[…]of the most important things to develop for your organization is a content strategy. A content strategy template is a single document that contains all the information you need to develop, maintain, and deliver your web-based content for your organization. If you want to learn more about what a content strategy is and how to create one, check out one of our other blog posts: What Should Go Into Your Business’s Content Strategy Template One of the components that we find to be the most helpful within your strategy is a schedule for posting your content. Creating a content calendar […]
[…]Marketing vs Digital Marketing: 3 Things To Consider Situation 3: When You Are Creating Content For a Website or Other “Free” Venue One of the best ways to advertise your organization is by crafting blog posts and downloadable content for potential consumers. Original blog posts can be unique pages on your website that get archived by Google for unique keywords. You can also woo potential customer or donors by creating a short white paper on a topic in which you have expertise. For the price of their name and email address, they can gain access to your white paper and […]
[…]clients at different stages of the writing process. Some need help brainstorming ideas for website content. Some need their content edited or proofread. And some need content written from scratch. Know your limits when it comes to the often time-consuming task of writing website content. And know when it’s worth your time to enlist an expert. If you want to write content yourself, consider starting a peer review circle with some of your colleagues to improve your writing. Check out the following article for some tips on how to get started. How to Start a Peer Review Circle to Improve Your […]
[…]be growing your audience all the time. This is achieved through a combination of posting relevant content, being consistent, and boosting posts on platforms like Facebook. Once you’ve built a following, you can send time-sensitive posts to your existing audience with links back to your website. You should also be doing this regularly, however. If your content only lives in social media, your audience will stay there. You should be linking back to your website in most posts you publish on social media. There are many tools to help you with social media marketing. We like MailChimp. Need more advice […]
[…]letters and resumes Powerpoint and slideshow presentations Speeches Proposals Blog posts Webpage content Brochures and fliers Email campaigns Technical documentation Whitepapers Marketing copy Ebooks How Do You Build a Peer Review Circle? Through networking at your workplace, at conferences, and via professional platforms like LinkedIn, you can find professionals at your level of skill and commitment who are interested in fostering each other’s growth as writers. It is also vital that potential members of your circle are willing to give and receive feedback and to keep submitted materials and feedback on materials confidential. Additionally, members of a peer review circle must […]
[…]Many modern-day consumers won’t buy from a poorly designed website. Follow-up content such as user documentation, troubleshooting, and how-to tutorials often determine whether customers will become repeat customers. Here are some relevant statistics about usability: 70% of people won’t buy from or use a poorly designed website 66% of people make decisions about a brand based on a company’s website You have about 10-20 seconds to hook a new website visitor before they abandon your site 70% of people cite post-purchase content and support as a key factor in future purchasing decisions Usability has long been an essential skill set for for technical communicators, […]
[…]email marketing strategy will help your small business or non-profit grow. A great tool that we at Content Garden utilize for our small business marketing efforts is a tool called MailChimp. What Is Mailchimp? MailChimp is the world’s largest email marketing automation platform and allows its users to find their audience, engage their customers, and build their brand. Basically, setting up your MailChimp can help save you hours in the long run by automating parts of your email marketing campaign. Using Mailchimp for a Small Business or Non-Profit There are various ways that Mailchimp can be used for your email marketing. […]
[…]can be restricted). Additionally, Hootsuite makes it possible for organizations to easily find content to re-post. Organizations can set up search streams to isolate content relevant to their organization. Finally, organizations can use Hootsuite to set up analytics on Facebook, Twitter, and Instagram that can help them discover how users on those sites are interacting with their posts, and can generate reports that illustrate those trends. Learn How to Use Hootsuite the Right Way Like any tool, however, Hootsuite has a bit of a learning curve. They provide a lot of excellent resources for learning the ins and outs of […]
[…]Not Implementing Alt tags for images. 7. Not Reviewing Analytic Reports. 8. Inconsistent Content Publishing and Promotion. 9. Unproductive Outreach Strategy. 10. Lack of Local SEO. To know what other SEO mistakes to avoid check out the infographic below and you can even print this infographic or download a free PDF and use it as a reference when optimizing your website. Take a look! Need Help With SEO? This is a guest blog post by Sudhir Bhushan. Sudhir is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends […]