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[…]are cheaper, easier to maintain, and harder to lock you out of, which is why we only build WordPress websites for our clients. Unless you have a very good reason to buy a from-scratch website, go with a CMS. Whether you are completely unfamiliar with how modern website-building technologies work, or ‘know enough to be dangerous’ but are still concerned by the contract you may have signed with a firm, there are things you can do to avoid getting locked out of your own website. Talk About Maintenance Before You Sign the Contract The fine print of web design contracts often […]
You tell your web designer that you have contracted with that you want that “wow factor” for your branding and hope that’s all you need to communicate in order for them to know what to create for your organization. When a web designer hears you use the term “wow factor,” it is akin to hearing you say you want that “je ne SAIS QUOI”—which is French for “I do not know what.” What is a wow factor for one client can be entirely unimpressive to another client. Web design firms can’t read their clients’ minds. But they can communicate with […]
[…]slowly: Your server is not fast enough You’re not using the latest version of your CMS (e.g., WordPress, Drupal, Joomla!, etc.) You’ve not optimized images in your website You’ve not optimized your website for mobile There are easy fixes for all of these issues. The cost of not addressing these issues could be great, especially if your website is instrumental in helping you attract and retain customers. Web Design Mistake #2: Inaccessible Content When potential customers visit your website, they want to be able to engage with the content that you’ve made available to them. Even if your webpage loads […]
[…]websites “Websites” would be a negative keyword for us, because we only specialize in WordPress websites, so people clicking on our ad from the keyword website might get frustrated if they want a website built in some other technology, such as Joomla! or Drupal. “Custom wordpress websites” is a much better keyword for us because it more accurately describes what we do. Because you don’t have full control over what keywords your ad is matched with in Smart Campaigns, you might find yourself paying more for worse results than you would with Google Ads. The Winner in the AdWords (Google […]
Writing a blog is a great way to advertise your business or non-profit. Industry-specific blog posts increase your chances of your website being found by consumers through search engines and social media. If well-written, blog posts can also enhance your credibility among customers, donors, and even competitors. To create quality blog posts that can generate a following for your business, try these blogging tips and tricks we use with our clients and on our own blog. Blogging Tip #1: Target Your Audience Your primary audience for your blog should be potential customers or donors. Remember that your goal in writing […]
[…]but otherwise, here are some problems and solutions you may find useful: If you’re running WordPress, navigate to your plugins page and deactivate all your plugins. If that speeds up the site, then you know where the problem lies. Reactivate them one-by-one until your website slows again, and then you’ll find the plugin with the issue. If deactivating your plugins didn’t speed up your site, they’re not the problem. This is also a good time to delete any plugins you don’t need. Choose a good theme. Again, if you’re using WordPress, you’ll want to choose a quality theme. Don’t just […]
[…]Keyword Planner Ubersuggest’s Free Keyword Suggestion Tool Yoast SEO Plugin for WordPress Tip #3: Hire an (Affordable) SEO Agency If you are starting completely from scratch with no knowledge of SEO, it is probably worth your time and money to hire a reputable SEO consultant to help you build your first campaign. SEO consultants can typically do several things for you: Find the best keywords for you to use in your website Help you track analytics over time to make sure your website is performing well Do an audit of an existing website to find areas for improvement What you should […]
[…]a website is the relative size of the site you want. With Content Management Systems (CMSs) like WordPress, Joomla!, and Magento, it’s very easy to build a relatively large website. The question, however, is: do you need a very large site? Many of our clients begin by asking us to build a website that represents every piece of information about their organization that anyone might want to know about. This idea of a “brochure website” that users will read through extensively is the wrong way to go, however. Modern website users don’t want to read lengthy text, complicated explanations, or […]
While maintaining a website has become easier, thanks to the awesome CMS WordPress, ensuring that said website functions smoothly at all times is equally important and this is where choosing a reliable website hosting provider becomes crucial. A website host plays an important role when it comes to website security, speed and download time. It also makes your task of incorporating new technological features seamless. Thus, as one of the major investments in the online face of your business, you need to ensure that the website hosting company that you have chosen is able to provide you with all the […]
Usability can be thought of as how easy it is for the users of your website to navigate and utilize the functions of your site. In order to improve your website’s usability, it’s important to conduct some quick usability tests to identify any issues customer or donors may be experiencing when they visit your site. Below are our 3 favorite quick usability tests for you to try out. Test #1: Conducting a Moderated Usability Test Although there are many ways to usability test a website, one of the most tried and true methods is conducting a moderated usability test. To […]