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A 4-Step Website Audit Checklist for Small Businesses and Non-Profits

May 8, 2019 Content Audit, Digital Marketing, Non-Profit, Small Business, Web Design

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You may have scoured the internet for a website audit checklist to help you optimize your site. As a business owner or non-profit manager, your website is one of the fundamental ways that you advertise to consumers. When a potential customer or donor wants to learn more about you, the first place they will look […]

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3 Tips for Creating a Winning Small Business Blog

April 10, 2019 Blogging, Content Strategy, Digital Marketing, Small Business

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If you’ve ever tried to create a small business blog, you might have struggled to develop content. What should you write about? Who should you write to? Do blogs really help advertise your business? If you have questions like these, below we’ve gathered a few of our favorite small business blog tips for you to check […]

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4 Tips for Facebook Marketing for Small Businesses

March 27, 2019 Digital Marketing, Facebook, Small Business, Social Media

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If you’ve tried Facebook marketing for small businesses, you’re probably aware that there’s a lot of information out there. You’ve probably looked at what other small businesses are doing to improve your own efforts. The truth is: there’s a lot more to successful marketing on Facebook than their used to be when you could simply […]

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3 Benefits of Blogging for Non-Profits

March 13, 2019 Blogging, Digital Marketing, Non-Profit, Writing

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Given limited staff and volunteers, many nonprofit organizations think that they do not have the time and energy to commit to blogging. Blogging does require time, energy, planning, talent, and coordination. However, the potential rewards of blogging far outweigh the extra workload required to make a compelling blog a reality. Here are three benefits of […]

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3 Twitter Marketing Strategy Tips for Small Businesses and Non-Profits

February 27, 2019 Digital Marketing

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If you own a small business or work for a non-profit, you may have developed a Twitter marketing strategy to find customers or donors on this popular platform. If you’re like many of the folks we’ve talked to in those spaces, however, you may find Twitter to be mysterious when it comes to how to develop […]

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How to Find the Right Editor: 5 Questions to Ask

February 13, 2019 Content Strategy, Editing, Writing

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It’s not easy to find the right editor for your website content, internal documents, or ebook. And at the same time, it can be difficult to be pitch perfect in every respect of running your business or non-profit. So what if you have a few spelling errors and misplaced commas on your website? It’s the […]

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3 Ways Small Businesses Get Better Google Reviews

February 6, 2019 Google Reviews, Impression Management, Reputation Management, Small Business

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We often get asked how small businesses get better Google reviews. If you own a small business, chances are you’ve attracted a negative review or two. This review may have resulted from a mistake on your part or it could just be from an unreasonable customer. Either way: you need a plan in place to […]

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5 Blogging Tips and Tricks for Small Businesses and Non-Profits

January 30, 2019 Blogging, Content Strategy, Digital Marketing, Writing

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Writing a blog is a great way to advertise your business or non-profit. Industry-specific blog posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate […]

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4 Tips for Creating a Winning Non-Profit Blog

January 16, 2019 Digital Marketing

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If you work for a non-profit and are looking for ways to create traffic to your website, you might have considered creating a blog. In fact, you may have checked out some of our own blog posts to get ideas. To help you feel more confident in your blogging efforts we’ve gathered a few non-profit blog […]

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Top 5 Digital Marketing Myths: Smaller Organizations Beware

January 9, 2019 Digital Marketing, Myths, SEO, Social Media, Web Design

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In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have […]

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