If you’re interested in content marketing for small business, you may be curious how it’s different than content marketing for larger organizations. Content marketing is all the rage these days, and for good reason. As Joe Pulizzi, founder of the Content Marketing Institute, puts it: Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective […]
[…]might also consider checking out these UX-related blogs: Boxes and Arrows Nielsen Norman Group UX Booth UX Magazine UX Matters UX Radio 2) Use UX Tools to Help You With Best Practices Thankfully, there are lots of tools out there for helping you improve the UX of your website. Tools can help provide you with short-term or long-term solutions to UX problems you might be facing. Need help usability testing your business website? There’s now an app for that. The best thing about UX tools is that they’re made by UX designers, AKA the masters of creating the best experiences for users. This […]
[…]Under 35. Originally from Gdansk, Poland, he now resides in Mountain View, California. Prior to UXPin, Marcin was a UX manager at Groupa Nokaut in […]
[…]that could greatly help your website. There are variety of tools and techniques, such as Lean UX, that can help you quickly and efficiently identify problems and work to fix them. Essentially, the mantra of Lean UX is: Design Test Refine Rather than spending months designing, or redesigning, a website, why not test early and often with a handful of users? Testing more often with small groups of users, rather than waiting until you’re close to launch and testing with a whole bunch, can help you spot problems early on and case save you hundreds or thousands of dollars in […]
[…]media marketing). Or it may be more complex like not knowing much about an emerging field (i.e. UX). You won’t have a good experience with any consultant if you’re not clear what you need from them. You bring plenty to the table besides money and time. You bring expertise in your business, which includes expertise in a particular industry. And no one knows everything. Just be clear about what you don’t know so you can find the right person for the job, namely someone who has knowledge that will be useful to you. Find an Appropriate Gap It can also […]
[…]you do just enough at each stage to attain a minimum viable solution and then move on. How Is Lean UX Different Than Regular UX? We get this question a lot from people in the technology sector. UX is still an emerging field. Do we really need a paradigm shift? According to thought leaders like Jeff we do. As he has famously said, at some point UX became a “deliverables business” in which designers churn out an endless supply of documents, none of which necessarily move the design process forward. A popular website for UX practitioners currently lists 32 distinct UX […]
[…]technology sector as it is for those within that sector. Below we present 3 specific reasons why UX matters for large organizations. Reason 1: Cross-Channel UX or Managing Multiple Points of Contact First off, the larger your organization is, the more points of contact you have with your customer base. Universities around the world now commonly offer entire degree programs online. K-12 schools are flipping the classroom by requiring students to watch video-recorded lectures at home so that they can get help with projects from real, live teachers during class. Local, state, federal, and international governments are increasing the ability of citizens […]
[…]was in the past. Content… Strategy? As group of highly-educated content, marketing, and UX people, some of whom work in higher education, we are often approached by people with questions like: “when did everyone get so bad at writing?” Referencing poor grammar on Facebook and other public appearances of what they consider to be ineffective writing, people often have the perception that everyone is getting worse as writers. In their book Content Strategy for the Web, Kristina Halvorson and Melissa Rach provide a much more logical explanation for this phenomena: While organizations have struggled for decades—centuries, even—to make sense of their […]