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You’ve built a website that represents your business well. You took pictures. You created content for multiple pages. You purchased a domain and server space. You made your website live. So, why aren’t you getting the customer response you expected? You might have fallen prey to common web design mistakes that small businesses make. Even […]
If you run a small business with any kind of digital presence, you need to think about UX for small business. If you have a website, mobile app, or social media presence, you have users for those digital points of contact. And if you have users, then those users come with certain expectations. Whether those […]
If you own a business and want to retain customers, you need to employ effective small business email marketing. Consumers want to be empowered to choose how they will interact with businesses that interest them and that they find to be worthwhile. Email marketing can be used to gain and retain loyalty amongst your customers. […]
If you run a non-profit or small business, you might be on the lookout for a good digital marketing strategy template that can help make your life easier. You may struggle in your marketing efforts to keep up with goals, to enact those goals over multiple channels, and to stay on top of daily tasks […]
If you’re in the process of building a small business website, or have built one in the past, you know there are a lot of options available. Everywhere you go online these days there seem to be new tools available for building websites for little to no cost. You may also be wondering what option […]
If you’re a small business owner or non-profit manager, you may have wondered why SEO matters. Search engine optimization sounds like something that only applies to large corporations. It sounds like something that only people with million dollar advertising budgets can afford. If this is what you think about when you think about SEO, you’re […]
Other than the home page, a website’s most important content is product pages. For lead or revenue generation, the products — the things you actually sell — must attract a lot of website traffic. By putting care into how you set up your product pages, you’ll improve their organic visibility on Google, and take full […]
Your small business website is one of your most valuable business assets. It is probably the first thing new customers will see before they even visit your store. Consumers will make judgments about your business based on your website, both consciously and unconsciously. If you are doing e-commerce, the experience people have while shopping on […]
Signing a 12 month website contract with a digital marketing agency is almost never a good idea. If you’re a small business or non-profit, you have probably been offered a “deal” on a website in exchange for signing a 12 month contract with a digital marketing agency. Typically, this contract requires that any changes, redesigns, […]
Digital marketing fundamentals are becoming important whether you’re a freelancer, a small business owner, a non-profit manager, or a member of a larger organization. You need to know what’s available to you and your organization, how digital marketing is different than traditional marketing, and what skill sets you might need to learn vs. which ones you […]