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[…]ads, and social media profiles. These include: Search engines Content management systems like WordPress, Joomla!, and Magento Online ad platforms like Google Ads and Facebook Ads Social media platforms like Facebook, Twitter, and LinkedIn Interested in learning more about the differences between traditional marketing and digital marketing? Check out our previous article on this topic: Traditional Marketing vs Digital Marketing: 3 Things to Consider Below we go through the main skill sets you need to master to be effective at the digital marketing fundamentals that matter the most. SEO The first thing you need to consider when doing digital marketing […]
[…]software program that allows you to update your website yourself. Popular CMS’s include WordPress, Joomla!, and Magento, among others. It’s important to have a CMS, because otherwise you will have to rely on whoever designed your website for every change, no matter how small. Need to update your hours? Or add a link? Or change your about page? These are all things that are easy to do with a CMS and very hard to do without one. CMS-based websites are also, on-average, cheaper than from-scratch websites as they require less development time. There’s simply no reason for a smaller organization […]
[…]or international brands. You’re simply not going to pay the same amount for a 5-page WordPress website for your small business or non-profit as a retail store representing and entire state or region will pay for their 500+ page e-commerce site. If your web designer is charging considerably more than what their competitors charge for the same services, you should consider shopping around. You also don’t want to go to the other end of the spectrum, however, and hire a web designer than charges hardly anything. Occasionally, we will have folks contact us who say they have someone who will […]
[…]for their website needs. Our answer is always: it depends. First of all, as folks who develop WordPress websites for small businesses and non-profits, we admit to being biased: we love WordPress. We are not fans of sites like Wix that are largely drag-and-drop website builders. We have a lot of reasons for feeling this way, but here are a few: Wix sites create the expectation that anyone can create an effective website You can’t migrate your data out of a Wix site like you can with a WordPress site Wix uses proprietary software for their websites, so we have […]
[…]do a domain registration transfer You want to change from one CMS (i.e. Drupal) to another (i.e. WordPress) The first thing you need to do when considering doing any of the above things is to figure out a website migration process that will solve the specific problem you’re trying to solve. Below are some common things that can go wrong and some tips for avoiding them. Thing #1: Hosting or Domain Problems When you change your website hosting or domain registration, it can disrupt your website services in several ways. There are a variety of hosting options for websites, for […]
[…]Keyword Planner Ubersuggest’s Free Keyword Suggestion Tool Yoast SEO Plugin for WordPress Tip #3: Hire an (Affordable) SEO Agency If you are starting completely from scratch with no knowledge of SEO, it is probably worth your time and money to hire a reputable SEO consultant to help you build your first campaign. SEO consultants can typically do several things for you: Find the best keywords for you to use in your website Help you track analytics over time to make sure your website is performing well Do an audit of an existing website to find areas for improvement What you should […]
[…]secure WordPress website possible does require a lot of expertise, there are methods of keeping WordPress secure that anyone can employ. Do I Really Need to Worry About Keeping WordPress Secure? Occasionally, we get asked this question by a client and our answer is always: are you comfortable with someone taking over your website or potentially making off with all the data it contains? WordPress websites are a prime target for hackers looking for financial information or any other kind of information they can exploit for personal gain. This is simply because WordPress is such a popular platform. Any time […]
[…]see the green padlock on your site, we recommend working with someone who knows more about WordPress. Making the switch from HTTP to HTTPS is not always a simple process, and you can definitely break your website if you don’t know what you’re doing. Depending on the problem, a competent WordPress developer can fix the problem for you in an hour or two, saving you the time and hassle of trying to fix a problem you may not fully understand yourself. Are You a Non-Proft or Small Business That Needs Help With Converting Your Website to […]
[…]a website using HTTPS. It simply is harder to do so. How Do I Get an HTTPS Website Address for My WordPress Website? Tune in next week for a follow-up post about how to secure your WordPress website with tips culled directly from our recent experience securing several client websites and our own website. Are You a Non-Proft or Small Business That Needs Help With Converting Your Website to […]
[…]are cheaper, easier to maintain, and harder to lock you out of, which is why we only build WordPress websites for our clients. Unless you have a very good reason to buy a from-scratch website, go with a CMS. Whether you are completely unfamiliar with how modern website-building technologies work, or ‘know enough to be dangerous’ but are still concerned by the contract you may have signed with a firm, there are things you can do to avoid getting locked out of your own website. Talk About Maintenance Before You Sign the Contract The fine print of web design contracts often […]