25 Comments

  1. Google AdWords Pros and Cons for Small Businesses - Content Garden
    April 19, 2017 @ 2:20 pm

    […] this, Google recently rolled out Adwords Express, an easier-to-use version of AdWords. Based on our own independent research, however, we can’t recommend this product as it ends up costing considerablymore per click […]

    Reply

  2. fiona By
    January 19, 2018 @ 9:08 am

    Great comparison. How do we get Google to not default us to Express?

    Reply

    • Guiseppe
      January 22, 2018 @ 5:41 pm

      A great question. To do that, you need to skip their usual onboarding procedure from something like Google My Business and just go directly to: https://adwords.google.com/

      Reply

  3. Sonia Kett
    January 31, 2018 @ 11:00 am

    Thanks for this share.
    Recently one of my client forced (almost) me to shift to AdWords Express from AdWords as they heard that Express one is going to be more profitable for their business. I told that AdWords Express will cost much more because all targeted keywords are broad match there by default. But finally I did what my client told me. Now they will know why I was reluctant to use AdWords Express.

    Reply

    • Guiseppe
      January 31, 2018 @ 6:20 pm

      Yes, it’s always tricky when a client asks you to do something you know isn’t in their best interest. Ultimately, it’s their money, though. Let us know how it goes. Good luck!

      Reply

  4. Jeremy Wilkins
    February 11, 2018 @ 9:41 am

    I had a similar experience with it when trying to advertise for http://happypuppyservers.com/, the Google agent didn’t even suggest I should use the full Adwords so I was not happy. It cost me $200 in 3 days even though my campaign was set to $4/day yet the leads were of very low quality (no conversions). Maybe one day they will fix the ROI on that system, but as it stands it is a money wasting trap.

    Reply

    • Guiseppe
      February 13, 2018 @ 3:10 pm

      No arguments here! Sorry you had a bad experience. Let us know if you’d like to talk about some better solutions.

      Reply

      • Jeremy Wilkins
        February 20, 2018 @ 7:58 am

        The issue I think that wasn’t explained was that the system tries use the whole budget for the month with the remaining days of the month (3 days) regardless of the per day allotment. There might be some settings to prevent that, but they weren’t enabled by default.

        In the end, it all could have been avoided if I could figure out how to change my upper cost limit, but there didn’t seem to be any way to control it. I still haven’t figured out if that is even possible.

        I did switch to the full Adwords and had a much more pleasant experience there. I like all the controls and ways I can see what is happening and which keywords are drawing valuable traffic and how much clicks were costing me per keyword. Still, compared to Bing ads I found myself getting sub-par showings and very high costing clicks so eventually I had to shut it down. I still think Google Adwords outshines Bing ads with their more user friendly interface, but in the end that doesn’t help my ROI.

        Reply

        • Guiseppe
          February 20, 2018 @ 2:16 pm

          You might want to engage us for our 1-hour free consultation. There are definitely ways to improve your cost-per-click in AdWords. Let me know if you’re interested and we can set that up.

          Reply

          • Shahid
            February 28, 2018 @ 11:16 am

            I have been using AdWords express, But switched to Adwords just now. It would be great if you could assist in the process.

          • Guiseppe
            February 28, 2018 @ 1:43 pm

            Happy to help!

  5. Guiseppe
    April 9, 2018 @ 12:38 pm

    Marlon,

    Good catch. I’ve revised the sentence to read: “You read that correctly. The same ad running on AdWords cost 2000% less per click than it did on AdWords Express.”

    Cheers!

    Reply

  6. Robert
    May 15, 2018 @ 5:24 pm

    Adwords won’t let me use “WordPress” “WPress” “Word Press” or “WP” in any of my ads. Like you, I only do WordPress sites now. Got on a chat with them and they are so useless and couldn’t give me any suggestions. The WordPress website itself says that we are allowed to use “WP” but Google still flags it…

    Reply

  7. Dianne Crawford
    June 22, 2018 @ 9:14 am

    I work for a church that received grant money to use towards AdWords Express.

    I am new to the position, and have never used AdWords Express before (or AdWords for that matter 😉 ). We have some ads (free English as a second language classes) that have received a lot of clicks, and then some ads (advertising a charity run) that have received none. I want to make sure that our ads are effective and that we’re using this grant money wisely.

    Can you offer assistance with that, please?

    Reply

    • Guiseppe
      July 5, 2018 @ 12:48 pm

      Absolutely. Please email us at guiseppe@contentgarden.org to set up a free 1-hour consultation.

      Reply

    • Shan Mawji
      October 8, 2018 @ 11:00 am

      Guiseppe, you are allowed to use Trademarked terms so long as you have written consent of the owner. From the sounds of Robert’s comment, WordPress has written consent somewhere that WP can be used. I’d recommend just letting google know and they can then review the ad with that in mind. It’s worth a shot! 🙂

      Reply

      • Guiseppe
        October 9, 2018 @ 3:25 pm

        Robert,

        Here’s a different perspective! Worth a shot!

        Reply

    • Robert
      November 7, 2018 @ 4:33 pm

      What Shan said is correct. WordPress says in their documentation that we are allowed to use “WP” without permission in advertising, but Google won’t allow it still and there is no way to get through to the mega-corp and get someone that can actually make this change across the board instead of ad by ad…

      Reply

      • Guiseppe
        November 12, 2018 @ 1:14 pm

        Robert,

        You can contact AdWords customer support at: 1-866-2GOOGLE (1-866-246-6453) for United States.

        The Google AdWords support number is open from 9:00 am – 8:00 pm EST Monday – Friday.

        We’ve had to call on behalf of clients before. Typically the customer support specialists are pretty good at resolving issues.

        Reply

  8. Alejandro Sánchez
    September 12, 2018 @ 11:02 am

    I´ve running an Adwords Express campaign for several months now: numbers seems nice, but the bounce rate which is about 70% is way too high and this ain’t right al all! I am more like a self-taught kinda guy. I tried before Adwords (the regular one) and looked overwhelming, with switches and bolts and lights everywhere. Seemed too complex for me to start the initial setup process, so when offered the Expreses version I jumped to the chances.

    Now I see why this was a bad idea. I will jump again to the regular Adwords and figure it about how to make it run. Thank you for this article. This has become my shifting point!

    Reply

    • Guiseppe
      September 12, 2018 @ 1:23 pm

      You’re welcome! Please let us know if you need some help.

      Reply

  9. How To Market Your Small Business Right Now - Content Garden
    January 15, 2019 @ 3:14 pm

    […] than you might otherwise. There are a few different options out there, but Google AdWords (NOT AdWords Express) is the gold standard and gives you the best bang for your […]

    Reply

  10. PPC
    January 28, 2019 @ 2:36 am

    Thanks for pulling the curtain back and giving us an inside glimpse, at the way things should be, if we’re serious about using PPC strategies successfully!

    Reply

    • Guiseppe
      January 28, 2019 @ 2:28 pm

      Thanks! Education is a big part of our mission.

      Reply

Leave a Reply