If you own a small business or work for a non-profit, you may have developed a Twitter marketing strategy to find customers or donors on this popular platform. If you’re like many of the folks we’ve talked to in those spaces, however, you may find Twitter to be mysterious when it comes to how to develop […]
It’s not easy to find the right editor for your website content, internal documents, or ebook. And at the same time, it can be difficult to be pitch perfect in every respect of running your business or non-profit. So what if you have a few spelling errors and misplaced commas on your website? It’s the […]
We often get asked how small businesses get better Google reviews. If you own a small business, chances are you’ve attracted a negative review or two. This review may have resulted from a mistake on your part or it could just be from an unreasonable customer. Either way: you need a plan in place to […]
Writing a blog is a great way to advertise your business or non-profit. Industry-specific blog posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate […]
If you work for a non-profit and are looking for ways to create traffic to your website, you might have considered creating a blog. In fact, you may have checked out some of our own blog posts to get ideas. To help you feel more confident in your blogging efforts we’ve gathered a few non-profit blog […]
In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have […]
One of the most important pages on your website is your about page. Your website about page is essentially your online elevator speech for your organization. When it is well-written, your about page can capture a visitor’s attention, inspire curiosity, and start to cultivate trust. Here’s our advice for drafting an effective about page for […]
If you’re familiar with Facebook marketing for non-profits, you know it can be challenging to attract an audience. If you are helping to run social media for an organization, you’ve probably looked elsewhere for tips on getting your Facebook posts more likes, comments, and shares. In fact, you may have checked out our blog post […]
If you’re not sure when you should hire a copy editor for your content versus trying to rework it yourself, our answer is always: it depends on a lot of factors. You should ask yourself if you can produce error-free writing on your own, for instance. Or if you have the time, energy, and know-how […]
If you are looking for non-profit social media ideas, you’ve probably looked for some inspiration in helping to get your Facebook, Twitter, or Instagram up and running. To help expedite the process, we’ve gathered a few of our favorite non-profits on social media for you here. Non-Profit #1: National Geographic’s Instagram (@natgeo) As you know, Instagram is […]