If you’re familiar with Facebook marketing for non-profits, you know it can be challenging to attract an audience. If you are helping to run social media for an organization, you’ve probably looked elsewhere for tips on getting your Facebook posts more likes, comments, and shares. In fact, you may have checked out our blog post on this very topic:
To help you continue the process, we’ve gathered a few tips for Facebook marketing for non-profits. Read on to help take your Facebook game to the next level.
Facebook Marketing Tip #1: Planning Ahead and Creating a Social Media Schedule
One of the most important things to develop for your organization is a content strategy. A content strategy template is a single document that contains all the information you need to develop, maintain, and deliver your web-based content for your organization. If you want to learn more about what a content strategy is and how to create one, check out one of our other blog posts:
One of the components that we find to be the most helpful within your strategy is a schedule for posting your content. Creating a content calendar can help you plan out and schedule all of your social media posts in advance. We suggest starting by taking one day a week to schedule/queue up posts for the next 7 days so that your Facebook page is always posting on your behalf, even when you’re busy. If you’re wondering how often you should be posting, it’s important to post daily, ideally 2-3 times a day.
Looking or a tool to help schedule your posts? Here’s what we recommend:
Facebook Marketing Tip #2: Ask Questions to your Audience to Garner More Post Engagement
Another tip for trying to garner more engagement on your Facebook posts in terms of comments, likes, shares, and reactions is to vary how you word your posts. For example, you might try to get more audience involvement with your followers by creating a post that asks them a question.
If you’re wondering what kinds of questions to ask or how to phrase your questions, recent research shows that “Should” and “Would” based questions get the most responses:
Although this research was based on over 1.2 million Facebook posts, your experiences may differ, and that’s okay! Don’t be afraid to try out different kinds of questions mixed into your other posts when you’re scheduling your content.
Facebook Marketing Tip #3: Post More Candid Photos of Your Non-Profit
One of the best ways to build rapport with your followers is to show them a little bit of what goes on behind the scenes at one of their favorite causes. Photos that represent your organization and the work you do can give your donors a better idea of what you are all about. If you’re setting up an event, take some pictures of your team during start up. If you’re in meetings making big plans, take a picture and show your supporters what you are up to.
Since many of your staff have their phones handy at any given moment, you can always take a quick picture of you and your team working and doing the little things that make your organization what it is.
Facebook Marketing Tip #4: Post a Large Image With a Link in the Description
Our last tip is about the way that you write your posts. When you’re creating content to post to Facebook, it should include links to your organization’s website or to the websites of other organizations. At the same time, however, posts with lots of pictures, videos, or images get better engagement on social media.
To vary your posts, try using a large image with a link in the description. That way when people engage with the image, they can still find a way back to your website.
There are many more tips and tricks for successfully marketing a non-profit on Facebook. These 4 are just some of our recent favorites.