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[…]that we are often cheaper than hiring a full-time employee. The going rate for a solid, full-time UX designer starts at around about $70,000 per year, for instance, and can easily go as high as $115,000 a year. There’s a reason why people who are really good at solving a specific type of problem are paid so well: they are relatively rare within their specific industries. Recruiting talented full-time employees can also be costly, especially if you’re not sure if your problem is a recurring one or a one-off. If you’re a large organization, you might have priorities that make it […]
In Part 1 and Part 2 of our 3-part series on launching a WordPress site, we discussed hosting, basic setup, design, SEO, and overall functionality. In Part 3, we tell you how to maintain your new site post-launch. There are several things you’ll want to consider as you continue to grow your website through WordPress, including regular maintenance updates, blogging, keeping content current, and social media. After Launching a WordPress Site: The Honeymoon Period After you first get done launching a WordPress site, if you’re anything like us, you may find yourself checking our site over and over to ensure everything […]
This is the first post in a three-part series called the Complete Guide to Launching a WordPress Site that will tell you everything you need to know to set up, launch, and maintain a great-looking and high-performing WordPress website. So, you’ve taken our advice and decided launching a WordPress site for your business’s website is the way to go. Great idea! Now you need to be guided through the process of launching a WordPress site. With their famous five-minute installation, WordPress websites are relatively easy to launch… if you know what you’re doing by the time you get to that point. […]
[…]content. There lots of different definitions for this term in the world of digital marketing and UX. We like to think of content as “useful information that people will see.” Of course, this begs the question: what people? Some people you might want to think about in relation to your content can include: Leads: You want to think about how people who aren’t already customers will encounter your content. What happens when someone lands on your website homepage for the first time? What happens when someone first follows you on Twitter? What will they see and do? Customers: Of course, you […]
When you launched your website, you likely put a lot of thought into your domain name and site design, but if you ignored your page speed, you’ve made a grave mistake. You need to think about site speed optimization, or tuning up your website to load as fast as possible. Website speed is not only factored into Google’s ranking algorithms, which means you’ll show up higher the search results, but it’s important for user experience as well. When you’re looking to please your site visitors, you’ll want to make sure your pages load fast. Below, I discuss why this factor […]
[…]money to actually build and launch your site. Below are some of our favorite prototyping tools. UXPin: UXPin is a very robust tool with a lot of different features for protoptying, including a full design library that contains some really beautiful design elements, like buttons, icons, and even whole website and mobile layouts. Sketch: If you like to draw, Sketch might be for you. It enables you to create from-scratch designs that you can then export to Photoshop or other applications. Photoshop / Pixlr: If you have a graphic design background, you might want to develop a full mockup of your […]
[…]with over the years have come to us with the impression that they don’t have to worry about UX. UX kind of sounds like an esoteric term if you’re not familiar with it. It sounds like something only big technology companies designing customized software need to think about. We often start conversations with clients by explaining that if you have a website, then you have a specific user experience in mind. You want users to click on certain buttons, to read certain information, and to come away from your site with particular notions. If you didn’t design your website, then the […]
[…]conversion rate can be a bit tricky, but Chris Goward has recently written a great article for UX Magazine in which he lays out the following steps for conversion optimization: Analyze your conversion rate to try to understand what happens when visitors arrive at your site. Do they immediately leave (high bounce rate)? Do they engage with the wrong pages? Hypothesize why your conversion rate is the way it is. Make a statement about what the average visitor does when they get to your site, something like: “when a visitor arrives at my site, they read my blog but don’t sign up […]