequently asked questions you hear repeatedly when people first hear about your organization. These are the questions to which you probably already have stock answers. Instead of creating an FAQ page for […]
In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a […]