[…]content. There lots of different definitions for this term in the world of digital marketing and UX. We like to think of content as “useful information that people will see.” Of course, this begs the question: what people? Some people you might want to think about in relation to your content can include: Leads: You want to think about how people who aren’t already customers will encounter your content. What happens when someone lands on your website homepage for the first time? What happens when someone first follows you on Twitter? What will they see and do? Customers: Of course, you […]
Search results for "ux"
|Results 21 - 23 of 23||Page 3 of 3|
|Sorted by: Relevance | Sort by: Date||Results per-page: 10 | 20 | All|
When you launched your website, you likely put a lot of thought into your domain name and site design, but if you ignored your page speed, you’ve made a grave mistake. You need to think about site speed optimization, or tuning up your website to load as fast as possible. Website speed is not only factored into Google’s ranking algorithms, which means you’ll show up higher the search results, but it’s important for user experience as well. When you’re looking to please your site visitors, you’ll want to make sure your pages load fast. Below, I discuss why this factor […]
[…]conversion rate can be a bit tricky, but Chris Goward has recently written a great article for UX Magazine in which he lays out the following steps for conversion optimization: Analyze your conversion rate to try to understand what happens when visitors arrive at your site. Do they immediately leave (high bounce rate)? Do they engage with the wrong pages? Hypothesize why your conversion rate is the way it is. Make a statement about what the average visitor does when they get to your site, something like: “when a visitor arrives at my site, they read my blog but don’t sign up […]