Usability can be thought of as how easy it is for the users of your website to navigate and utilize the functions of your site. In order to improve your website’s usability, it’s important to conduct some quick usability tests to identify any issues customer or donors may be experiencing when they visit your site. […]
You may have scoured the internet for a website audit checklist to help you optimize your site. As a business owner or non-profit manager, your website is one of the fundamental ways that you advertise to consumers. When a potential customer or donor wants to learn more about you, the first place they will look […]
If you’ve ever tried to create a small business blog, you might have struggled to develop content. What should you write about? Who should you write to? Do blogs really help advertise your business? If you have questions like these, below we’ve gathered a few of our favorite small business blog tips for you to check […]
If you’ve tried Facebook marketing for small businesses, you’re probably aware that there’s a lot of information out there. You’ve probably looked at what other small businesses are doing to improve your own efforts. The truth is: there’s a lot more to successful marketing on Facebook than their used to be when you could simply […]
Given limited staff and volunteers, many nonprofit organizations think that they do not have the time and energy to commit to blogging. Blogging does require time, energy, planning, talent, and coordination. However, the potential rewards of blogging far outweigh the extra workload required to make a compelling blog a reality. Here are three benefits of […]
If you own a small business or work for a non-profit, you may have developed a Twitter marketing strategy to find customers or donors on this popular platform. If you’re like many of the folks we’ve talked to in those spaces, however, you may find Twitter to be mysterious when it comes to how to develop […]
It’s not easy to find the right editor for your website content, internal documents, or ebook. And at the same time, it can be difficult to be pitch perfect in every respect of running your business or non-profit. So what if you have a few spelling errors and misplaced commas on your website? It’s the […]
We often get asked how small businesses get better Google reviews. If you own a small business, chances are you’ve attracted a negative review or two. This review may have resulted from a mistake on your part or it could just be from an unreasonable customer. Either way: you need a plan in place to […]
Writing a blog is a great way to advertise your business or non-profit. Industry-specific blog posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate […]
If you work for a non-profit and are looking for ways to create traffic to your website, you might have considered creating a blog. In fact, you may have checked out some of our own blog posts to get ideas. To help you feel more confident in your blogging efforts we’ve gathered a few non-profit blog […]