[…]need to create a simple strategy for all your web content within a single document. What Is a Content Strategy Template and What Should It Include? According to Kristina Halvorson, “Content strategy plans for the creation, publication, and governance of useful, usable content.” A content strategy template is a single document that contains all the information you need to develop, maintain, and deliver your web-based content for your organization. At minimum, it should include: Content Goals: Goals are simple and realizable statements of objective facts. You don’t want to say things like “increase reach.” You want to say: “develop 150 new […]
[…]Audit After a content audit, you need to take a hard look at your findings and turn them into a content strategy, which will be the subject of a follow-up post. Essentially, a content strategy is just a plan for creating, maintaining, and delivering content for your business. The most important thing to remember about a content audit is that it’s a powerful tool for thinking holistically about your content. If you’ve never inventoried all the content that you use to run your business, chances are there are sub-optimal pieces of content out there that are annoying leads, customers, and […]
[…]website before you launch it. Usability refers to testing out your website with actual consumers. Content management is how you manage all your website content. Think of UX as a 3-step process that you need to regularly undergo as a business: Coming up with an idea for a new website design and creating a mock-up of it. Testing new, and existing, website designs with actual consumers. Managing all your website content in one place. There are a lot of great UX software programs out there to make this process easier if you’re just getting into UX. Below we discuss some […]
[…]searches online for your product or service and finds your website, but doesn’t find the content or design of your website relevant to what they are looking for, they will most likely abandon it in favor of another search result. Of course, engagement and satisfaction are also key things to think about. Users evaluate relevance and engagement at roughly the same time. Engagement is a highly subjective measure of how excited someone gets when they first encounter a website. It involves everything from the typography of your fonts to the emotional impact of your logo to how intuitive your site […]
[…]they can get their needs met on your site. They may do so in any of the following ways: 1) Reading content in a very specific order. Users tend to focus on content that is at the top left, top right, and along the left side of each webpage, as the following heatmaps depict. 2) Trying to navigate through your website. Users get very frustrated with non-intuitive navigation. If they can’t find what they’re looking for in under a minute, they tend to look elsewhere or give up entirely. This includes your top-level navigation, search, and the way content is organized throughout […]
[…]you can also use this information to consistently convert leads to customers. You can test your content with different types of people to see what content is most likely to convince people to buy. You can update online ad copy in a matter of minutes and can even run multiple ads at the same time to see which ones perform the best. The most important thing you need to know about inbound, however, is that it’s only going to grow in importance. People are growing tired of seeing t.v. commercials that interrupt their favorite shows. Millennials and other generations that […]