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[…]to do with the way that you write your content for it. The Balance Small Business suggests that writing more casually to your customers can have a great impact on who reads the newsletter. This is your time to talk to them, rather than at them. Think of it as more of an informal conversation than a formalized selling point with lots of big, technical words. A little can go a long way. Email Newsletter Element #2: An Eye-Catching Subject Line The second element of an effective email newsletter is the subject line of your email. Consider how you might […]
[…]companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, […]
[…]#1 of Effective Facebook Ads: Compelling Ad Copy You find yourself in a tough situation when writing a Facebook Ad: you want to create an ad that explains your product or service while also making sure that it does not have too much text. Understanding the right amount of text that will entice users to quickly read and click on your ad is key. What this amounts to in a Facebook Ad are two key text components: headlines and ad text. Thanks to research done by Adspresso, we’ve learned that the average headline text for a Facebook Ad is about […]
[…]figuring out what is realistic for you and your small business in terms of developing ideas and writing the blog posts themselves. You don’t need a new blog post every day, but you should try to publish something every week if possible. You also want to balance “evergreen” content with timely content. Don’t write articles that will be dated in a few weeks or months. At the same time, if a new trend emerges your industry that’s important for your customers to be aware of, write about that topic and push back some of the other content that you had […]
[…]inconsistent style, and more. They should do research and ask you questions in order to make your writing the best it can be. Question #4: Ask About Terms of Engagement Editors understand that writing is a process. They will require that you agree to a set hourly rate for editing or a set fee for the type or length of your project ahead of time. But they should also allow you to ask questions about their corrections, suggestions, and comments. And while your final product should sound professional, it should also be a solid reflection of your brand. A worthwhile editor […]
[…]revisions and gain approval within your organization. For businesses that need more time for the writing process, writing a blog post once every two weeks or once a month may be more feasible. Whatever frequency you decide on, you want to make sure that you publish consistently in order to draw an audience for your blog. Pick a day and time each week, or other span of time, and publish your blog at that time religiously. Blogging Tip #4: Schedule Time to Write To make your blog a priority for your business or non-profit, you need to schedule time for […]
[…]tip for creating a winning non-profit blog is to create content that you can reuse. Since writing blog posts takes time, being able to repost older blog posts to channels like social media can help save time and provide content to push to your audience on a regular basis. Creating this kind of “evergreen” content can be tricky, but a great place to start is to think about the frequently asked questions you hear repeatedly when people first hear about your organization. These are the questions to which you probably already have stock answers. Instead of creating an FAQ page for […]
In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have encountered companies who guarantee such seemingly impossible feats as making you the #1 search result on Google for a low, low price. Like most things in life, it can be difficult to separate the truth from the hype when it comes to digital marketing, a […]
[…]and when it doesn’t. Professional editors recognize the diverse style of different types of writing and can edit accordingly. Having the feedback of a well-trained editor can mean the difference between impressing consumers or alienating them. Some documents you might want to hire a copy editor for include: Resumes Posters Flyers Brochures Print newsletters Business plans Grant proposals Technical documents Employee manuals Situation 2: When You’re Using Any Kind of Advertising (Digital or Traditional) Even though you may not think of yourself as a writer and your organization may not offer writing as a service, consumers expect the content in […]
[…]content written from scratch. Know your limits when it comes to the often time-consuming task of writing website content. And know when it’s worth your time to enlist an expert. If you want to write content yourself, consider starting a peer review circle with some of your colleagues to improve your writing. Check out the following article for some tips on how to get started. How to Start a Peer Review Circle to Improve Your Content Write Smarter, Not Harder You don’t have to go it alone when creating website content. Your customers can help other potential customers realize the value […]
[…]circle consists of 3 to 4 professionals who meet periodically to give feedback on each other’s writing. These circles can review a number of different types of writing, including: Industry-specific articles (trade or academic) Cover letters and resumes Powerpoint and slideshow presentations Speeches Proposals Blog posts Webpage content Brochures and fliers Email campaigns Technical documentation Whitepapers Marketing copy Ebooks How Do You Build a Peer Review Circle? Through networking at your workplace, at conferences, and via professional platforms like LinkedIn, you can find professionals at your level of skill and commitment who are interested in fostering each other’s growth as […]
[…]built right in that allow you to pick the look and feel of your newsletter before designing it or writing any content. Whether you’re looking to simply make an announcement or create an informative email series, they’ve got a template for that to help you get started. After selecting the kind of newsletter you want to send, you’re then able to customize the layout of your newsletter in additional ways: do you want it to be 1 column, 2 columns, the full width of the page? With a simple click, you can design it just the way you want. Email […]
[…]this might be one of the causes. What Are Common SEO Mistakes Small Businesses Make? Instead of writing out common SEO mistakes to avoid, we offer you a comprehensive infographic that has listed down the Top 25+ common SEO mistakes that you might be making. This infographic includes both on-page and off-page SEO practices that are no longer relevant and can harm the overall performance of your website. Plus, it offers you effective tips on how to fix these issues successfully. Some of the common SEO mistakes highlighted in the infographic include: 1. Not creating and submitting a Sitemap. 2. […]
[…]developed for each element (i.e. “Use a keyword that will be central to the topic you’re writing about…” Links to any resources you can use to help you develop content for the messaging (i.e. “Use at least one image. I like to use Flickr’s Creative Commons (http://www.flickr.com/creativecommons) or Pixabay (http://pixabay.com/) for this.”) Tips for Selecting the Right Channels When you’re just getting started, it can be difficult to know which channels you should focus on. The answer, of course, is to use the channels that will help you best reach your target audience. To help you think about choosing the […]
[…]showing in search engine results due to missed keyword opportunities or ineffective writing In other words, it simply doesn’t pay to leave content up too long. In fact, it can cost your organization significant resources in the form of lost revenue, poor customer / donor retention, or poor engagement with potential leads. Do Yourself a Favor: Schedule Your Next Website Audit Today If you haven’t done an audit of your website in the last year, or if you have concerns about any of the factors mentioned in this article, set aside time to do an audit of your site before the […]
[…]content marketing, you probably need at least a basic knowledge of the following skills: Content writing Website management SEO Social media marketing Email marketing Essentially, you need to be able to write effective content and you need to be able to write it in a way that is optimized for the channels you’re publishing it to, including search engines, social media platforms, and email platforms. If this list seems daunting to you, start with what you know and learn the rest as you go. Start Small to Grow Big Once you have a basic plan for your content marketing, start […]