If you own a small business, you have probably wondered whether Instagram is a good way to reach customers. That’s why we assembled these Instagram marketing tips for small businesses. Instagram can be a great tool for reaching customers if you set yourself up for success. Why Instagram? Let’s start with some statistics about why your […]
If you’re wondering how to market your small business in the age of digital marketing, you’re probably aware of many of the opportunities available. You probably are aware of social media marketing. You probably also have a website, but you might not be clear on how best to market it. You might also be aware […]
With a singular dream, conviction, and continual hard work, your nonprofit has made the journey from concept to reality. Every day your organization strives to live out its mission and vision while constantly trying to cultivate support. Your website can be a powerful tool to brand your organization and to cultivate the donors and volunteers […]
You’ve built a website that represents your business well. You took pictures. You created content for multiple pages. You purchased a domain and server space. You made your website live. So, why aren’t you getting the customer response you expected? You might have fallen prey to common web design mistakes that small businesses make. Even […]
While maintaining a website has become easier, thanks to the awesome CMS WordPress, ensuring that said website functions smoothly at all times is equally important and this is where choosing a reliable website hosting provider becomes crucial. A website host plays an important role when it comes to website security, speed and download time. It […]
If you run a small business with any kind of digital presence, you need to think about UX for small business. If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those […]
If you own a business and want to retain customers, you need to employ effective small business email marketing. Consumers want to be empowered to choose how they will interact with businesses that interest them and that they find to be worthwhile. Email marketing can be used to gain and retain loyalty amongst your customers. […]
Non-profit email marketing can be deceptively difficult. You’ve got a mission. You’ve got a list of names and email addresses of those who have supported your organization with their time, labor, and financial contributions. How will you mobilize that list of emails to mobilize further support for your organization? Don’t be quick to think that […]
Websites can be powerful marketing tools: they can convert visitors into customers or donors. To do so, you need to include calls to action (CTAs) that guide your visitors. It is not enough anymore to simply create a website and wait for the magic to happen. If you build a website without a strategy, you may […]
Content strategy and technical communication are fast becoming fields that work in tandemn with one another. Technical communication experts help deliver useful information to a variety of audiences. They help people get work done and translate difficult concepts into plain language. They are excellent writers and editors. And with content management systems, online help documentation, and […]