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In a crowded marketplace, it’s difficult for small businesses to get the attention that they deserve. Potential customers are inundated with advertisements on TV, radio and even at the gas station pump. Given the tendency of potential customers to tune out when they encounter advertising, it makes sense to draw them in using interactive online […]
If you work for a small business or non-profit, you have probably considered various tools or options for assisting you in your email marketing efforts. Whether it’s helping to track down new customers or a new audience, reach out to your existing audience, or extending your reach to new platforms, a solid email marketing strategy […]
If you’re a small business owner, you may know that optimizing your website for search engines is a proven method through which you can improve your site’s ranking in search engine results. Implementing the best SEO practices on your website can help increase brand visibility and improve organic traffic to your website. However, the reverse of […]
If you work for a non-profit, you have probably wondered whether Instagram is a good way to reach and interact with potential donors, volunteers, and members of your organization. That’s why we gathered these Instagram marketing tips for non-profits like yours. Instagram can be a great tool for reaching people if you set yourself up for […]
If you own a small business, you have probably wondered whether Instagram is a good way to reach customers. That’s why we assembled these Instagram marketing tips for small businesses. Instagram can be a great tool for reaching customers if you set yourself up for success. Why Instagram? Let’s start with some statistics about why your […]
If you’re wondering how to market your small business in the age of digital marketing, you’re probably aware of many of the opportunities available. You probably are aware of social media marketing. You probably also have a website, but you might not be clear on how best to market it. You might also be aware […]
If you own a business and want to retain customers, you need to employ effective small business email marketing. Consumers want to be empowered to choose how they will interact with businesses that interest them and that they find to be worthwhile. Email marketing can be used to gain and retain loyalty amongst your customers. […]
Non-profit email marketing can be deceptively difficult. You’ve got a mission. You’ve got a list of names and email addresses of those who have supported your organization with their time, labor, and financial contributions. How will you mobilize that list of emails to mobilize further support for your organization? Don’t be quick to think that […]
If you run a non-profit or small business, you might be on the lookout for a good digital marketing strategy template that can help make your life easier. You may struggle in your marketing efforts to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks […]
Building a non-profit website is difficult for many organizations. Whether you’re working with a non-profit as a volunteer or are a staff member or non-profit director, it can be difficult to find the resources necessary to develop a great website. At the same time, building a non-profit website that is effective, looks good, and provides visitors […]