Search results for "content strategy"
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[…]paid online advertising, e-mail, etc.)? Check out this article for help developing an effective content strategy: What Should Go into Your Business’s Content Strategy Template? Tip #2 for Setting up a Small Business Website: Choosing a CMS Next, you need to choose a content management system (CMS) for your website. The advantage of using a CMS, whether you work with a web designer or not (and we recommend you do), is that it will allow you to more easily maintain your website after it’s launched. It’s also much more cost effective to pay for a website to be built in […]
[…]email marketing strategy will help your small business or non-profit grow. A great tool that we at Content Garden utilize for our small business marketing efforts is a tool called MailChimp. What Is Mailchimp? MailChimp is the world’s largest email marketing automation platform and allows its users to find their audience, engage their customers, and build their brand. Basically, setting up your MailChimp can help save you hours in the long run by automating parts of your email marketing campaign. Using Mailchimp for a Small Business or Non-Profit There are various ways that Mailchimp can be used for your email marketing. […]
[…]is also more than just the look and feel of your website. As John Williams has defined a brand strategy: Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. So, there’s a lot more to branding than just a color scheme or a logo. It’s really the whole effect of your brand on its target […]
[…]Media Marketing Game Social media is an oft-misunderstood element of a small business marketing strategy. You may find yourself posting all the time and getting no response. Or you may be getting lots of responses and aren’t sure how to proceed to the next step of connecting with leads. At minimum, your social media strategy should include regular updates that are relevant to your customers, coupons and specials targeted at specific types of consumers, and a plan for following up personally with every person who likes or interacts with your social media profiles. You should be on Facebook for sure and […]
[…]Many modern-day consumers won’t buy from a poorly designed website. Follow-up content such as user documentation, troubleshooting, and how-to tutorials often determine whether customers will become repeat customers. Here are some relevant statistics about usability: 70% of people won’t buy from or use a poorly designed website 66% of people make decisions about a brand based on a company’s website You have about 10-20 seconds to hook a new website visitor before they abandon your site 70% of people cite post-purchase content and support as a key factor in future purchasing decisions Usability has long been an essential skill set for for technical communicators, […]
[…]of the day will you post? Topics: What are the topics that make the most sense to post about? Content sources: What are sources of content that you trust and that will also build credibility for your brand? Hootsuite is also a great tool for maintaining a social media calendar as it contains a Publisher tool that allows you to see all the content you have scheduled. What NOT To Do Over Social Media Just like all marketing straetgies, social media strategies can be either effective or ineffective. It’s your brand, and what you post on social media is completely up to […]
[…]use online content to promote your small business or non-profit? Pick #2: Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing What it is: A comprehensive guide to marketing on the web. It explores how to market your organization through websites, social media, and search engine optimization (SEO). Why we picked it: Digital marketing is a relatively new approach to marketing and is just starting to take off. This book will tell you everything you need to know about key terms, best practices, and techniques for ensuring your digital presence is spot-on. Pick #3: The Growth Hacker’s Guide to […]
[…]approximately 70% of healthcare organizations use social media as part of their advertising strategy. This cultural change is significant, but also differs by generation. For example, 18 to 24 year olds are twice as likely as 45 to 54 year olds to use social media for health-related discussions. Even so, 60% of the total adult population will initially look for health-related information on social media before visiting their healthcare provider. Social media, as an interactive form of communication, offers opportunities for the healthcare consumer that more static means of advertising do not. Namely, uses of social media can check in […]
[…]your target audience with customer personas A list of all the channels you’ll be delivering content to A content calendar that lays out how often you will be delivering content to which channels Below we go through each of these parts in turn. Content Goals The first thing you need to do is set some goals for your content and what you want to accomplish by creating it. You have some idea of your content niche from Part 1, but now you need to create goals for who you want to reach with your content, and how you will reach them. […]
[…]can be restricted). Additionally, Hootsuite makes it possible for organizations to easily find content to re-post. Organizations can set up search streams to isolate content relevant to their organization. Finally, organizations can use Hootsuite to set up analytics on Facebook, Twitter, and Instagram that can help them discover how users on those sites are interacting with their posts, and can generate reports that illustrate those trends. Learn How to Use Hootsuite the Right Way Like any tool, however, Hootsuite has a bit of a learning curve. They provide a lot of excellent resources for learning the ins and outs of […]