Search results for "content strategy"
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[…]design process. This way non-designers can be engaged in the review process and feedback analysis. CONTENT GARDEN: At Content Garden, we’re a small, “boutique” digital agency, meaning we do a little bit of everything. We use UXPin all the time for client projects, but can you tell us, from your point-of-view, why you think UXPin is a good tool for digital agencies? MARCIN: I think UXPin is an essential tool for a digital agency of any size. The speed with which you can build your wireframes and prototypes, get feedback, and test ideas with users is invaluable for collaboration with […]
[…]for the objective you have in mind. Facebook is becoming a paid platform, meaning just posting content to your business’s page is not enough. If you want to reach and engage your audience, you need to use the platform’s advertising options to push your content out to new people. Are You a Non-Proft or Small Business That Needs Help With Paid Online […]
[…]or donor engagement, you need to strategically employ calls to action in your website design and content. What Are Calls to Action? A call to action is a directive that you want website visitors to complete. CTAs should be simple, understandable, and easy for website visitors to execute. Depending on your goals for your website, you may choose to employ a variety of CTAs, including: Subscribe [to our listserv, newsletter, blog] Download [our app, our free toolkit] Find Us [on Facebook, Twitter, Instagram] Contact Us [via email, phone] What Are Strategic Calls to Action? At first glance, website CTAs may […]
[…]new full-time job, but may able to contribute to the organization financially). Regardless of your strategy, your ultimate goal is to deepen the relationship between your supporters and your organization. Non-Profit Email Marketing Tip #3: Test Your Message What do donors want to hear? What do volunteers want to hear? What do supporters want to hear? The only way you’ll know what works and what does not work is by testing out your messages. For example, if your staff disagrees about the “call to action” button in your email, you could take advantage of an A/B testing feature in a […]
[…]Not Implementing Alt tags for images. 7. Not Reviewing Analytic Reports. 8. Inconsistent Content Publishing and Promotion. 9. Unproductive Outreach Strategy. 10. Lack of Local SEO. To know what other SEO mistakes to avoid check out the infographic below and you can even print this infographic or download a free PDF and use it as a reference when optimizing your website. Take a look! Need Help With SEO? This is a guest blog post by Sudhir Bhushan. Sudhir is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about the latest trends […]
[…]be growing your audience all the time. This is achieved through a combination of posting relevant content, being consistent, and boosting posts on platforms like Facebook. Once you’ve built a following, you can send time-sensitive posts to your existing audience with links back to your website. You should also be doing this regularly, however. If your content only lives in social media, your audience will stay there. You should be linking back to your website in most posts you publish on social media. There are many tools to help you with social media marketing. We like MailChimp. Need more advice […]
[…]to add some of it back to your website. If you choose to revise, you need to go through existing content and make a decision about what content is outdated and how you will update it. Finally, you may need to develop new content for your website to match the current status of your business or non-profit. For help doing a content audit on your old website, check out our article on this topic: The Magic a Content Audit Holds for Improving Your Business Thing #3: Design Problems A third thing that can go wrong with your website migration process […]
[…]#2: Use Social Media to Drive Traffic to Your Website When you do post to social media, make sure content you produce links back to your organization’s website. Social media is a great way to build awareness, but you don’t want people to simply stay on Facebook, Twitter, or LinkedIn. You want to post compelling content with links that will entice them to learn more about your organization. To see what we mean, check out this example post from one of our non-profit clients: Like this post, your social media posts should: Feature a photo, preferably of people Include a tagline […]
[…]than seasons. Mobile continues to change the way we think about how customers search, access content, and make purchases online. What was innovative a year, or even six months, ago may now seem dated to customers. If you feel like you are struggling against a relentless sea of new challenges that you feel ill-equipped to face, you might look to your competition first before hiring a consultant. How are your top 3 competitors dealing with these challenges? Are they doing a better, or worse, job than you are of dealing with them? Having answers to these questions will be a […]
[…]it Essentially: when doing social media, you want to think about serving useful, interesting content to potential and existing customers in order to stay in the top of their minds the next time they make a purchase. You don’t want to overwhelm them with sales language, but you do want to inform them about deals and opportunities they may be interested in. Finally, you want to make sure that your business has a good presence on platforms in which people are talking about products or services like yours. For more about how to create an effective social media strategy, check out […]