If you are looking for non-profit social media ideas, you’ve probably looked for some inspiration in helping to get your Facebook, Twitter, or Instagram up and running. To help expedite the process, we’ve gathered a few of our favorite non-profits on social media for you here.
Non-Profit #1: National Geographic’s Instagram (@natgeo)
As you know, Instagram is one of the most popular social media platforms out there that you’re going to want to get your non-profit an account on. However, unlike Facebook or Twitter, Instagram relies almost entirely on your followers viewing your posts on their mobile devices. Although you can access Instagram from a web browser, the platform has made a name for itself on its mobile-friendly app with its easy-to-use and enjoyable photo features.
One of our favorite non-profit accounts on social media, especially on Instagram, is that of National Geographic (@natgeo).
While Instagram as a medium focuses on the visual, with photos and videos required for all its content, one of the things that National Geographic does best on Instagram is include text to go along with world-class photos and videos.
You’ll see an example of this below:
This post from National Geographic shows the perfect combination of a powerful, quality photo post along with an equally powerful piece of text giving more background on the photo itself (all of the text was not able to be captured in the screenshot photo above).
Combining pictures or videos with text that gives a post more context is an excellent way to create a more effective post on Instagram.
Non-Profit #2: United Nations International Children’s Emergency Fund aka UNICEF (@UNICEF)
Another one of our favorite non-profits on social media is the United Nations International Children’s Emergency Fund, better known as UNICEF. While all of the non-profits in this post have social media accounts on all major social media platforms, we want to focus on the kinds of posts that UNICEF posts on their Twitter account.
Twitter’s biggest draw in comparison to other social media accounts is the ability to create short, succinct messages along with popular, searchable hashtags.
An example of this can be seen below:
Non-Profit #3: Public Service Broadcasting aka PBS (@pbs)
Lastly, we can’t go through a social media blog post without bringing up some great Facebook posts for you to gather inspiration from. One of our favorite accounts on Facebook comes from Public Service Broadcasting, better known to you as PBS.
PBS posts a lot of different content at consistent intervals every day to ensure that their audience and users are constantly seeing them pop up in their newsfeed. Every post has media content, whether that be an image or video, and all of them include text to give more background into what is going on in the post. They’ve even created their own hashtags related to their content to help their users find more of that same content if they’re interested.
See an example of this below:
In this Facebook post, PBS posted a video from The Great American Read, with a brief bit of text to get the users to want to watch the video, letting them know that they are about to unveil the #1 best-loved book in America. They don’t tell you in the post what it is, however. They want you to watch the video to find out. This is a great tactic as it invites the users to participate, read the text, watch the video, and even entices them to engage with future posts.
In the end, these three non-profits are very different for what kind of work they do, what kinds of content they post, and what they are using their social media platforms for. However, what they all have in common is that all of them are killing it on their respective social media accounts. We hope that some of these non-profits can prove to be an inspiration if you’re looking for non-profit social media ideas for your own organization.
And if you need more help with social media, check out our more comprehensive article below.