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Are you leveraging your technical content to attract and retain customers? If you’re not sure about your answer to this question, Guiseppe Getto, the President and Founder of Content Garden, offered a webinar for the Content Wrangler on June 16th, 2020 entitled: How to Use Technical Content to Attract and Retain Customers. Today’s customers are increasingly […]
If you’re new to thinking about content channels, you may feel overwhelmed at the sheer volume of ways to deliver content as an organization. Should you run Google Ads? Post on social media? Develop static website content? Run a blog? Some combination? Though no one-size-fits-all approach exists to content strategy, the necessity of attracting new […]
You tell your web designer that you have contracted with that you want that “wow factor” for your branding and hope that’s all you need to communicate in order for them to know what to create for your organization. When a web designer hears you use the term “wow factor,” it is akin to hearing […]
Technical communication and content strategy have become two sides of the same coin. They both involve the delivery of the right content to the right people at the right time for the right reasons. Technical communication just focuses on delivering technical content whereas content strategy can focus on any type of content. As Guiseppe, our […]
Are you working for a small business that is looking to build an effective email newsletter? It’s important to understand what elements to include in an email newsletter, and how it can impact your small business. We’ve researched the most effective and impactful elements of email newsletters and compiled some of our favorites below. Email […]
Looking to learn content strategy? Audiences ranging from students to customers to non-profit donors and volunteers are increasingly hungry for online content. As content grows in importance, from marketing to follow-up after a purchase, technical communicators, digital marketings, and other communication professionals will need to rethink their strategies for developing and deploying useful, usable content […]
Looking to learn documentation project management? Is your organization struggling to create a workflow for producing new documentation that is timely, usable, and accurate? Are you getting a lot of customer complaints about your documentation and you’re not sure where to start? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online […]
The first recorded mention of content marketing as the best method to promote and advertise a specific product or service to the public dates as far back as the 19th century. However, if you have ever tried it, you might find that content marketing issues like not knowing how to run a campaign or measuring […]
If you work for a small business or nonprofit and are looking for new ways to create more traffic to your website, you might have thought about paying for a Facebook Ad. You might have immediately wondered, however: what makes for effective Facebook ads? Before committing yourself, there are a few things you might want […]
Usability can be thought of as how easy it is for the users of your website to navigate and utilize the functions of your site. In order to improve your website’s usability, it’s important to conduct some quick usability tests to identify any issues customer or donors may be experiencing when they visit your site. […]