If you’re wondering how to market your small business in the age of digital marketing, you’re probably aware of many of the opportunities available. You probably are aware of social media marketing. You probably also have a website, but you might not be clear on how best to market it. You might also be aware […]
‘Do I need HTTPS for my website?’ is a question we’ve gotten a lot since Google declared 2/3 of websites to be insecure in January of 2017. Not since “mobile-ageddon” has Google penalized so many websites in one fell swoop. During mobile-ageddon, Google started penalizing websites if they weren’t mobile-responsive. Now, Google is doing the […]
If you read our previous post on paid online advertising, work for or with a non-profit, or are considering the pros and cons of the Google Ads grant for non-profits, look no further. Google Ads can be a great platform for non-profits to use to direct search traffic to their website or to engage in […]
If you read our previous post on paid online advertising, are a small business owner, or are just considering Google Ads pros and cons, this is the post for you. Google Ads is a powerful platform for pay-per-click (PPC) advertising if you know how to take advantage of it. Google Ads has a somewhat high […]
If you’re a small business looking to advertise on Google, you may be considering Google Ads (formerly Adwords) vs Smart Ads (formerly AdWords Express). Google ads can be a great way to drive traffic to your website. They display next to search results related to keywords that you set up ahead of time. You might […]