Search results for "content strategy"
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[…]Media Marketing Game Social media is an oft-misunderstood element of a small business marketing strategy. You may find yourself posting all the time and getting no response. Or you may be getting lots of responses and aren’t sure how to proceed to the next step of connecting with leads. At minimum, your social media strategy should include regular updates that are relevant to your customers, coupons and specials targeted at specific types of consumers, and a plan for following up personally with every person who likes or interacts with your social media profiles. You should be on Facebook for sure and […]
[…]new full-time job, but may able to contribute to the organization financially). Regardless of your strategy, your ultimate goal is to deepen the relationship between your supporters and your organization. Non-Profit Email Marketing Tip #3: Test Your Message What do donors want to hear? What do volunteers want to hear? What do supporters want to hear? The only way you’ll know what works and what does not work is by testing out your messages. For example, if your staff disagrees about the “call to action” button in your email, you could take advantage of an A/B testing feature in a […]
[…]or donor engagement, you need to strategically employ calls to action in your website design and content. What Are Calls to Action? A call to action is a directive that you want website visitors to complete. CTAs should be simple, understandable, and easy for website visitors to execute. Depending on your goals for your website, you may choose to employ a variety of CTAs, including: Subscribe [to our listserv, newsletter, blog] Download [our app, our free toolkit] Find Us [on Facebook, Twitter, Instagram] Contact Us [via email, phone] What Are Strategic Calls to Action? At first glance, website CTAs may […]
[…]offering a webinar for the Society for Technical Communication on January 24th, 2017 entitled: Is Content Strategy the Future of Work in Technical Communication? What You’ll Learn About Content Strategy and Technical Communication Using data from his own research into content strategy work in the academic, private, and non-profit sectors, in addition to research amassed from authoritative academic and industry sources, Guiseppe will lay out a roadmap for how technical communicators can contribute to their organizations’ content strategies. This roadmap will include: opportunities and limitations of technical content in an organization’s lifecycle how emerging technologies and content systems are changing the […]
[…]for your website. What Is a Digital Marketing Strategy Template? Digital marketing is a subset of content strategy and is focused on developing marketing content for common online channels, such as: Social media: Platforms like Facebook, Twitter, LinkedIn, and Instagram. Webpages: Including about pages, product pages, homepages, and landing pages. Blog posts: Timely posts on topics that are relevant to your intended audience. Email newsletters: Special offers, fundraising reminders, and other VIP content you send to existing customers or donors. A digital marketing strategy template is a single document that helps you run all of your digital marketing efforts. What Should a Digital Marketing Strategy […]
[…]Getto, the President and Founder of Content Garden, was recently invited to present a keynote on content strategy and technical communication for the Washington, DC meeting of TC Camp, a technical communication unconference. In this post, he reflects on some of the key takeaways from his presentation. Guiseppe: My presentation was somewhat provocatively titled: Content Strategy: The Future of Technical Communication? In it, I lay out emerging trends that small business owners, non-profit managers, and technical writers should pay attention to in the years to come regarding how they develop, publish, and share online content. What Is Content Strategy? I typically define content […]
[…]should check out this handy-dandy post by the guy who coined the term, Joe Pulizzi, founder of the Content Marketing Institute. As Joe explains it: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. And if you need even more info, check out our guide to the entire content marketing process: The Complete Guide to Content Marketing for Small Business What Should Go Into Your Content Marketing Plan When you’re ready to create your content marketing plan, […]
[…]online course for the Society for Technical Communication starting September 26th, 2017 entitled Content Strategy: Developing an Effective Workflow. Why You Should Learn About Content Strategy Content strategy is becoming one of the most important communication-related skill sets across many industries. Organizations of all shapes and sizes are discovering they need to plan for, publish, curate, and assess a variety of different types of content for their target audiences. This includes: Websites Blogs Social media Paid online advertising Internal documentation Customer support documentation Developing a consistent, effective, versatile plan for managing all your content is now a must, regardless of what […]
[…]sales opportunities. Need Help With SEO? This is a guest post by Brad Shorr, Director of Content Strategy at Straight North, one of the leading Internet marketing companies in Chicago that offers SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online publications including Smashing Magazine, American Marketing Association and […]