Learn About Content Strategy And Technical Communication: Webinar for the Society for Technical Communication
Content strategy and technical communication are fast becoming fields that work in tandemn with one another. Technical communication experts help deliver useful information to a variety of audiences. They help people get work done and translate difficult concepts into plain language. They are excellent writers and editors. And with content management systems, online help documentation, and other forms of consumer-centered communication becoming key factors in customer retention, the clear question is: does the future technical communicator look like a content strategist?
To help answer this question, Guiseppe Getto, the President and Founder of Content Garden, will be offering a webinar for the Society for Technical Communication on January 24th, 2017 entitled: Is Content Strategy the Future of Work in Technical Communication?
What You’ll Learn About Content Strategy and Technical Communication
Using data from his own research into content strategy work in the academic, private, and non-profit sectors, in addition to research amassed from authoritative academic and industry sources, Guiseppe will lay out a roadmap for how technical communicators can contribute to their organizations’ content strategies. This roadmap will include:
- opportunities and limitations of technical content in an organization’s lifecycle
- how emerging technologies and content systems are changing the way we think about content
- how technical communicators can start to use the skills they already possess to help improve their organizations’ consumer-facing content
In the webinar, you’ll learn next steps in the journey toward future-ready content, including skills that will be increasingly in demand in the next 5-10 years for technical communicators of all stripes.
Why You Should Care About the Future of Content Strategy and Technical Communication
It is well established at this point that 70% of consumers cite post-purchase content and support as a key factor in future purchasing decisions. This is why technical content is often taking center stage within organizations looking to attract audiences who are too smart for cat memes (or at least are tired of looking at them).Today’s consumers are increasingly savvy. They want to know what their money is funding, they want dynamic content that helps them make the most out of their purchases, and they want to understand the inner-workings of the products and services they use on a daily basis. Rather than being a barrier to technical communicators-as-content strategists, the savvy consumer of technical content is an opportunity to engage people in new ways.
Based on a case study of the XML-based documentation system developed by iFixit, an industry leader in repair manual documentation, Guiseppe will provide analysis of key trends that indicate technical content may be one of the best investments organizations can make. The webinar is for anyone interested in content strategy, the future of content in technical communication, or the future of technical content in the lives of everyday consumers.
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