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Social media offers businesses ways to interact with their customers like never before. Problems arise when the platform changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly […]
Recently, we had the pleasure of talking with Marcin Treder, designer, psychologist, and CEO of UXPin. We asked him about the relationship between UX and product management and how UXPin is changing the industry. CONTENT GARDEN: We’re big fans of UXPin at Content Garden, but for folks that may not be familiar with it, can […]
In a previous post, we mentioned that being the top search result on Google is today valued at about $1,000,000. To back up this claim, we mentioned that all the research we’ve conducted, plus all the research of the smart people we follow, points to the fact that there’s no magic bullet for SEO anymore. […]
So, you’ve taken our advice and built a WordPress website for your business, and your website is performing pretty well in search results. You Google keywords associated with your business, and it pops right up. This is because WordPress is naturally pretty great for SEO. As the months roll by, however, you notice it starting to […]
For many small businesses, social media seems like a necessary evil: full of risks while holding the potential for great reward. Given this perspective, it’s no wonder that businesses seek control over what is posted on social media. This train of thought often results in a social media policy, or a list of rules for […]
In previous posts, we’ve explained how healthcare organizations can use social media to create a healthy buzz. We’ve also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz […]
Despite claims to the contrary, social media isn’t magic. It’s simply a large group of people who log on to same platform. This means that simply creating a Facebook page does not guarantee you will have a 200% increase in the number of new customers who find your website. So why use social media for […]
Leaders of the healthcare industry are smart to tread carefully when representing their organizations online. Healthcare organizations, not unlike most private and public organizations, want control over the way they’re represented to healthcare consumers. This control can be threatened by newer, more interactive online venues like social media that allow for less screening and less […]
Publishing effective content for your small business may be confusing at times or difficult. Sometimes, it can just be time consuming. What if there were some digital marketing tools that could help you start to use your time more effectively for your small business on the cheap? With the plethora of marketing tools available, it’s […]
With the shift to social media as a key platform for building customer relationships, many organizations, from small “solopreneurships” to large-scale corporations, are struggling to communicate effectively across channels. This is as much a technological problem as it is a strategic one: many organizations fail to present effective written communication to all their audiences on […]