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If you run a small business or non-profit, you have probably heard the phrase, “social media is the new word of mouth,” but what does that phrase really mean? Is social media really replacing word of mouth advertising? Are more people using social media than they are talking to people face-to-face? To help get to the bottom […]
Much of the advice we gave on non-profit social media also applies to doing social media for small business. When you’re a small business owner, the temptation to treat your social media as your main venue for driving sales can be overwhelming. As we explain below, however, being too aggressive with sales language, posting inflammatory […]
There are many questions that arise when doing social media for non-profits. Should you ask for donations? If so, how often? How often should you post? What should you post? If you are a non-profit manager, volunteer, or staff member, you may have questions like these when you sit down in front of your organization’s […]
If you read our previous post on paid online advertising, are a small business owner, or are just considering Facebook ads pros and cons, read on. Facebook ads are a relatively new feature for reaching customers through the popular social media site. Like any online advertising platform, however, there are benefits and drawbacks. Facebook ads are relatively easy […]
LinkedIn marketing is a great way for small businesses, non-profits, and really any organization to develop quality leads. There are currently over 467,000,000 prospective customers, donors, and clients on LinkedIn! If you’re looking to develop solid connections over social media and find yourself lost in the sea of social media marketing, LinkedIn is a great […]
Social media offers businesses ways to interact with their customers like never before. Problems arise when the platform changes, and what was once a great way to share content with your followers no longer works. As social media evolves, businesses using social media will have to change, too. Common social media marketing challenges include truly […]
For many small businesses, social media seems like a necessary evil: full of risks while holding the potential for great reward. Given this perspective, it’s no wonder that businesses seek control over what is posted on social media. This train of thought often results in a social media policy, or a list of rules for […]
In previous posts, we’ve explained how healthcare organizations can use social media to create a healthy buzz. We’ve also explained that social media is not magic: simply having Facebook and Twitter accounts does not automatically mean that your healthcare organization is reaching and engaging your stakeholders through social media. You also know what a healthy buzz […]
Despite claims to the contrary, social media isn’t magic. It’s simply a large group of people who log on to same platform. This means that simply creating a Facebook page does not guarantee you will have a 200% increase in the number of new customers who find your website. So why use social media for […]
Leaders of the healthcare industry are smart to tread carefully when representing their organizations online. Healthcare organizations, not unlike most private and public organizations, want control over the way they’re represented to healthcare consumers. This control can be threatened by newer, more interactive online venues like social media that allow for less screening and less […]