In an age when digital ad spending is overtaking traditional advertising, digital marketing myths are everywhere. Whether you are a small business owner, a non-profit manager, or even the head of a large company, you have probably been promised amazing returns for your investment in your website, social media, or online advertising. You may have […]
One of the most important pages on your website is your about page. Your website about page is essentially your online elevator speech for your organization. When it is well-written, your about page can capture a visitor’s attention, inspire curiosity, and start to cultivate trust. Here’s our advice for drafting an effective about page for […]
If you’re familiar with Facebook marketing for non-profits, you know it can be challenging to attract an audience. If you are helping to run social media for an organization, you’ve probably looked elsewhere for tips on getting your Facebook posts more likes, comments, and shares. In fact, you may have checked out our blog post […]
If you’re not sure when you should hire a copy editor for your content versus trying to rework it yourself, our answer is always: it depends on a lot of factors. You should ask yourself if you can produce error-free writing on your own, for instance. Or if you have the time, energy, and know-how […]
If you are looking for non-profit social media ideas, you’ve probably looked for some inspiration in helping to get your Facebook, Twitter, or Instagram up and running. To help expedite the process, we’ve gathered a few of our favorite non-profits on social media for you here. Non-Profit #1: National Geographic’s Instagram (@natgeo) As you know, Instagram is […]
If you’re a small business owner or non-profit manager, you may be looking to write your own website content. As a client-centered business, we encourage clients who want to write their own website content. But before you start toiling away, however, keep in mind that it is not always a good idea to write your own […]
If you recently launched a small business or non-profit, you may be looking for ways to increase website traffic fast. This may also be the case if you have an upcoming sale, fundraiser, or other important event. You may have also heard, possibly from us, that it can take up to 3 months for search […]
Peer review circles may sound like something that only full-time writers need. Regardless of what industry you are in, however, you are expected to engage in some kind of writing. Even if you aren’t a small business owner or don’t do marketing or promotion as your main work activities, you still need to know how […]
Email newsletter tools for small businesses seem to be a dime a dozen these days. Everywhere you look there’s a new one. If you’re a small business owner or work at a small business, you might be considering sending newsletters out to your current or potential customers and clients, but how do you get started? […]
Looking to learn usability? Is your organization struggling to create usable websites, documentation, or applications? Are you getting a lot of customer complaints about your products or services and you’re not sure where to start? Guiseppe Getto, the President and Founder of Content Garden, will be teaching an online course for the Society for Technical Communication […]