Looking to learn content strategy? Audiences ranging from students to customers to non-profit donors and volunteers are increasingly hungry for online content. As content grows in importance, from marketing to follow-up after a purchase, technical communicators, digital marketings, and other communication professionals will need to rethink their strategies for developing and deploying useful, usable content to a wide variety of audiences.
Content Strategy in Technical Communication, a collection published with Routledge under the auspices of the ATTW Book Series in Technical and Professional Communication, seeks to provide a window into just such strategies. This book can help you learn content strategy through easy-to-understand examples, best practices, and guidelines.
What Does Content Strategy in Technical Communication Contain?
Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.
Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as “Editing Content for Global Reuse” and “Teaching Content Strategy to Graduate Students with Real Clients,” while giving equal weight to professional best practices and to pedagogy for content strategy.
This book is an essential resource for professionals, students, and scholars interested in content strategy, or anyone else looking to learn content strategy.
Buy Content Strategy in Technical CommunicationBuy the Book
Many Thanks to the Authors Who Contributed to This Exciting Collection
This collection would of course not be possible without the dedication and contributions of the authors who wrote and revised its many chapters.
Many thanks to: Marjorie Rush Hovde, Tharon Howard, Michael Albers, Suzan Flanagan, Ann Hill Duin, Dawn Armfield, Isabel Pedersen, Jessie Borgman, Lindsay Steiner, Michelle Pulaski Behling, and Steve Bookman!