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[…]sellers of these solutions often tout their product as easier to maintain than something like WordPress. There is a reason that WordPress powers nearly a third of the web, however: it’s a very usable technology. In reality, most digital marketing solutions require a learning curve. If the tool is simple to use, it might be due to the fact that there are few features available. Some tools may lag behind current web standards, meaning that they will perform poorly on modern venues like mobile devices. Questions to ask before you buy: How much can I customize my website? What if I […]
[…]on This Topic Do I Need an SSL Certificate on My WordPress Website? 3 Tips for Converting Your WordPress Website to SSL for Free Keeping WordPress Secure: 4 Things Everyone Should Do Are You a Non-Proft or Small Business That Needs Help Converting Your Website to […]
If you’re new to thinking about content channels, you may feel overwhelmed at the sheer volume of ways to deliver content as an organization. Should you run Google Ads? Post on social media? Develop static website content? Run a blog? Some combination? Though no one-size-fits-all approach exists to content strategy, the necessity of attracting new customers means all businesses should be thinking about the different channels they’re using to deliver content. For our clients, we introduce this concept by having them think about the following broad channels: Web – Your website, meaning content connected to yourbusinessdomain.com Search – The way […]
Are you working for a small business that is looking to build an effective email newsletter? It’s important to understand what elements to include in an email newsletter, and how it can impact your small business. We’ve researched the most effective and impactful elements of email newsletters and compiled some of our favorites below. Email Newsletter Element #1: Writing in an Informal Tone The first element of an effective email newsletter has to do with the way that you write your content for it. The Balance Small Business suggests that writing more casually to your customers can have a great […]
[…]effectively balances usability, effective design, and SEO. Check out our guide to launching a WordPress website: Complete Guide to Launching a WordPress Website Tip #3 for Setting up a Small Business Website: Design Finally, you’ll need someone to help you brand your website if you’re not a web designer. Research has shown that you have about 10-20 seconds to keep someone on your website. If you don’t have an engaging, visually-appealing website that is easy to use, consumers will go elsewhere. In particular, you need a designer to help you with: Logo: You need a modern-looking, memorable logo that is optimized for […]
[…]websites. You’ve heard of CMSs even if you didn’t know the technical term for them: WordPress, Drupal, and Joomla! are all content management systems. The main advantage of building a website in a CMS rather than from scratch is that CMSs dramatically decrease the time and expertise required for maintaining websites. If you build a website from scratch or pay someone to do so, you will have no way of updating it unless you are fully versed in coding languages such as HTML and CSS. Worse, unless you are updating the code within your website, it will begin to fall behind […]
[…]System or CMS is simply a tool for managing all the content within a website. Popular CMSs like WordPress, Joomla!, and Drupal give organizations more control of their website, including the ability to customize it, or even alter its code. What’s a CMS Got to Do With SEO? Search Engine Optimization or SEO is a measure of how well-placed your website’s links are within search engine page results. Search engines don’t automatically rank your links and they don’t rank everyone’s links the same. In fact, search engines like Google use around 400 different factors to decide how authoritative a link is and […]
Are you leveraging your technical content to attract and retain customers? If you’re not sure about your answer to this question, Guiseppe Getto, the President and Founder of Content Garden, offered a webinar for the Content Wrangler on June 16th, 2020 entitled: How to Use Technical Content to Attract and Retain Customers. Today’s customers are increasingly savvy. They do a ton of research before purchasing a product or service. You may think that your content is too dense for your customers. Information like product specifications, technical requirements, and process workflows may seem like information that should never leave your organization, but […]
[…]for their website needs. Our answer is always: it depends. First of all, as folks who develop WordPress websites for small businesses and non-profits, we admit to being biased: we love WordPress. We are not fans of sites like Wix that are largely drag-and-drop website builders. We have a lot of reasons for feeling this way, but here are a few: Wix sites create the expectation that anyone can create an effective website You can’t migrate your data out of a Wix site like you can with a WordPress site Wix uses proprietary software for their websites, so we have […]
[…]difficult to judge what its future will hold when compared to more established solutions like WordPress and Joomla!. Guide: There are many guides to these CMS’s all over the Internet, but here’s a list of all the best WordPress guides we’ve found. There’s No shame in Outsourcing to Good UX Tools The key to keeping your website up-to-date, functional, and looking great is asking for help. Whether that’s from a consultant or a tool, you just want to make sure you’re not buying a lemon. There are a lot of very costly UX tools out there that we try to […]